Tag Archive for: Twitter

Lead Liaison

Marketing Guru Covers: Social Posting and Targeting

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Social Media TargetingIt’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. You need to adopt a unique strategy for each network. Some networks cater to B2B or B2C markets, and some focus on specific age groups. Understand the various demographics so you can get more out of social networking.

Facebook

Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. In fact, this is the top social network for B2C marketing since consumers spend most of their online social time on the site. That makes Facebook an excellent place for businesses to connect with their consumers, especially since everyone uses the site. It’s popular with people of both genders and all ages.

Still, B2B companies use the site to show off their human sides. If you run a B2B business, don’t be afraid to use the network. You just don’t need to post every day, like B2C businesses do. Post once a week instead.

Twitter

Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. The site is popular with college-educated people under 50, so this is a good option for people who are trying to reach a specific target market. Use this social network to educate people and to provide interesting and compelling news. It’s also a great place to make connections with other folks in your industry.

Google+

Google+ is one of the most interesting social networks out there. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. When companies sign up for Google Places and people sign up for Gmail accounts, they create Google+ pages. This has created a huge opportunity for marketers to reach their targets.

As of right now, 59 percent of Google+ users are men, and around a third of them are between the ages of 25 and 34. However, if businesses start to use the tool that is in front of them, there is no telling what will happen with this social network.

LinkedIn

LinkedIn is the B2B marketer’s haven. The network is full of professionals, and you can use it to target them and get immediate results. This is the only social network where the majority of the users are 30-64. Educational content works well on this network. Use your advertising space to teach others about your industry.

Social networks provide B2B and B2C marketers with countless opportunities. Don’t put all of your marketing efforts into a single network. Branch out so you can reap multiple rewards.

See how Lead Liaison’s software helps you manage and track your social media efforts here.

 

Lead Liaison

Marketing Guru Covers: What to Post on Social Media

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social media

It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. There is a good chance you’re one of the people on the sidelines, but that can change. You just need to know what to post on social media, and you can move up the ranks and become a power user.

Use Images

Visual content is all the rage right now. In fact, social media posts with images have an engagement rate that is 650 percent higher than posts without images. Any kind of image is great, but infographics are the best. There are tons of online resources for creating infographics. Use a resource like Piktochart to build your infographic and then post it on your social media accounts.

Use Videos

Videos are another great way to boost your engagement across the board. Video resonates in a way that the written word doesn’t, so you need to add some video to your social media campaign to make it memorable. There are many ways to do this. Tie your YouTube channel into your social media profiles and use Facebook video. Also, consider adding a Vine account to your Twitter profile. Twitter owns Vine, so it is easy to integrate the two. Then, you can create some short video loops that resonate with users.

Now that you know what to post, let’s look at what you should avoid.

What to Avoid

Constant promotion is the number one mistake that brands make on social media. People want some kind of value from your page. If you can’t provide it, they will go elsewhere and perhaps even unfollow you. You can plug your brand every once in awhile, but only after you provide a lot of value.

You also need to avoid providing the same type of content over and over again. As you know, images and videos are great for your social media strategy. However, don’t post 10 infographics in a row. You have to mix it up.

Your social media presence is very important for your brand. Keep these tips in mind when posting to your accounts. It doesn’t matter if you’re on Twitter, Facebook, Instagram, or one of the other networks. You need a solid strategy if you’re going to move ahead.

See how Lead Liaison’s software helps you manage and track your social media efforts here.

Lead Liaison

The Marketing Guru Covers: What are the benefits of social media marketing?

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social media marketing

Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing?

Become Recognizable & Relatable

Social media marketing allows you to increase your online presence. By increasing your brand recognition, you also gain more loyal customers. If they see your name over and over again, you become a part of their lives. You become more familiar to them. You also become more humanized.

What’s even more valuable, is that each customer interaction is an opportunity to show your level of customer service. It’s a public, 1:1 interaction that other people can see, and “like” (or dislike, so beware!). In an article posted by B2C about social media marketing, they reference a statistic originally reported by Forbes: 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people. And we all know that the most solid form of referrals is word-of-mouth.

Convert more leads/prospects by increasing inbound traffic

Inbound marketing is the best way to build up your list of prospects and convert leads. Every time you post something, you open yourself up to opportunities for prospects to click your link, interact with your website, and perhaps even fill out a form or put in their email address. Every post is a new opportunity for someone to be guided back to your website. With tools like Lead Liaison’s Marketing Automation platform, you can post to multiple social media accounts with the push of one button.

