Tag Archive for: Web Forms

Lead Liaison

How Marketing Automation Can Help Real Estate Agents Convert More Leads

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Home for SaleWhen used correctly, marketing automation is a powerful tool for real estate agents. It allows agents to streamline their marketing efforts and push leads through the funnel much faster. Here are some specific ways that marketing automation helps real estate agents succeed.

Better Buyer Profiles

Lead Liaison uses data from over 100 social networks to enrich Prospect (Buyer) profiles with social information, giving you more insight into who you buyers are and what they are looking for. We also track what your website visitors are searching for on your website, and can categorize buyers based on their search keywords. Knowing what your buyers want is the first step to finding them the perfect home.

Utilize Web Forms

Agents can use web forms to convert more website visitors while simultaneously gathering additional information about that buyer, like their bedroom count or location preference.

Send Your Message Strait to Their Phone

Text messages are a great way to get a quick message out, and since it’s (usually) conscience, the chances of your audience reading it is very high. With marketing automation, you can send a text message to a list of people that might be interested in a new home you have for sale. You can even use the merge feature to make the entire message dynamic, so your text message could read: “Hi Jennifer, I have a new listing available at 123 Street Lane. Let me know if I can schedule a showing for you!”

Send Updates in Real Time

Real estate is a fast-paced industry, and buyers want information quickly. It is easy to deliver that information when you use marketing automation software. Agents can build customized email templates in advance, and simply plug in relevant information which can then be sent immediately or scheduled for later. Educational or touch-base emails can also be sent out as a part of a nurture campaign, or can be sent to certain lists (ex: “Buyers interested in 3 bedrooms” list, or “lakefront buyers” list). This type of real-time, relevant information is critical in real estate. Here are 11 Time-Saving Email Templates Every Real Estate Agent Needs.

Reach the Right Leads with Lead Scoring

It’s no secret that some people merely browse on real estate websites without much interest in buying, while others are ready to buy immediately. Marketing automation software allows users to take advantage of lead scoring. This process scores leads based on how likely they are to convert. Using a lead scoring system, real estate agents can put all of their resources into leads that are ready to buy. This will allow them to increase conversions without wasting their time on browsers that aren’t ready to buy a property.

Speak Directly to Leads with Dynamic Websites

Many real estate agents create websites with general information that doesn’t speak to a buyer. Lead Liaison’s SiteEngage™ allows agents to create dynamic content on their websites based on each individual visitor. For instance, an agent can tailor their website to speak to visitors based off of their location. This is especially helpful for agents that cover a large geographical area. Dynamic content could also be used to speak to a buyer’s preference by showing them a featured property based on their Prospect Profile.

Social Media Marketing

Social media is an important part of real estate marketing. But, it can also be time consuming, especially if you’re logging into and posting on multiple accounts. Real estate agents can streamline their social media marketing by posting to multiple accounts at one time, and even scheduling those posts in advance so you’re sure not to miss peak social media hours.

These are just some of the ways that marketing automation helps real estate agents convert leads. When you use marketing automation software, there is no limit to what you can do in real estate. Request a demo from one of our experienced professionals, and we can show you how we can help you succeed in the real estate business!

Lead Liaison

Marketing Automation Company Introduces World’s Easiest to Use Web Form Builder

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ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform.

World’s Easiest to Use Web Form Builder

Great marketing automation companies are superb listeners. One attribute that Lead Liaison is known for is the attention they give to what users have to say about their application. This upgrade is no different. Feedback indicated that there was a need for an easier interface when creating forms within Lead Liaison’s Revenue Generation Software® platform. Their new form builder, which mirrors user experience for their email builder, was released last week. It features drag and drop functionality and the ability to customize color, fonts, field sizes and more with just one click. This feature is expected to cut down on time markers spend creating campaign content.

Jen Worsham, Director of Marketing & Client Relations at Lead Liaison says “Being able to style a form from the user interface is huge! Prior to this new generation form builder, customers would have to create separate style sheets. Now, they simply select colors, fonts, and more with a few mouse clicks. This visual web form builder lessens the dependency that marketers need for IT and web developers to assist them in the form creation process.”

