Tag Archive for: Press Release

Lead Liaison

Lead Liaison Finishes With Strong End to Q2 2014

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With another record breaking quarter behind them, Lead Liaison execs look to the future

Allen, TX (PRWEB) July 21, 2014

Marketing automation innovator Lead Liaison announced this week that overall sales growth for 1H 2014 is up 120% relative to 1H 2013. Net-new customers also grew, soaring 133% while average sales price expanded 89% against 1H 2013. Sales in Q2 2014 grew by 319% from Q1 2014.

Lead Liaison’s small to medium sized business offerings were enhanced in the last quarter with the integration of multi-channel marketing such as text messaging and direct mail functionality. By integrating services of technology companies with intersecting goals and offerings, Lead Liaison executives hope to continue providing cutting edge marketing automation services to their valued customers.

Q3 strategy is best summarized by a strong leap toward further innovation and facilitating ease of use for all Lead Liaison products. With a commitment toward creating partnerships that offer valuable integration features to customers, continued excellent customer service and technology training that helps marketing automation work, Lead Liaison expects the final quarters of 2014 to result in further customer on-boarding and greater sales in record breaking numbers.

Lead Liaison VP of Customer Success, Alan Page, spoke last week after hearing the Q2 results:

“We couldn’t be more thrilled with the company’s position in the market. Times are good and the numbers we’re posting support the leadership position we’ve taken to provide small to mid-sized businesses with professional-grade marketing automation technology. We’re excited to push the limits in the space and continue to carve out our own niche as a company that’s much more than just marketing automation. Our mission is to continue to focus on what matters, delivering sales, marketing and executive-level software technology in the cloud that drives more revenue for our customers. We look forward to continuing to separate ourselves from the crowd and deliver the highest value per dollar for our customers. We’re committed to making our software easy to use and easy to buy, that’s what companies want.”

For more information, please visit Lead Liaison.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Announces New User Experience for Marketing Automation

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Lead Liaison has announced a simplified version of their user interface giving businesses a “Google Apps-like” experience when setting up marketing automation assets and strategies

Lead Liaison, a software as a service company that helps businesses improve efficiency in sales and marketing operations, announced today a major improvement in user experience with a redesigned user interface. The new user interface builds on Lead Liaison’s industry position as the easiest to use and easiest to buy marketing automation platform. Although the company sees marketing automation as a strategy, not software, and brands their platform as Revenue Generation Software®, it’s feature-rich platform stacks up to other industry leaders delivering only marketing automation. The company expects to accelerate adoption of its platform because of its new, innovative and improved user experience.

The new user experience gives customers a “Google Apps-like” feeling when inside the application, making it easier to navigate. Working with the software is more intuitive than ever. The company has grouped capabilities into four logical areas: create, process, manage and administer. The user experience is also highly configurable and customizable, unlike anything to date in the industry. Other systems, such as Marketo, require full-time admins, or even 3rd parties, to setup and manage the system. Having dedicated resources on these types of systems just inflates total cost of ownership, which reduces the return on marketing automation. With a more intuitive and elegant UI, users will shorten their learning curve, save money and be more satisfied overall.

In a follow on release the company plans to release a tagging feature. Tagging is a modern way to stay organized. By tagging prospects, marketing assets, Lead Liaison Campaigns and Programs and other components in the system companies will be able to more easily locate important items. Combined with their highly configurable, and easy to use software Lead Liaison continues to distance themselves from competitors that move in the opposite direction by overcomplicating the user experience.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Marketing Automation for Agencies Just Got Easier

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Lead Liaison introduces a powerful, yet easy to use marketing automation for agencies solution with frictionless go-to-market options.

Lead Liaison has released an enhancement to its marketing automation solution for agencies. Marketing agencies of all sizes can now boost their digital service offerings with a professional-grade marketing automation platform at the core of their business at affordable prices.

According to manta.com, there are close to 135,000 Advertising & Marketing Companies in the United States alone. Now, all of these companies have an ideal sales and marketing automation platform to help manage their customers multi-channel marketing across a variety of online and offline channels in a very targeted way. Lead Liaison’s Revenue Generation Software® helps agencies automate web, email, direct mail (postcard), social media, SMS and promotional marketing using a drag and drop interface that’s simple, intuitive and powerful.

Lead Liaison’s marketing agency solution is vastly different from competing solutions offered by other marketing automation providers like Marketo, Eloqua or HubSpot. First, Lead Liaison offers a disruptive business model. Instead of gouging customers with various editions and escalating prices Lead Liaison delivers a single platformwith cost predictability – helping agencies go to market with less friction. Second, Lead Liaison provides the best value-per-dollar with enterprise-level software at small business prices; usually a fraction of what a marketing agency would pay another vendor for similar services. Marketing agencies can take a deep breath knowing they’ve got lower total cost of ownership with an easier solution to manage, lower fees, better digital marketing services and ultimately, peace of mind.

