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Lead Liaison

Lead Liaison Brings Marketing Automation to Google Apps for Work and Google Chrome

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Industry Innovator Puts Sophisticated Power Into the Hands of a Salesperson

Allen, TX (PRWEB) March 17, 2015 – Lead Liaison brings marketing automation to Google Apps for Work and Google Chrome. Sales emails just got a whole lot easier with Lead Liaison’s introduction of Send and Track™ for Google Chrome. Now, sales people have the power of sophisticated marketing automation at their fingertips, fully integrated with Google Apps for Work and Google Chrome.

Companies typically standardize their business software on Microsoft or Google. Lead Liaison sees more and more small to medium sized businesses using Google for email, calendar and document management. When companies use Microsoft, they typically send their email through the Microsoft Outlook email client. Lead Liaison’s Send and Track™ product has supported Microsoft Outlook for years, including 2007, 2010, 2013 and Office 365, in 32-bit and 64-bit versions. With the introduction of Send and Track™ for Google Chrome the companies sales efficiency software now covers the majority share of email clients used by professional sales people.

Companies like ToutApp and Yesware lack the ability to deeply integrate into powerful sales and marketing automation software, which Lead Liaison has been offering ever since the company’s game-changing software was introduced in 2013. With a deeper level of integration into Lead Liaison’s Revenue Generation Software® platform, sales people can now nurture and educate prospects on the fly, right from within the Google compose window. In additional to nurturing, sales people can insert top performing marketing content and templates into their 1:1 emails, making Lead Liaison a powerful solution for companies standardizing on Google’s platform. Sales people can also add prospects into lists, such as a newsletter or update lists with a few button clicks.

Lead Liaison’s VP of Customer Success, Alan Page, says:

“Google just got marketing automation! We’re pleased to surpass other marketing automation vendor’s capability to tie into Google Apps for Work. What we’re doing is unparalleled in the industry. Getting this solution to market has helped us continue our disruptive path as the highest value per dollar solution for marketing automation.”

The enhanced offering that now includes solutions for Google Chrome and Google Apps for Work gives Lead Liaison’s enterprise-grade marketing automation software a booster shot with more best-in-breed sales tools.

Lead Liaison is planning more enhancements in 2015 to its Microsoft Outlook integration to pair up with its integration with Microsoft Dynamics. Send and Track™ for Google Chrome will also be enhanced to include game-changing features such as browser-based notifications, advanced statistics and other powerful sales capabilities.

Lead Liaison

Lead Liaison Named one of the 50 Best Tools to Develop a Successful Marketing Strategy

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Develop a Successful Marketing StrategyLead Liaison was recently named one of the 50 best tools to develop a successful marketing strategy along with several other marketing industry leaders such as Moz and Evernote. The list comprises the best solutions that help companies with their marketing strategy, namely with planning, strategy, competitive analysis, outreach, and taking action.

Lead Liaison’s Revenue Generation Software®, which includes enterprise-level sales and marketing automation software and website visitor tracking at small to mid-market prices, is optimized to deliver tremendous value to a company’s operational efficiency. It helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox. Lead Liaison’s VP of Customer Success, Alan Page, says:

“We’re honored to be included as a top tool that helps companies develop a successful marketing strategy. We’re coming off the heels of a very successful year, growing in 2014 by 171% over 2013, so it’s really appropriate for our software to be in this list as we kick off the new year. Marketing automation is very complementary to many of the top 50 solutions. Take SEO for example, solutions offered by Raven, SpyFu, Moz, SEMrush and others on the list. The main purpose of SEO is to drive traffic back to a company’s website. SEO does a great job of that; however, it’s only half the battle. What happens when a prospect does land on your site as a result of your SEO efforts? There aren’t many tools in the market that give you visibility into which people and businesses are on your website. More importantly, builds up crucial sales intelligence by tracking a prospects entire online behavior as they download documents, submit forms, watch videos, click through social media posts and more. Lead Liaison does this. We’re the other half of SEO. They’re the Bonnie and we’re the Clyde. SEO and sales and marketing automation are essential solutions to have when developing a successful marketing strategy. In this case, the whole is definitely greater than the sum of its parts. If companies included just half of the top 50 tools to boost their marketing strategy the whole would be a million times bigger than the sum of its parts.”