Email Enhancements that Save Time

Lead Liaison already makes database segmentation easy, allowing users to segment their leads into various categories, based off of things like lead score or location. In previous versions, users would need to build a separate list within the email function of the app in order to target specific groups. Now, they’ve made communicating to those groups even easier with their “Send to portion of database” email option.

“Our visual email builder is the best in the industry, hands down. It’s super easy to construct emails with our drag and drop designer. Now the user gets an inline experience, where they can create and send an email to a new list all without having to diverge from the core email sending experience. I expect a lot of marketers to recoup more of their valuable time with this new time-saving feature.” – Worsham

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visithttp://www.leadliaison.com or call 1-800-89-LEADS (895-3237).
Lead Liaison

Personalize Your Website to Convince and Convert

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Personalize Your Website to Convince and ConvertPersonalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. As the world of online marketing has grown increasingly competitive, it is no longer enough to simply update your website with new content. Instead, you must focus on creating dynamic user experiences that encourage visitors to convert. The use of personalized content makes this possible. By moving visitors to conversion faster with a personalized website, you can significantly reduce the sales cycle.

Benefits of Personalized Website Content

Simply relying on generic content is outdated. Today, you must make web experiences as relevant as possible to each individual user. Personalization offers a number of benefits, including a highly targeted approach that helps you cut through all of the noise, clutter, and distractions faced by your visitors. Providing a personalized experience encourages visitors to remain on your site longer, download more, and in the end, make more purchases.

To maximize the benefits offered by a personalized website, it’s important to use on-page content in conjunction with targeted emails. Doing so helps to ensure that visitors see an offer designed to move them to the next part of the sales funnel.

Getting Started with Personalized Website Content

Personalizing your website content is easier than you might think. For instance, you might include text referencing the visitor’s location on your home page. Even something this simple can be all it takes to capture a visitor’s interest and encourage him or her to stay on your site longer. Another option for personalizing your website content is to upsell your current customers by displaying dynamic content for a solution for which the customer is not already paying. You could also use a visitor’s name to catch his or her attention. Case in point, with Lead Liaison’s solution, known as SiteEngage™, standard and custom fields can be used to create rule criteria to determine what is shown to a prospect and at what time and that data can also be included into the content.

While this may sound complicated, the right marketing automation package can make this a breeze. Not all marketing automation packages provide this level of personalization, so make sure you review what your package provides.

Convert More Visitors!
Lead Liaison

Integrating Your Website Forms to Convert More Visitors

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Integrating Your Website Forms to Convert More Visitors

Integrating Your Website Forms

Adopting a marketing automation system can provide a number of benefits, including helping you save a tremendous amount of time and maximizing your resources. Unfortunately, many people miss numerous key opportunities to maximize their marketing automation system. The first step when you’re adopting a marketing automation system is to integrate all your website forms. From there, you can use one of several approaches.

Options for Integrating Web Forms into Marketing Automation

  1. One option is to have your existing form scanned. You can then pipe the data from your form directly into your marketing automation system.
  2. Another option is to replace existing web forms with forms that are developed by your marketing automation system.
  3. You could also post form results back to your marketing automation system and your own system using a parallel approach.

Using the web forms developed by your marketing automation provider offers several benefits, including progressive profiling that helps you collect new information on visitors rather than asking for information that has already been provided. Marketing automation forms can also often block or even redirect submissions sent by your competitors.

One of the most common concerns for many people is whether forms will reflect the same look and feel of their website. Forms built by marketing automation can be designed to look identical to the theme of your website, ensuring a completely natural look and feel. Integrating a form designed in another system is a snap. All it takes is a small snippet of code to insert such forms into your website.

Exactly what is provided with a form will depend on your marketing automation provider, but some providers will capture basic information automatically. Such information may include name, company name, and email.

Summarizing the Benefits of Integrating Forms with Marketing Automation

Regardless of the approach you choose, once you have integrated your web form the marketing automation system can correlate anonymous users with a recognized identity. Doing so can make tracking visitors more powerful, as well as easier. Once you have linked up your form, the marketing automation system will then be able to make necessary connections between past and future website activity, as well as other types of digital engagement.

