Tag Archive for: Thank You Letters

Lead Liaison

What to Include in Handwritten Sales Follow-up Letters

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What to Include in Handwritten Sales Follow-up Letters

Effective Sales Follow-Up

You have a prospect on the line, and now you just have to reel him or her in. Once you get him or her to shore, you’ll have money in your pocket and the admiration of your co-workers. While you could pick up the phone and beg the prospect to take the bait, handwritten sales follow-up letters are much more effective. Include the following components in your follow-up sales letter to increase your conversions, regardless of your industry.

Write About Benefits Instead of Features

Your handwritten sales follow-up letter should focus on the benefits you can offer instead of the features you provide. This is often referred to as selling the sizzle instead of the steak. Don’t tell people that the car you’re selling has an amazing engine. Tell them it will go fast. Don’t tell readers that your keyboard has low-profile keys. Instead, tell them it will speed up typing. Focusing on the benefits over the features will make your products stand out to the reader, which is a huge step in converting prospects.

Keep the Ball in Your Court

Control is an important part of sales. The person who has the control gets to take the lead. If you relinquish control, you will have to wait for the prospect to contact you, which might not happen. Maintain control by letting the prospect know what your next step will be, whether it will be a phone call, email, or another letter. Prospects can reach out to you before you take that next step, but if they don’t, you can follow up without feeling intrusive since they are expecting it. 

Reference Past Communications 

Personalization is key with sales. You will be more successful if you personalize your communications. With that in mind, reference past communications or interactions you’ve had with your prospects. If you make your prospects feel special, they will be more likely to take the next step and become customers. 

Your sales letter is possibly the most important tool you have in your sales arsenal. If you use the tool wisely, you will turn a high number of prospects into paying customers. Consider using a service for your handwritten sales follow-up letters so you will have ample time to handle your other sales duties. 

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Lead Liaison

Handwritten Thank-You Notes Give Businesses a Boost

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Handwritten Thank-You Notes Give Businesses a BoostMiss Manners could probably write an entire column about the death of thank-you notes. Instead of thank-you notes, businesses fire off impersonal emails or send out bulk mailings to their customers. Emails end up in spam folders, and bulk mail-outs make their way into trashcans, so customers don’t realize they have been properly thanked. If you want to make Miss Manners proud, it’s time to consider handwritten thank-you notes. You can hire a service to create and send the notes for you, so you can enjoy the benefits without spending any time on the process. 

Handwritten Thank-You Notes Show Appreciation 

According to the Harvard Business Review, companies send out more than 100 emails each day, while young adults send or receive around 100 texts each day. At the same time, people receive approximately one personal letter every seven weeks. These numbers mean your thank-you emails and bulk mailings get lost in the shuffle, but your handwritten thank-you notes stick out to the recipients. They show appreciation in ways that other forms of communication don’t, making handwritten notes well worth sending.

Customer Loyalty Is Based on Beginnings and Endings

Most businesses put a lot of emphasis on the first impression with a customer. They go out of their way to ensure that customers like them from the get-go. Then, they make the sale and forget about the customer.

Endings are just as important as beginnings. If you end the transaction the right way, you will build customer loyalty. Customer loyalty translates into additional sales, plus referrals. The easiest way to build that loyalty is with a handwritten thank-you note.

These notes put a heartwarming end to the transaction. They make people think of your business in a favorable way, and those thoughts will stand out the next time they look for goods or services. They will also make people more likely to become advocates for your business. 

Writing your own notes is time-consuming, but you can simplify the process by using a service. Services that provide handwritten thank-you notes handle all of the details so you’ll get the accolades without the hard work. It’s nice to get the credit without putting in the time, so don’t pass this opportunity up. Need help with what to put in your thank you note? Click here for more help. 

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Lead Liaison

What to Include in a Business Thank You Letter

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business thank you letterWhen you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter? If you send them a letter, do you print it off and mail it, or do you go the extra mile and handwrite it? If you want to get the most out of each business thank you letter you send, handwritten letters are the way to go. They add a personal touch that you can’t get with a printed or emailed note. Get even more out of your handwritten business thank you letter by including the following components. 

Personal Information

When you’re sending a thank you letter to a specific person, include some personal information. Something as simple as what the person bought will help you connect with the reader. If you formed a relationship with the person during the sales process, take it a step further and include information about the person’s job, family, hobbies, or anything else that you know. The more personal information you include, the greater the impact the business thank-you letter will have. 

A Hope for the Future

In the business world, you want to form long-term relationships that weather any storm. Lay the groundwork for such a relationship by mentioning your hope for the future in the note. Something like, “I hope that we can continue to serve your automotive repair needs,” lets the recipient know that you will continue to be there, well after the note is read and put away. 

A Drop-in Item

Drop-in items, such as a gift card, will make your letter even more special. Some people even send books with their thank you letters. Think about what your customer would like and, if it is reasonable, send it with the letter. 

If you like the idea of sending a business thank you letter to your customers but you don’t have time, utilize a service. You can have a company send handwritten thank you letters out, and some services even include drop-in items upon request. With the help of the service, you can connect with your customers in a way that you never thought possible. These new connections will help you as you forge ahead with your company.

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