You’ve likely heard of the importance of marketing automation, but you might think that your site isn’t very good so it might not help you. That couldn’t be further from the truth. Bad websites need marketing automation even more than good websites do. While all sites benefit from marketing automation, it actually helps guide struggling companies to where (and what) can be changed to make the biggest impact.

What’s Working, and What Isn’t?

First, marketing automation will let you know what is working and what isn’t. You will quickly find out which pages aren’t getting any clicks and which ones are causing people to leave your site.

On top of that, you will find out which content and information people are devouring on your site. Maybe you have a great page or a whitepaper that is buried on a bad site. You will find out what content you need to showcase and what content you need to shelve.

With the help of this information, you can fill your site with content that engages and converts. It won’t be long before you’re beating the competition.

Better User Experiences with Dynamic Website Engagement

You can take it a step further by using a marketing automation company that also offers a package that gives you the ability to create dynamic website engagements. This allows you to analyze your visitors and then provide them with relevant content. That means that you could alter what visitors see on your website based off of their location, or how they interact with your site. If the system notices that they are looking at a certain product on your page more than once, it can trigger an engagement window with a 10% off coupon for that specific product. So even if your website doesn’t grab their attention, the pop-up will.

Don’t give up on your website. With the right tools, your not-so-great website can turn into a oh-so-great one.