Fergal Glynn, VP of Marketing at Docurated, goes on to say:

“The amount of variables in a successful marketing strategy seems to grow by the day. Unless teams are equipped with the right tools they will struggle to bring an increasingly disparate set of marketing activities together. With these demands in mind, we set about creating a list of the Best Marketing Strategy Tools available today. Lead Liaison’s wide-ranging capabilities including content creation, CRM integration, and lead nurturing made them a perfect candidate for inclusion in our list.”

More information on Lead Liaison’s sales and marketing automation solution.

About Docurated

Docurated accelerates sales in companies looking for fast growth by making the best Marketing content readily available to Sales. Docurated works with existing content stores and uses data science to track what content sells and enables go to market teams to find and re-use the most effective content with no manual tagging or uploading. Docurated has been adopted by leading organizations like Acquia, Del Monte Foods, Rocket Fuel, DigitasLBi, Havas, and The Weather Company. For more information on how Docurated helps enterprise sales teams accelerate pipeline with the best content, visit www.docurated.com

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Lead Liaison Closes Record Year with 171 Percent Year-Over-Year Growth

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Allen, TX (PRWEB) January 21, 2015 – Lead Liaison, the next generation marketing automation platform that provides enterprise-level capability at small to mid-market prices, today announced it achieved record-breaking growth in its fiscal year ending December 31st, 2014 with a 175 percent year-over-year increase in bookings.

Lead Liaison continues its pace as one of the fastest growing marketing automation companies in the industry. The companies growth was driven by its rapid innovation of new, game-changing capabilities, and deep integration with over 400 third party software programs. Legacy systems like Marketo and Eloqua have become too complex and too expensive for most companies – creating a window of opportunity for Lead Liaison’s emerging business. Companies seeking a solution that’s easy to use, not cost prohibitive, with enterprise-level functionality don’t have many choices. Lead Liaison delivers on these needs with a business model that’s unique. Their single platform delivers a robust set of capabilities that helps companies capture, convert, close and retain more business.

The company is poised to have another year of explosive growth in 2015. Now that the company has achieved parity in functionality with other enterprise players like HubSpot, Pardot, Marketo and Eloqua, they can focus on furthering it’s distance from competitors through unique solutions – driven by customer input.

Alan Page, VP of Customer Success at Lead Liaison, says:

“We’re working on a number of solutions that will blow away our competition. Now that we’ve hit on the cornerstones of a solid marketing automation solution through heavy investments in ease of use and functional-parity with other enterprise systems, we’re starting to look in the rear view mirror as we pave our own path of innovation. We’re already off to a good start in 2015 with the release of Send & Track™ for Google Chrome. That version offers a number of features only included in independent solutions like Tout App and Yesware. These solutions sell for hundreds of dollars a month as a standalone solution. Now that it’s part of our Revenue Generation Software® platform the value of our offering to other businesses is magnified even more. We’re excited to continue providing our customer base with the highest value per dollar in the industry.”

The company wraps up a successful 2014, as emphasized by its growth, growing nearly 3x its size from 2013. Advanced features like layout templates, email testing, event integration, social appends, video marketing, an API, tags and more have rounded out the application and serve as a testament for the companies ability to rapidly develop new features. The company has also added more diversity to its customer base with non-profits and enterprise companies joining the list of satisfied customers.

Lead Liaison

Lead Liaison Featured In Industry Leading 2014 Marketing Automation Industry Report

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2014 Marketing Growth Strategies report profiles Marketing Automation industry leaders

2014 Marketing Automation Industry ReportTexas-based marketing automation company Lead Liaison was recently featured in Marketing Growth Strategy’s 2014 Marketing Automation industry report. This publication covers thetop companies in the marketing automation vertical and profiles size, featured products and relevant contact information.

