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Lead Liaison Combines Marketing Automation With Content Creation

October 22, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) October 22, 2013 – Lead Liaison broke new ground last week when it became the first marketing automation SaaS company to provide Web content creation within an automated marketing platform. The new feature provides access to over 2,000 content developers, allowing marketers to request content then seamlessly deploy that content through the automated marketing platform.

Recent studies have found that, while 91% of B2B marketers are deploying content marketing, 93% create content from scratch. Lead Liaison developed the integration of content and marketing automation to alleviate marketers of having to create content in-house.

Content is ordered through a portal that offers blog posts, newsletters, social posts, white papers, press releases, video scripts, articles, and landing pages. Users can manage current content requests with an expandable view of relevant information about each content type. The interactive system allows users to post comments and revision requests before final acceptance of the content.

The company’s flagship Lead Management Automation™ (LMA) application has expanded over the past 12 months to offer landing page creation, traceable URLs, social posting, and now content development. VP of Corporate Communications Alex Brown explained the company’s commitment to the evolution of its products during a recent conference call with investors.

“We need to compete on innovation. We believe adding content creation capabilities is yet another innovation we’ve developed that will generate revenue. We’ve found that our clients need additional tools to optimize their marketing practices beyond automating tasks so we’ve invested considerably to deliver those tools.”

Alex BrownVP Corporate Communications–Lead Liaison

When requesting content through the system users can designate specific topics, industries, keywords, and references that should be included in each piece. In addition to content requests, LMA users can provide content feedback along and select content authors for future assignments. Users can track progress of content requests using multiple filters as well.

To learn more about this first-to-market innovation, request a 10-minute demonstration of Lead Liaison’s Content Creation solution.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Improves Healthcare Industry Lead Management Practices

August 26, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) August 17, 2013 – Lead Liaison is making life easier for companies associated with the U.S. $2.8 trillion dollar healthcare industry. Earlier this year the innovative lead management/marketing automation provider launched a targeted campaign to assist healthcare services vendors. Lead Liaison developers worked closely with healthcare vendors to optimize the company’s flagship platform, the Lead Management Automation™ system, to help with healthcare industry lead management.

“The healthcare segment is especially sensitive to relationship development,” said VP of communications, Alex Brown. “Physicians and other medical services professionals are extremely busy and must manage their time judiciously. The buying cycle for that market can be long, and challenging to maintain using traditional methods. Vendors who serve the healthcare markets are finding Lead Liaison’s LMA platform allows them to connect with their prospects more efficiently and effectively, in terms of asset distribution practices .”

Alex BrownVP Corporate Communications–Lead Liaison

Lead Liaison is providing healthcare services companies with the ability to segment their markets and deliver customized messages to specific lead types. For example, a new Lead Liaison client that provides financial planning, contract review, and insurance advice, is able to separate their database by prospect type (physicians from advisors), marketing interactions (opened emails, visited select pages) and products purchased. By using Lead Liaison’s LMA platform, the client can seamlessly target physicians to discuss life insurance products while targeting advisors with informative material to help them foster curriculum and educational services to students.

Similar healthcare vendors will experience three key benefits in using the LMA platform: 1) creating and scheduling automated responses to digital inquiries; 2) increasing efficiencies within resource constrained marketing and sales teams; and 3) providing a structure for their lead engagement practices.

“Our new client’s marketing practices have to be efficiently run across multiple prospect categories. On top of that, they need to be responsive to lead inquiries within a structured market engagement program,” said Brown. “They serve a demanding marketplace, in terms of response time, that requires incremental value as they interact with a vendor. The LMA allows them to nurture leads at the pace they require.”

Alex BrownVP Corporate Communications–Lead Liaison

Healthcare services companies interested in how they can improve lead management practices can request a 10-minute healthcare lead management demonstration.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Expands Product Development Staff to Provide Greater Innovation and Enhanced Customer Experience

July 23, 2013/0 Comments/in Press Releases/by Lead Liaison

Allen, TX (PRWEB) July 15, 2013 – Lead Liaison expands product development and is continuing its push to become the most innovative vendor in the marketing automation space by investing heavily in its cloud-based lead management platform. The company announced recently it had hired additional web programmers as a result of increased demand for product innovation.

Lead Liaison provides cloud-based Software-as-a-Service (SaaS) products for the SMB market. Its focus on product innovation has led the company to expand by more than 400% since September 2012. Its customers include mid-size firms in telecommunications, financial services, high tech, and B2B and B2C services among others.

“We see Lead Liaison as a significant player in the small to mid-size B2B market in the years to come because of our attention to developing an ultra-intuitive user experience and a focus on providing as much customization as possible,” said vice president of corporate communications Alex Brown on a recent conference call with potential investment partners.

