Tag Archive for: social

Lead Liaison

Lead Liaison Debuts Integrations Marketplace

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One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison realizes the importance of this, and has built a robust list of integrations. From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison integrates with over 400 3rd-party applications. In addition to native integrations, their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Their fully extensible sales and marketing system can be tailored to the needs of businesses of all sizes.

CRMs

It’s important to have a company’s CRM, the central hub for contacts, accounts, and opportunities, and marketing automation suite communicate with each other. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Powerful integrations also include Base, Insightly, Microsoft Dynamics, ConnectWise, Zoho CRM, and more!

Marketing and Communication

What if users had the ability to track opens, clickthroughs, and subsequent website activity from individual, one-to-one emails? Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. And, although Lead Liaison provides an easy-to-use email builder right within their application, they also understand the need to integrate with other email providers like MailChimp, Constant Contact, and more.

Social

In today’s world, social media is an important piece of marketing and sales. But, managing several platforms can get confusing and time-consuming. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. In addition to that, the marketing automation suite uses thousands of social data points from over 100 different social networks to enrich profile records. This gives more insight for sales, and helps marketers better target and retarget their database.

Tools and Productivity

GoToWebinar, Google AdWords, Google Analytics, ZoomInfo, and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. They also connect to 28+ payment gateways, making it easier for companies like nonprofits or other B2C companies to make financial transactions without leaving their “home base”.

“We’re excited to showcase these powerful integrations, because it exposes just how seamless everything can be for our users. Removing friction from our user experience makes it easy to get things done. And don’t we all want more ways to make our jobs easier and more efficient?” – Jen Worsham, Director of Marketing

In addition to the multiple, natively integrated solutions on the integrations page, Lead Liaison offers the ability to connect with over 400 third party applications utilizing the powers of Zapier.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison

The Marketing Guru Covers: When to Post to Social Media

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Social MediaIf you want to be a social media mastermind, the first thing you have to master is when to post to social media. Otherwise, you won’t get the engagement that you need to succeed. Fortunately, you just need to follow some posting tips, and people will not only see your posts but also engage with them.

When to Post on Facebook

People tend to engage with Facebook when they don’t want to be at work. While people never really want to be at work, this feeling hits its peak on Thursday and Friday afternoons. With that in mind, save your best Facebook content for the end of the week.

You’ll get the most shares when you post to Facebook around 1 p.m. on Thursdays and Fridays. If you’re just looking for clicks, post content at 3 p.m. on Thursdays and Fridays.

Best Time to Post on Instagram

If you want to be successful on Instagram, you need to have your pictures ready to post at 2 a.m. and 5 p.m. The reason is very simple. These two time slots have lots of engaged users, but people don’t tend to post a lot of pictures. Because of that, if you a post picture at this time, there is a very good chance that your content will get noticed.

When to Post on Twitter

Twitter is typically used like an RSS feed, which means that people turn to it during commutes and downtimes. They also use it when there is a lull in the workday, such as the slow period after lunch.

You can take advantage of this by tweeting from 6 a.m. until 8 a.m. to reach the commuters, and then from 1 p.m. to 3 p.m. to take advantage of the slow period after lunch. Then, send out some tweets around 5 p.m. to reach people on their way home from work.

The Right Time to Post on LinkedIn

If you want to reach professionals, you need to do it on their schedule. Since LinkedIn is a professional network, you want to get people right when they’re leaving work. People are most likely to check in with LinkedIn as soon as they’re off the clock, so post right when the workday is over and wrap your posts up around 6 p.m.

Once you start posting on social networks at the right time, you’ll see your engagement rates jump through the roof. Make the process even easier by using marketing automation tools. That way, you won’t have to sit by your computer and hit “Send” each time the clock hits the right time.

Learn more!