The report highlights Lead Liaison’s ‘impressive user interface’, business model and consistent growth since inception. Lead Liaison’s robust marketing features and support capabilities are also highlighted. Screenshots from the Lead Liaison interface demonstrate the platform’s flexibility and user-friendliness.

The Marketing Growth Strategy highlights leaders in the marketing automation space. With its inclusion and continuous growth quarter after quarter, Lead Liaison retains an increasing ability to win business from strong industry competitors such as Marketo, Act-On and Pardot, particularly given the complimentary nature of the report.

Lead Liaison VP of Customer Success, Alan Page, had this to say of Lead Liaison’s inclusion:

“We’re thrilled to be featured in this industry report highlighting vendors in the marketing automation space. It’s exciting to be positioned next to public companies like Marketo, Eloqua and Pardot, now part of Salesforce.com. When companies see our application for the first time they’re amazed with the power of the platform. Our model of having powerful marketing automation software that’s also easy to use and easy to buy is paying dividends. Our accelerated growth this quarter continues to demonstrate our leading position as the number one choice for marketing automation software for small to mid-sized businesses.”

With the addition of even more helpful features to its interface and industry-wide recognition as an increasingly strong leader in the marketing automation space, Lead Liaison is set for more success and notability throughout the remainder of 2014.

Download the 2014 Marketing Automation Industry report here.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Leading Marketing Automation Provider Launches Support for Marketing Events

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Lead Liaison introduces flexible, modular architecture to support online and offline marketing events such as Citrix’ GoToWebinar.

Allen, TX (PRWEB) August 27, 2014

Lead Liaison, the leading marketing automation provider for small and mid-sized businesses announced new enhancements in their software platform for Events. Lead Liaison Events help companies efficiently manage online and offline marketing events and build automated, repeatable workflows around them. The first Event Partner integrated into Lead Liaison is Citrix’s GoToWebinar. GoToWebinar integration is delivered through Lead Liaison’s App Cloud, a marketplace for marketing automation applications.

Lead Liaison’s GoToWebinar integration allows customers to fully automate and repurpose events using our Event Connector. Customers manage their webinar by creating a Lead Liaison Event and adding all Prospects in the event into a Lead Liaison Campaign. Registration information is captured from a Lead Liaison landing page hosting a form, a standalone form, or pulled in directly from GoToWebinar. As event members change status from register, attend, don’t show, etc. their status is updated and captured in Lead Liaison.

Businesses can automate the entire process, from invite to registration confirmation, to short-term follow up and long-tail communication using Lead Liaison Workflows. Businesses no longer have to manually send out webinar invitations, reminders and follow ups all while trying to time their communication around the event. With Lead Liaison’s GoToWebinar integration businesses pre-configure all aspects of event communication and launch the Workflow ahead of time, removing stress around the event. The process is automated from end-to-end.

Additionally, instead of incorporating email-only invitations and follow up, businesses can now include multi-channel communication (postcards, gifts, print material, etc.) and use a members status to pull reports or slice and dice their database to retarget prospects and customers.

For more information see the Lead Liaison Events page.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Expands Sales Team

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After a strong Q2, Lead Liaison’s sales force doubles in size

Allen, TX – Lead Liaison, a private marketing automation company, recently announced expansion of its in-house sales team, doubling in size from the previous quarter..

After a highly successful 2nd quarter, Lead Liaison’s executive staff decided to move forward with hiring additional sales team members to bring in new business. With a strong Q3 expected, additional sales staff will allow Lead Liaison to compete with larger marketing automation companies for market share. New sales staff members are helping to collect, follow up on and close leads in an environment with competitive compensation, opportunity for growth and consistent positioning in the market.

With these new hires, Lead Liaison staff plans to kick off a more ambitious staff recruitment period through Q4 of 2014. With onboarding of more long-term clients, strategic partnerships that lead to more marketing automation services for clients and competitive hiring practices, Lead Liaison looks forward to their strongest year in the company’s history.