Alex BrownVP Corporate Communications–Lead Liaison

The expansion follows a recent product release in which the company’s flagship product, the Lead Management Automation™ platform, was upgraded and a social posting function was bundled into its architecture.

Since launching in 2008, Lead Liaison has joined Eloqua, Marketo, Hubspot, ExactTarget, and other marketing automation vendors in seeing significant growth in the business-to-business services sector.

Find out why Lead Liaison is growing rapidly. For more information about any of Lead Liaison’s marketing automation products or its support services contact Lead Liaison.

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For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Adds Social Post Management to its Lead Management Automation™ Platform

July 9, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) July 9, 2013 – Lead Liaison broke new ground today when the company announced the release of its social post management automation and tracking component to its flagship Lead Management Automation (LMA) platform. The fully integrated feature allows marketing and/or sales departments to post messages to multiple LinkedIn profiles, Facebook pages (including Fan Pages), and Twitter accounts simultaneously and track prospects’ activity when they engage in these social channels.

Lead Liaison developed the social media component to address the needs of its customers who wished to combine social and email channels within their lead nurturing practices without having to manage multiple interfaces.

“Our customers told us they wanted to have the functionality of a system like HootSuite with the real-time lead tracking of our Lead Management Automation platform,” said VP of corporate communications, Alex Brown. When used in combination with the platform’s activity-tracking features, the social posting component provides a unique way to generate and nurture leads through a multi-channel campaign.

“Using this feature allows marketers or salespeople to create and schedule automated delivery of posts that are intended to stimulate conversation,” said Brown. “They can conduct multiple social campaigns at once and view the results of each message in real time.”

Alex BrownVP Corporate Communications–Lead Liaison

With the LMA’s social post delivery interface, users can schedule postings according to best practices, a preconfigured model, or according to their own unique posting schedules. In addition, when scheduling messages that will be reposted, such as announcements about an upcoming trade show or promotional event, users can create “canned” messages one time and schedule repeated delivery during the period leading up to the event.

The company’s customers are already excited about the new feature. Michael Heinrichs, CEO of IMSware, a facility IT management software provider remarked, “This new feature is amazing; we’ll use it in the near future instead of TweetDeck.”

This release follows the recent upgrade of the LMA lead distribution capabilities. The company has been focused on upgrading and expanding its SaaS platform since early 2012, adding periodic user-experience improvements and cross-functional capabilities.

Want to see the social post management in action? Schedule a 10-minute personal demonstration today. For more information about any of Lead Liaison’s marketing automation products or its support services contact Lead Liaison.

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For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Improves Lead Distribution Capabilities in its Lead Management Automation™ Platform

June 18, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) June 15, 2013 – Lead Liaison, an emerging innovator in the marketing automation space, has improved its flagship Lead Management Automation platform by optimizing its lead distribution capabilities. The company announced in May a roll out of the enhanced lead distribution functionality, as well several automation improvements, improved analytics, and deeper integration with Saleforce.com.

Lead Liaison has paced its product development according to market demands. Lead distribution has become more important to the SME market the company serves. VP of Communications Alex Brown explained that “within many industries, companies are running leaner since the Great Recession, often deploying lower marketing and sales spend. They are turning to MA for more efficient resource allocation.”

“We recognize the need for lead stream management that provides breakout according to performance, geography, and other parameters,” said Brown. “Our focus has extended beyond how a lead moves through the funnel. It’s just as important to assign leads effectively.”

Alex BrownVP Corporate Communications–Lead Liaison

One company that has leveraged the lead distribution functionality is Telappliant, Ltd., a major telephony and VoIP provider headquartered in London. Marketing manager Tommy Powell has seen improvements in productivity since implementing the system. He said the previous lead distribution process “(was) inefficient, as there was often a time delay between leads arriving and being distributed marketing manager. A member of the marketing team…manually used SFDC to distribute leads to various members of the sales team. This process was time-consuming in terms of human resources.”

“(The platform) has enabled each lead to be instantly and automatically distributed to the salesperson most likely to be able to close it. In addition, the sales team is now working leads more effectively,” said Powell.

Tommy PowellVP of Marketing–Telappliant

Company executives plan to announce additional platform enhancements at another upgrade release later this summer.

For more information about Lead Liaison’s marketing automation products or its support services contact Lead Liaison.

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For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Telappliant Improves Lead Distribution Capabilities Through Lead Liaison’s Marketing Automation Platform

June 6, 2013/0 Comments/in Press Releases/by Lead Liaison

Allen, TX (PRWEB) June 1, 2013 – Telappliant, one of the United Kingdom’s first Internet telephony providers, has improved its lead distribution process by selecting Lead Liaison as its marketing automation vendor. Telappliant was a founding member of the Internet Telephony Service Provider Association and was one of the first VoIP providers in the UK. Among its customers are BBC, Vibrant Media, and WorldPay.