Save money

Compared to other marketing channels, social media posting is relatively inexpensive and time efficient. It’s trackable and measurable content, which adds to it’s value. It can be free, or you also have the option of using paid social media to give your content a significant boost. MCG Consulting Group lays it out like this, “boosting or sponsoring posts on a page with, let’s say, 20.000 likes, the average paid reach can be close to 40% (about 8,000 people) vs. the 2% organic reach, with an investment of $5 per post.  Even if you decide to boost every single post, posting on a frequency of 16 to 20 times per month with an average of likes of 500 to 800 per post, the reach could go up to 5,000,000 people who could have seen your posts during that specific period, with an investment equal or below $150.”

Learn more about our integration with social media!

 

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The Marketing Guru Covers: When to Post to Social Media

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Social MediaIf you want to be a social media mastermind, the first thing you have to master is when to post to social media. Otherwise, you won’t get the engagement that you need to succeed. Fortunately, you just need to follow some posting tips, and people will not only see your posts but also engage with them.

When to Post on Facebook

People tend to engage with Facebook when they don’t want to be at work. While people never really want to be at work, this feeling hits its peak on Thursday and Friday afternoons. With that in mind, save your best Facebook content for the end of the week.

You’ll get the most shares when you post to Facebook around 1 p.m. on Thursdays and Fridays. If you’re just looking for clicks, post content at 3 p.m. on Thursdays and Fridays.

Best Time to Post on Instagram

If you want to be successful on Instagram, you need to have your pictures ready to post at 2 a.m. and 5 p.m. The reason is very simple. These two time slots have lots of engaged users, but people don’t tend to post a lot of pictures. Because of that, if you a post picture at this time, there is a very good chance that your content will get noticed.

When to Post on Twitter

Twitter is typically used like an RSS feed, which means that people turn to it during commutes and downtimes. They also use it when there is a lull in the workday, such as the slow period after lunch.

You can take advantage of this by tweeting from 6 a.m. until 8 a.m. to reach the commuters, and then from 1 p.m. to 3 p.m. to take advantage of the slow period after lunch. Then, send out some tweets around 5 p.m. to reach people on their way home from work.

The Right Time to Post on LinkedIn

If you want to reach professionals, you need to do it on their schedule. Since LinkedIn is a professional network, you want to get people right when they’re leaving work. People are most likely to check in with LinkedIn as soon as they’re off the clock, so post right when the workday is over and wrap your posts up around 6 p.m.

Once you start posting on social networks at the right time, you’ll see your engagement rates jump through the roof. Make the process even easier by using marketing automation tools. That way, you won’t have to sit by your computer and hit “Send” each time the clock hits the right time.

Learn more!
Lead Liaison

How to Successfully Generate B2B Leads Using Twitter

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How to Successfully Generate B2B Leads Using TwitterWe were talking about lead generation at lunch the other day. The subject of Twitter use for B2B lead gen came up. We started sharing stories of customers’ Twitter experiences when it occurred to us that some marketers are not using Twitter effectively because of a their approach to leveraging the channel properly among other marketing assets.

Those of you deploying marketing automation for lead generation practices understand that Twitter can be embedded easily within a campaign without consuming a lot of time and energy. In fact, Twitter works great as a lead generator when tweets are folded into an automated campaign. The following four steps can lead you to B2B lead generation success through Twitter using a marketing automation platform in our article on how to successfully generate B2B leads using Twitter.

1) Provide a survey

Survey your Twitter followers with a brief, five-question survey to uncover a common unfulfilled need or desire. Tweet out the link to a landing page with a short explanation. The follower should land on a squeeze page with a web form (created in your MA platform!) including email address with 1 or 2 qualifying questions. Below the form, the survey should be clear to understand and easy to complete. (P.S. Offer a bonus for completing the survey.)

2) Send a thank you email

Distribute an email thanking followers for their participation in the survey. In the message, tell them that a solution will be tweeted in the near future and ask/encourage them to share the upcoming announcement with their followers.

3) Announce a solution

Once you’ve determined you can provide a solution to respondents’ needs or desires, tweet out an announcement about the solution with a link to a video, product page, or other asset where interested followers can learn more. Link tracking will reveal behavior that can escalate a follower further into the marketing funnel.

4) Send an autoresponse email to click-through followers

Express thanks for learning more, offer additional value by providing more information, and provide a link to a tweet announcing a promotional offer that can be found on a dedicated landing page. (If the promo tweet is retweeted or shared, extend an additional offer to those followers who act as a brand ambassador.

At this point the leads generated through this process are beyond top-of-funnel and can be entered into a nurturing program. There are many other ways Twitter can be used to successfully generate leads. Stay on top of Lead Liaison’s revenue generation blog for more social media and marketing automation ideas.