Lead Liaison VP of Customer Success, Alan Page, spoke last week on the new hires:

“We’re committed to further demonstrating our leadership of marketing automation solutions for small to mid-sized businesses as shown by our efforts to expand our business. We’re excited to grow our team and provider even better support for the demand of our technology. Our new resources will help us have better geographical coverage and more intimate client relationships.”

Those interested in joining Lead Liaison’s staff are encouraged to contact corporate with a resume and salary requirements commensurate with experience. Visit Lead Liaison’s career page for more information.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Finishes With Strong End to Q2 2014

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With another record breaking quarter behind them, Lead Liaison execs look to the future

Allen, TX (PRWEB) July 21, 2014

Marketing automation innovator Lead Liaison announced this week that overall sales growth for 1H 2014 is up 120% relative to 1H 2013. Net-new customers also grew, soaring 133% while average sales price expanded 89% against 1H 2013. Sales in Q2 2014 grew by 319% from Q1 2014.

Lead Liaison’s small to medium sized business offerings were enhanced in the last quarter with the integration of multi-channel marketing such as text messaging and direct mail functionality. By integrating services of technology companies with intersecting goals and offerings, Lead Liaison executives hope to continue providing cutting edge marketing automation services to their valued customers.

Q3 strategy is best summarized by a strong leap toward further innovation and facilitating ease of use for all Lead Liaison products. With a commitment toward creating partnerships that offer valuable integration features to customers, continued excellent customer service and technology training that helps marketing automation work, Lead Liaison expects the final quarters of 2014 to result in further customer on-boarding and greater sales in record breaking numbers.

Lead Liaison VP of Customer Success, Alan Page, spoke last week after hearing the Q2 results:

“We couldn’t be more thrilled with the company’s position in the market. Times are good and the numbers we’re posting support the leadership position we’ve taken to provide small to mid-sized businesses with professional-grade marketing automation technology. We’re excited to push the limits in the space and continue to carve out our own niche as a company that’s much more than just marketing automation. Our mission is to continue to focus on what matters, delivering sales, marketing and executive-level software technology in the cloud that drives more revenue for our customers. We look forward to continuing to separate ourselves from the crowd and deliver the highest value per dollar for our customers. We’re committed to making our software easy to use and easy to buy, that’s what companies want.”

For more information, please visit Lead Liaison.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Announces New User Experience for Marketing Automation

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Lead Liaison has announced a simplified version of their user interface giving businesses a “Google Apps-like” experience when setting up marketing automation assets and strategies

Lead Liaison, a software as a service company that helps businesses improve efficiency in sales and marketing operations, announced today a major improvement in user experience with a redesigned user interface. The new user interface builds on Lead Liaison’s industry position as the easiest to use and easiest to buy marketing automation platform. Although the company sees marketing automation as a strategy, not software, and brands their platform as Revenue Generation Software®, it’s feature-rich platform stacks up to other industry leaders delivering only marketing automation. The company expects to accelerate adoption of its platform because of its new, innovative and improved user experience.

The new user experience gives customers a “Google Apps-like” feeling when inside the application, making it easier to navigate. Working with the software is more intuitive than ever. The company has grouped capabilities into four logical areas: create, process, manage and administer. The user experience is also highly configurable and customizable, unlike anything to date in the industry. Other systems, such as Marketo, require full-time admins, or even 3rd parties, to setup and manage the system. Having dedicated resources on these types of systems just inflates total cost of ownership, which reduces the return on marketing automation. With a more intuitive and elegant UI, users will shorten their learning curve, save money and be more satisfied overall.

In a follow on release the company plans to release a tagging feature. Tagging is a modern way to stay organized. By tagging prospects, marketing assets, Lead Liaison Campaigns and Programs and other components in the system companies will be able to more easily locate important items. Combined with their highly configurable, and easy to use software Lead Liaison continues to distance themselves from competitors that move in the opposite direction by overcomplicating the user experience.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Marketing Automation for Agencies Just Got Easier

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Lead Liaison introduces a powerful, yet easy to use marketing automation for agencies solution with frictionless go-to-market options.