As a leader in VoIP deployment in the UK SME market, Telappliant has been delivering telephony solutions for over a decade and has built an impressive database of sales leads. Prior to selecting the Lead Management Automation (LMA) platform primarily for its superior lead distribution capabilities, Telappliant’s marketing team manually distributed leads to its sales team.

According to marketing manager Tommy Powell,

“The process was time-consuming in terms of human resources. Often we would spend at least one hour per day distributing leads generated through online forms and landing pages, more when we were running major marketing campaigns. Leads were checked and distributed several times per day and pushed through Salesforce.com. (This was) inefficient, as there were often delays between leads arriving and being distributed.”

Tommy PowellVP of Marketing–Telappliant

Powell also noted that Telappliant’s previous lead management process provided “no way to automatically redistribute a lead if it was not…properly worked by a particular salesperson.” Through an integration between Lead Liaison’s LMA platform and Salesforce.com’s CRM each lead is now distributed through an automated lead distribution process which includes a series of filters that ensure the lead is sent to the salesperson most likely to convert it based upon available capacity and strongest recent track record of closing similar leads. Leads are automatically redistributed if not worked in a timely manner. Round robin distribution, the “Hopper” and lead distribution analytics further complement Lead Liaison lead distribution capabilities.

Since adopting the Lead Management Automation platform for its lead distribution capabilities, Telappliant has seen a “marked improvement” in percentage of leads closed and a reduction in the average lead cycle. These improvements have led to increased revenue generation and a more efficient sales team.

Powell is excited about leveraging more of the software’s functionality. “We intend to gradually roll out additional functionality, starting with lead scoring/grading and lead nurturing. I expect this to work just as well as (the) lead distribution (function) has for us.”

Powell was quick to note that one of the primary criteria for selecting Lead Liaison as its marketing automation vendor was the “incredible level of customer service and support that we have received from the team at Lead Liaison. I can honestly say that the level, speed, and quality of service has been second to none.”

For more information about Lead Liaison’s marketing automation products or its support services contact Lead Liaison at 888 895 3237 or sales(at)leadliaison(dot)com.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. Its innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison Hits B2B Marketing Automation Milestone

May 20, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) May 15, 2013 – Marketing automation innovator Lead Liaison has made a commitment to delivering more support to its customers than its largest competitors, and the company is on pace to fulfill that commitment. Lead Liaison announced on Monday that it had hit a B2B marketing automation milestone by delivering its 300^th content piece ahead of schedule by over one month.

Since beginning an aggressive customer support campaign in November 2012, Lead Liaison has published business to business solution guides, industry datasheets, blog posts, social media links, decision-making tools, and sales and marketing resources. The company set a target date of June 30, 2012 to deliver 300 pieces of content that provide assistance to its customers. On May 8 it surpassed that goal.

Lead Liaison has become a fast-rising player in the b2b marketing automation space, a space dominated by giants Eloqua, HubSpot, Marketo, and Pardot, partly due to its focus on providing digital sales and marketing resources at a steady rate.

Within this extremely competitive industry, marketing automation vendors have relied upon publishing digital content to attract and educate their markets, commonly known as “content marketing”. Article distribution, blog posting, press releases, and publication of extended documents like white papers or research reports have been commonly used to elevate awareness about automated marketing and lead management solutions. Content marketing to b2b marketing automation customers is typically driven through regularly publishing new content. Within the industry, companies often seek to surpass content milestones such as 100, 300, 700, and 1,000 published content pieces.

For Lead Liaison, the concept of content marketing doesn’t simply mean using content to attract customers, however. The company is using content to support its customers’ sales and marketing activities.

“Our mission is more than simply achieving top-of-mind-awareness by becoming a knowledge authority. We want (customers) to feel supported before, during, and after implementing our marketing automation and lead management solutions,” said vice president of communications Alex Brown. “We have felt, for a long time, that the key to driving sustained growth in this industry is through the integration of software solutions and knowledge sharing.”

Alex BrownVP Corporate Communications–Lead Liaison

Examples of content Lead Liaison has published include industry analysis, sales and marketing advice, lead management tools, and product tutorials. Topics such as aligning marketing and sales teams, managing the flow of marketing leads, developing an email marketing campaign, and others have been covered within the 300 pieces of content. And tools such as the Lead Management Grader, Scoring Model Designer, and 92 Lead Management Data Points have helped customers become more refined and targeted in their business to business sales and marketing practices.

