Tag Archive for: Press Release

Lead Liaison

92 Lead Management Data Points Released

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Allen, TX (PRWEB) February 19, 2013 – Lead Liaison, a leader in B2B marketing automation and revenue generation software, has released an infographic that provides the top 10 lead management statistics and details the consequences of poor lead management practices with 92 lead management data points.

The company is providing this decision-making tool in an effort to educate customers and other interested parties about the hazards of an ineffective lead management system. The infographic defines the risks associated with the lack of a good lead management strategy.

Lead Liaison’s mission is to improve alignment between marketing and sales professionals within small to mid-size companies. By providing the information contained within the infographic, company leaders expect to stimulate discussions, provide direction, and increase awareness of specific issues that arise from ineffective lead management policies.

Within the infographic there is an easy-to-follow flow chart that includes ten issues, such as poor lead distribution or a lack of a customer relationship management (CRM) software, then between two and 17 effects associated with each issue. From every set of effects there is an outcome that results from each specific issue. In all, there are over 70 details associated with the consequences of poor lead management within this helpful tool.

Statistics highlighted in the infographic include the percentage of B2B buyers who research purchases online, the average number of attempts needed to contact leads, and the percentage of leads initially disqualified that eventually buy within 12 months.

Company executives believe the information provided in the tool is critical to the development of effective lead generation, lead nurturing, and lead transition strategies. The goal for releasing the data is to improve lead conversion rates through a defined, well-executed lead management process.

The infographic is available for download on Lead Liaison’s Revenue Generation blog on The Consequences of Poor Lead Management post. For more information visit http://www.leadliaison.com or call 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)
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Lead Liaison

Lead Liaison Improves Lead Management Process

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Allen, TX (PRWEB) February 1, 2013 – Lead Liaison, a leader in B2B revenue generation, has released a free service level agreement (SLA) in an effort to improve lead management effectiveness for small to large companies. The agreement is available as a free download on the company website, www.LeadLiaision.com, to customers and other interested businesses who are seeking to improve their lead management process.

The purpose of the service level agreement is to establish a common understanding between the sales and marketing departments. The document lays the groundwork for how leads are classified and what the optimal lead profile should look like. More importantly, it defines how companies will manage their lead flow.

Lead Liaison has been instrumental in helping small to medium-sized businesses align their sales and marketing teams to enhance lead management effectiveness through its flagship product, the Lead Management Automation™ platform, and other lead management software programs.

The service level agreement is a Microsoft Word document that can be easily updated or modified to fit specific company requirements. It provides the framework for differentiating between a marketing-qualified lead (MQL) and a sales-qualified lead (SQL). The SLA requires signatures from department heads in both sales and marketing in order to cement a common understanding and set of expectations.

The concept of a service level agreement, to use a sports analogy, is to be a playbook that the two teams can use when they “huddle” before executing their responsibilities. Lead Liaison recommends reviewing the SLA every 3-6 months in order to maintain a current understanding between the two teams.

The primary issue, according to company executives, is that many small and large businesses do not have a well-structured and documented way to manage leads, and there is a lack of communication between marketing and sales departments. Marketing typically makes the rules about what activities generate sales-ready leads, and the sales department focuses only on sales conversions without providing input on ways to improve lead transition from marketing to sales.

The agreement can improve the lead management process through official documentation that encourages team members to work together to achieve greater sales effectiveness. A better lead management process can have a direct impact on the strength of a company’s pipeline and yield higher revenue results.

The agreement contains a purpose, definitions (such as a Universal Lead Definition), and thresholds that determine when a lead is considered sales-qualified. Industry statistics show 80% of all leads passed to sales departments are unqualified; with the SLA, a company can document and build a lead scoring model with input from both marketing and sales personnel.

There are sections that define and explain how inbound marketing will be executed, along with key sales and marketing metrics that must be followed. Users are also able to set defined goals and objectives that both departments must achieve. For more information visit www.LeadLiaison.com or call 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison

Lead Liaison Improves Sales Effectiveness

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ALLEN, TX – Lead Liaison, an innovative marketing automation company, is making life easier for sales departments in small to medium-sized businesses. The company recently launched its highly anticipated Briefcase™ product, which provides a customizable lead prioritization program aimed at increasing sales effectiveness by ranking leads according to a proprietary formula. The new solutions prove Lead Liaison improves sales effectiveness.

Briefcase is a cloud-based dashboard that is embedded in Lead Liaison’s Lead Management Automation™ platform. The program assigns various parameters which each contribute to a priority rating that organizes leads according to their sales-readiness. The scoring matrix includes five parameters that, when combined, provide the user with a total lead score. Rankings are based upon demographic criteria, online engagement with marketing campaigns, buying signals produced through online behaviors, the recency of each engagement, and total inbound and outbound activity.

The purpose of the product is to improve sales effectiveness by sorting leads in a way that allows salespeople to be more efficient. Sales teams can focus on prospects who fit a buyer’s profile and are most likely to buy.

Briefcase addresses the challenges faced by salespeople who are given a “flat” lead database that is not organized for optimum efficiency. Existing databases can be imported into the program or new databases can be built using pre-configured parameters that exist in the Briefcase product.[/one_half][one_half_last] The granularity in the product allows users to modify scoring parameters and change which records may be viewed. For example, users can view leads per employee, total company leads, and a favorites category. In addition, the product allows salespeople to assign prospects to pre-configured lead nurturing programs that can be developed in the Lead Management Automation product.

Briefcase is included with any edition of the Lead Management Automation platforms. Lead Liaison will be adding additional features to the Briefcase product over the next few months. The company plans on developing more application exchange products that integrate with existing customer relationship management (CRM) programs, allowing those programs to maximize sales effectiveness by connecting marketing activities with sales funnel management.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison

Lead Liaison Posts Record Results

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ALLEN, TX – Lead Liaison posts record results. Lead Liaison, an innovative revenue generation software provider announced today that sales improved 104% from Q3 to Q4 2012. During the same period the company doubled its customer base through a series of successful product integrations.

Lead Liaison develops marketing automation applications which target small to medium-sized businesses. The company’s flagship software solutions, Lead Management Automation™ (LMA), and Streamer™ contributed to the company’s best quarter since opening in 2008. These two solutions benefit sales and marketing departments in three key ways: 1) allows sales staff to be more effective at closing sales and become more efficient with lead prioritization; 2) allows marketing staff to measure campaign results more accurately; and 3) aligns both departments by sharing information that helps build more effective marketing campaigns and shorter sales cycles.

One of the company’s advantages stems from its integration with Salesforce.com, one of the industry’s leading customer relations management (CRM) providers. The LMA platform integrates with Salesforce.com’s Sales Cloud application. A lead’s activity profile is captured through the LMA application and populated into the Sales Cloud providing essential information for sales effectiveness.[/one_half][one_half_last]Lead Liaison’s Streamer provides a real-time activity monitor that is displayed within a customer’s web browser or via a desktop application. The product integrates with popular browsers, such as Google Chrome, Internet Explorer®, and Mozilla Firefox® and runs on personal computers (PCs) Users can view a rich set of information about a marketing lead’s online activity, such as a website visit, as it happens.

Executives expect similar growth in Q1 2013, and are anticipating the release of additional marketing automation products throughout the year.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities. Lead Liaison’s Lead Management Automation product is a native application of Salesforce.com.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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