Lead Liaison has released an enhancement to its marketing automation solution for agencies. Marketing agencies of all sizes can now boost their digital service offerings with a professional-grade marketing automation platform at the core of their business at affordable prices.

According to manta.com, there are close to 135,000 Advertising & Marketing Companies in the United States alone. Now, all of these companies have an ideal sales and marketing automation platform to help manage their customers multi-channel marketing across a variety of online and offline channels in a very targeted way. Lead Liaison’s Revenue Generation Software® helps agencies automate web, email, direct mail (postcard), social media, SMS and promotional marketing using a drag and drop interface that’s simple, intuitive and powerful.

Lead Liaison’s marketing agency solution is vastly different from competing solutions offered by other marketing automation providers like Marketo, Eloqua or HubSpot. First, Lead Liaison offers a disruptive business model. Instead of gouging customers with various editions and escalating prices Lead Liaison delivers a single platformwith cost predictability – helping agencies go to market with less friction. Second, Lead Liaison provides the best value-per-dollar with enterprise-level software at small business prices; usually a fraction of what a marketing agency would pay another vendor for similar services. Marketing agencies can take a deep breath knowing they’ve got lower total cost of ownership with an easier solution to manage, lower fees, better digital marketing services and ultimately, peace of mind.

The catalyst for the enhancement is a new feature from Lead Liaison that makes it easy for marketing agencies to manage multiple accounts. A marketing agency administrator can dynamically switch between multiple end-customer accounts, just like switching between email accounts using Google Mail. Marketing agencies can also favorite accounts to have them appear below their login and selectively assign accounts to account managers, making it easy for account managers to work with their client pool.

On the short-term horizon is even more good news for marketing agencies looking to dive into marketing automation. The ability to white label, also known as private label, Lead Liaison’s software to keep tighter control of their customer base and retain brand experience.

For more information see Lead Liaison’s Marketing Automation for Agencies page.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Partners with CodeLaunch Event to Give Away Complimentary Visitor Tracking Package

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Code Authority’s annual incubator event sets the stage for an array of unique startup business ideas.

Marketing automation company Lead Liaison, is pleased to announce its sponsorship with Frisco based tech company Code Authority Custom Software to sponsor this year’s CodeLaunch event. CodeLaunch is an annual Dallas-based ‘pitch’ competition that serves as the showpiece in an annual competition that allows select individuals to pitch their startup ideas to recognized area business leaders. The competition awards incubation resources such as investment and startup consultation to selected winners.

In addition to the grand prizes, Lead Liaison will offer six free months of complimentary visitor tracking to winners as part of a prize package totaling over $2100 in value. The addition of visitor tracking allows startup companies to focus on their target audience and potential companies with laser precision, identifying important website visitor characteristics such as business names, geographic location, IP, user behavior, people and other quantitative data that speaks to qualitative business decision making.

Jason W. Taylor, President of CodeLaunch and Code Authority spoke over the weekend on CodeLaunch and Lead Liaison’s sponsorship:

“Lead Liaison is exactly the kind of product that our CodeLaunch startups can benefit from. We are thrilled they are supporting CodeLaunch and the startup ecosystem.”

This year’s CodeLaunch Pitch Day will happen August 21st, 2014 at the NTEC Conference Center in Frisco, Texas. Code Authority will determine finalists and grand prize winners. Applications were accepted through May 31, 2014.

For more information, please visit CodeLaunch or follow @CodeAuthority. More information will be available on Lead Liaison’s corporate website at http://www.leadliaison.com.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

About CodeLaunch:

CodeLaunch is an annual concept competition and pitch event for Embryonic Stage software technology startups produced by Code Authority Custom Software and a group of partners and sponsors interested in fostering entrepreneurism.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)