Visitor Tracking
See people and businesses that visit your website. Capture crucial sales insight.
See the Buyer’s Journey
Track inbound activity (not just page visits) to build personas and rich prospect profiles.
We believe that real-time website visitor tracking is a crucial part of any business’s growth strategy. Identifying new leads and pinpointing when Prospects, Customers, and Partners are thinking about your brand provides invaluable insight into what makes your business grow. In addition to that, it provides sales teams with the information they need to zero in on key Prospects or Accounts, saving them time and saving you money. Monitoring your website traffic is just as important as driving it!
Ideal For
Business Development Reps
Inside Sales Reps
VP of Sales
Marketers
Benefits of Using Visitor Tracking
Q & A
How exactly do you "track online behavior"?
Lead Liaison uses both cookies, IP addresses, and website client data (browser) to uniquely identify visitors. When cookies are allowed, the unique identifier becomes the email address. Past, current, and future visitors are merged together using the email address. When cookies are not allowed (blocked), the unique identifier is the visitor’s IP address concatenated with the header value of “HTTP_USER_AGENT” from the user’s browser.
How will visitor tracking help me distribute more quality leads to my sales team?
In a phrase: lead scoring. Website visitor tracking will not only help track data, but it will also create meaning out of it. You can specify what types of engagement mean something to your business, and automatically add “points” to a Prospect’s lead score accordingly.
Ready to implement website visitor tracking?
Hungry for more website visitor tracking strategy?
Check out our most recent blog posts pertaining to website visitor tracking.