Convert More Visitors!
Lead Liaison

Three Key Rules for Developing Lead Forms

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Three Key Rules for Developing Lead FormsB2B marketers have a plethora of tools available to gather information about marketing leads. One of the more effective methods is using online lead forms. Using a form to capture relevant data about a lead allows you to organize leads, personalize marketing messages, and score behaviors. There are three key rules for developing lead forms.

Developing effective forms requires thoughtful consideration about what information you want to gather and how forms will be used within a lead nurturing system. The first rule of lead form development is: don’t get greedy! Asking for too much information too early in the qualification and nurturing process can put any future relationship at risk. The most effective lead forms for a newsletter subscription or white paper download will only ask for a name and email address. Once the email address is collected it becomes an alternate communication channel, and an opportunity to deepen the relationship. So ask for minimum information up front then earn permission to request more.

The second rule of lead form development: keep it fresh! Rotating questions is a form development technique in which new questions are posed each time a lead revisits a form. For instance, a lead that visits a product page must enter a registered user name and answer a few questions that reveal qualifying criteria – such as company size, revenues, and industry – in exchange for an in-depth video about the product’s features. The next time that lead visits the same product page, she enters her username and answers three different questions that reveal need – such as purpose for visiting page or growth expectations – in exchange for a live chat Q & A session.

Protecting personal identifiers should be an essential factor in developing lead forms to gather information. Therefore, the third rule of lead form development is: keep it safe! Security verification certificates are commonplace among internet vendors providing online transactions, and should be included in any marketing page that contains a form. Secure socket layer (SSL) certificates present you as a trusted vendor to your leads, and can provide them peace of mind when sharing company information.

A final note: default form fields should be left blank. If your form has a default setting which returns a certain score in your lead scoring matrix, then the possibility exists that the lead will not select the another option. Often a lead will plow through a form by selecting the default option. Therefore, the score may be inadvertently skewed, and worse, not clearly represent a lead’s actual circumstance. For example, using “executive” as a default setting for a lead’s position may not clearly specify her position within the organization. If the associated score for a response of “executive” is 100, but the lead turns out to be a middle manager with a score of 15, then the resulting score won’t accurately reflect that lead’s appropriateness.

Lead Liaison offers companies professional-grade web form and landing page design solutions.  If you’re interested in visually creating forms and landing pages using drag/drop technology and using advanced techniques such as progressive profiling, form pre-fill and more let us know! We’d love to earn your business.

Lead Liaison

Automatically Track Web Form Submissions

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Automatically Track Web Form SubmissionsWhen businesses automatically track web form submissions they get crucial insight into prospects interests. Three types of web form tracking are possible; we’ll cover each type in the details to follow. Regardless of type, we recommended web form submissions are tracked and matched with a prospects profile to provide sales with valuable insight on key buying behavior.

Automatic Web Form Tracking

Requires no configuration and converts unknown leads (no name and/or email) to known leads (name and/or email) by automatically identifying a website visitors name, email and company after a web form submission. Automatic Web Form Tracking integrates with company’s existing web forms but has limited operational advantage as this method only captures specific form fields.

Hosted Web Form Tracking

For a more flexible approach, marketers use hosted web form tracking to automatically track web form submissions. Using this method, marketers visually build web forms by dragging/dropping fields into place. Web forms are embedded into landing pages, which can also be built using a visual interface. Marketers spin up new, targeted web forms in less than five minutes to easily support specific campaigns.

Existing Form Web Form Tracking

Marketers that have a host of existing web forms on their site can redirect web form submissions to our servers. Lead Liaison’s engine captures lead information enabling marketers to augment a form submission with operational activities. Example operational activities are: automatically responding to leads from the lead owner, adding people to lead nurturing campaigns or automatically qualifying a lead.

All three levels of automatic web form tracking synchronize results with CRMs, such as Salesforce.com. Synchronization records a web form submission event along with the type of form submitted and can optionally automatically create a new lead along with key company profile information (revenue, description, industry, etc.) in the CRM. Additionally, historical information such as email opens, email click-through, website visits and more are attach to a leads activity history resulting in sales-ready leads.

Contact Lead Liaison to learn more about how your business can automatically track web form submissions.

What advantages or disadvantages do you see by automatically distributing leads to sales?

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