Tag Archive for: repeatable model

Lead Liaison

How to Run a Webinar: Syndicate Webinar Content

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How to Run a Webinar

This is the ninth and final installment in the series How to Run a Webinar.

In our most recent post in this series, we talked about pre-webinar bonding & follow-up. The last step of the process is to syndicate your content.

Syndicate Webinar Content

You’ve invested a ton of time planning and preparing for your event. Make sure you get the most out of your investment by syndicating your content. Syndication means taking the content and reformatting it to fit other mediums or marketing channels. For example, take your webinar recording and:

  • Have the video transcribed. We suggest using Upwork to hire someone to transcribe your video. It’s super affordable and worth the money!
  • Format the transcription into a white paper. Place the white paper on your website as Trackable Content in your marketing automation system and gate the content.
  • Put your video on an internet video hosting and analytics company like Wistia, embed it in your website, and gate the video.
  • Break down the white paper into smaller blog posts. Schedule the blog posts using your CMS.
  • Include the video, whitepaper, and any other related tools or documents in a downloadable “kit”, which is a fantastic lead generation strategy. Prospects are more inclined to give you their email address in exchange for lots of value.
  • Put the webinar recording in a “Resources” section on your website.

What to Expect

Attendance depends on the factors described in the beginning of this document. About 40-60% of registrants will show up for live viewings, but you can expect more registrants to trickle in and watch on demand over the next few days following your webinar.

We hope you’ve enjoyed this series. If you’ve got an idea for a series, we’d love to hear it! Comment below.

Do you want your own personal copy of the entire guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?

Click here for a demo!

 

Lead Liaison

How to Run a Webinar: Pre-Webinar Bonding & Follow-Up

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How to Run a Webinar

This is the eight installment in the series How to Run a Webinar.

In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up.

Pre Webinar Bonding

If possible, create further short pieces of content that cover any possible objections and start building more trust with registrants. This can be drip fed via email before the webinar. This content could be short videos or articles or just a nice webinar cheat sheet to download and print off before the webinar. Your marketing automation software can help you build a simple drip track for new registrants prepping them for the event.

Follow Up

Make sure to follow up with attendees and no shows once the event is over. We suggest doing so three (3) days after the event. In your follow up, include a video recording of the webinar. Put it into an email, but only include an image of the video. When clicked, the recipient should be taken to a landing page, separate from your registration page, where they can play the video. Separating your follow up page from your registration page will help you isolate statistics and get better tracking from your marketing automation system. This is especially handy for people that couldn’t attend the event as they can watch the video later at their convenience.

In the next, and final, installment of How to Run a Webinar we’ll talk about syndicating your content.

Can’t wait to get your hands on the entire guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?

Click here for a demo!

 

Lead Liaison

How to Run a Webinar: Building a Compelling Landing Page and Thank You Page

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How to Run a Webinar

This is the seventh installment in the series How to Run a Webinar.

In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page!

Build a Compelling Landing Page

Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand. Here are a few ways you can make a compelling landing page:

  • Keep your communication succinct and list out the three benefits to joining the webinar (what you’ll learn).
  • If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event.
  • If you’re offering an incentive, make it clear to the user what that incentive is.
  • Keep the focus on the page, and converting the visitor. Don’t put other things like your website navigation menu or other links that could divert the user’s attention.

Build a Great “Thank You” Page

Similar to the landing page, you want the Thank You Page to be simple, with an easy way for the user to add the event to their calendar. Add a “add to calendar” button with instructions on how to add the event straight to their calendar. AddToCalendar has some neat tools to create buttons and links for this purpose. After the registration form is submitted, make sure to send a thank you email. All of this will increase your attendance rate.

In the next installment of How to Run a Webinar, we’ll talk about pre-webinar bonding.

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?

Click here for a demo!

 

Lead Liaison

How to Run a Webinar: Promote the Webinar

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How to Run a Webinar

This is the sixth installment in the series How to Run a Webinar.

You’ve figured out how marketing automation can help you with the entire process. The next step is to promote your webinar!

Promote the Webinar

Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you can get people to attend your webinar. Think out of the box, get help from companies in your network, and promote the event through other channels. Here are some suggestions to maximize promotion of your event:

  • Issue a Press Release at least two (2) weeks prior to the webinar. Make sure to include a link to your webinar registration landing page (more about that later!) in the Press Release. The Press Release will also give you a little SEO boost on the topic. Here are some tips from a 3rd party on how to write your press release. Here’s an example of a company doing a press release on their webinar.
  • Consider getting help from your partners to announce the webinar to their database and send prospects to the same registration page.
  • Don’t forget to invite your customers!
  • What about your partners. Don’t forget to actually invite them!
  • Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page.
  • Post the webinar on social media. Your marketing automation system should offer a way to schedule posts. Spread out your posts leading up to the event.
  • Create a handful of blog posts on the topic leading up to the event.

In the next installment of How to Run a Webinar, we’ll talk about creating a landing page and “Thank You” page.

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?

Click here for a demo!

 

Lead Liaison

How to Run a Webinar: Have a Marketing Automation System in Place

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How to Run a Webinar

This is the fifth installment in the series How to Run a Webinar.

You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process.

A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Marketing automation is used to manage the Invite, Registration, and Follow Up Processes. It can also help:

  • Qualify prospects based on their participation in the event
  • Log their status (no show, registered, etc.) with the event to use for future targeting
  • Automatically create a Prospect in your database
  • Nurture Prospects that attend or do not show up for the event
  • Automatically sync leads into your CRM system, such as Salesforce.com
  • Track landing page conversion rates and email statistics
  • Keep everything in one place (folders)
  • Measure ROI of the webinar, including cost per lead

In the next installment of How to Run a Webinar, we’ll talk about how to promote your webinar.

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?

Click here for a demo!