For more information about Lead Liaison’s marketing automation products or its support services contact Lead Liaison at 888 895 3237 or sales(at)leadliaison(dot)com.

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For More Information

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

QuestSoft Selects Lead Liaison as its Marketing Automation Vendor

May 7, 2013/0 Comments/in Press Releases/by Lead Liaison

Allen, TX (PRWEB) May 1, 2013 – Marketing automation innovator Lead Liaison is providing its robust Lead Management Automation™ software to another financial services company, this time to Laguna Hills, CA-based QuestSoft, a leading mortgage compliance software development company serving over 1,700 banks, credit unions, and mortgage companies.

QuestSoft develops software that integrates with Loan Origination System (LOS) platforms. The company was recently recognized as one of the top 50 service providers by Mortgage Technology magazine. QuestSoft products check adherence to over 12,000 pages of mortgage lending laws and regulations.

Some of the company’s success comes from a demand to deliver an exceptional customer experience. Management wanted the same attention provided to QuestSoft from a marketing automation vendor. Lead Liaison was chosen because of its attention to seemingly insignificant details and thorough customer service and technical support.

“Because we are so sensitive about providing great customer support, when we find a vendor that provides similar service, that is a perfect fit”

Robert MadsenVP Sales & Marketing–QuestSoft

Several other factors led to the selection of Lead Liaison’s Lead Management Automation platform for QuestSoft’s marketing automation practices. Earlier platforms’ pricing models did not match the company’s usage. According to executives, continued use would have “cost us a small fortune.”

The platform interface is more user-friendly. Creating emails, managing lists, customizing fields, and analyzing results are all performed in a more efficient and effective manner at QuestSoft. The company had been using marketing automation for several years, implementing platforms by more recognized providers. Management saw an opportunity to cut costs yet boost sales productivity in comparison to the platform they were using at the time. “(Lead Liaison) has an attractive pricing model,” said Madsen.

Since integrating the Lead Management Automation platform into QuestSoft’s digital marketing practices, the company has seen several improvements. For example, over 60% of its inside sales staff has improved productivity through more targeted contacts and more timely connections.

“It took us about a day to realize we had a goldmine”

Robert MadsenVP Sales & Marketing–QuestSoft

QuestSoft inside sales agents have improved their calls-to-appointment ratio 22% over the last quarter.

According to Madsen, it wasn’t simply a cost issue to migrate to the Lead Management Automation platform. “One of the things that impresses me about Lead Liaison can be summed up in one word: listen. Lead Liaison listens to their clients. Representatives say ‘tell me more’. I feel cared about.”

For more information about Lead Liaison’s marketing automation products or its support services contact Lead Liaison at 888 895 3237 or sales(at)leadliaison(dot)com.

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Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com

Lead Liaison Announces Q1 2013 Results

April 22, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Innovative marketing automation company continues to grow its revenues and customer base by providing enhanced features in its flagship product, the Lead Management Automation™ platform, and through the company’s adaptability and flexibility in its customer approach.

Allen, TX (PRWEB) April 15, 2013 – Marketing automation innovator Lead Liaison announces Q1 2013 results and closed Q1 2013 with strong momentum from a record fourth quarter of 2012. The company announced on April 12 that its quarterly results for the first three months of 2013 were “well ahead” of the same period last year. In what has been described as a “spectacular” period of record growth, the company has tripled subscriptions for its marketing automation service since June 2012. Lead Liaison is on pace to surpass last year’s earnings by July or August.

Several factors have led to the company’s consistent, significant growth since early 2012. Vice President of Corporate Communications Alex Brown said the rollout of key adjunct services, along with Lead Liaison’s customer-centric focus and product enhancements, have led to the company’s rise in the marketing automation space.

“For the past year we have driven revenue and customer growth through a process of enhancements brought about by customer requests and needs-based analysis,” said Brown. “From executives to developers, our team was given the task of building products to fill specific needs in various industries.”

Alex BrownVP Corporate Communications–Lead Liaison

In a move to address the need for better guidance during product implementation, the company has developed tools such as the Lead Scoring Model Designer, Lead Management Grader, and several free marketing infographics.

Marketing automation is a systematic approach to digital marketing activities that have traditionally been performed manually. Lead Liaison has taken a more comprehensive approach to marketing automation by developing revenue generation products which expand on lead management practices through the introduction of components that align marketing and sales functions.

“Our commitment to product development through an iterative process involving customer feedback allows us to create solutions that fill both general and specific marketing automation needs,” said Brown.

Alex BrownVP Corporate Communications–Lead Liaison

For more information about Lead Liaison’s revenue generation products or its support services contact Lead Liaison at 888 895 3237 or sales@leadliaison.com.

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Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)

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