The catalyst for the enhancement is a new feature from Lead Liaison that makes it easy for marketing agencies to manage multiple accounts. A marketing agency administrator can dynamically switch between multiple end-customer accounts, just like switching between email accounts using Google Mail. Marketing agencies can also favorite accounts to have them appear below their login and selectively assign accounts to account managers, making it easy for account managers to work with their client pool.

On the short-term horizon is even more good news for marketing agencies looking to dive into marketing automation. The ability to white label, also known as private label, Lead Liaison’s software to keep tighter control of their customer base and retain brand experience.

For more information see Lead Liaison’s Marketing Automation for Agencies page.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Partners with CodeLaunch Event to Give Away Complimentary Visitor Tracking Package

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Code Authority’s annual incubator event sets the stage for an array of unique startup business ideas.

Marketing automation company Lead Liaison, is pleased to announce its sponsorship with Frisco based tech company Code Authority Custom Software to sponsor this year’s CodeLaunch event. CodeLaunch is an annual Dallas-based ‘pitch’ competition that serves as the showpiece in an annual competition that allows select individuals to pitch their startup ideas to recognized area business leaders. The competition awards incubation resources such as investment and startup consultation to selected winners.

In addition to the grand prizes, Lead Liaison will offer six free months of complimentary visitor tracking to winners as part of a prize package totaling over $2100 in value. The addition of visitor tracking allows startup companies to focus on their target audience and potential companies with laser precision, identifying important website visitor characteristics such as business names, geographic location, IP, user behavior, people and other quantitative data that speaks to qualitative business decision making.

Jason W. Taylor, President of CodeLaunch and Code Authority spoke over the weekend on CodeLaunch and Lead Liaison’s sponsorship:

“Lead Liaison is exactly the kind of product that our CodeLaunch startups can benefit from. We are thrilled they are supporting CodeLaunch and the startup ecosystem.”

This year’s CodeLaunch Pitch Day will happen August 21st, 2014 at the NTEC Conference Center in Frisco, Texas. Code Authority will determine finalists and grand prize winners. Applications were accepted through May 31, 2014.

For more information, please visit CodeLaunch or follow @CodeAuthority. More information will be available on Lead Liaison’s corporate website at http://www.leadliaison.com.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

About CodeLaunch:

CodeLaunch is an annual concept competition and pitch event for Embryonic Stage software technology startups produced by Code Authority Custom Software and a group of partners and sponsors interested in fostering entrepreneurism.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison to Offer Text Messaging Automation

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Automated text messaging via Twilio technology creates new possibilities for responsive marketing.

Allen, TX (PRWEB) June 03, 2014 – Lead Liaison, a sales and marketing automation solutions company, announces the inception of its text messaging feature technology via Twilio solutions. Current customers now have the power of texting technology available via Lead Liaison’s drag and drop interface, further positioning the company as the easiest to use solution in the industry.

Twilio is a flexible communications platform that allows users to text in bulk. Texts can be scheduled from within Lead Liaison to segmented lists with specific messaging specified by the end user, personalizing each text message using Lead Liaison tokens. This allows the sender to send marketing messaging based on a desired outcome such as further sales, re-engaging with the company or taking advantage of a specific offer.

The addition of text messaging strengthens Lead Liaison’s multi-channel marketing capability, giving users the ability to send targeted texts along with direct mail (postcards), email and promotional marketing items – deepening their offering around online and offline marketing. The service is intended to be flexible and to add value to current marketing automation properties.

Lead Liaison VP of Customer Success, Alan Page, spoke Monday on the benefits of utilizing text technology: “We’re excited to integrate another marketing channel for our customers. Text messages are like no other marketing method. Instead of traditional broadcast marketing facilities like email, text messaging is a form of narrowcast marketing. People check their cell phones 150 times per day on average. With 98% of all text messages being opened – you can bet our customers messages will get read. When used for very narrow, targeted marketing it’s highly effectively. The good news is that Lead Liaison enables companies to target their customers in a microscopic way, using demographics, social and behavioral information to pair down their audience.”

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Marketing Automation Upstart Lead Liaison to Partner with Direct Mail Manager

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New Partnership Yields More Powerful Direct Mail Marketing Options as Multi-Touch, Multi-Channel Marketing becomes More Important

Allen, TX – Lead Liaison to partner with Direct Mail Manager. Lead Liaison, a privately held provider of marketing automation solutions, is pleased to announce its latest partnership with Direct Mail Manager, a direct mail marketing and handling company. Lead Liaison provides small to mid-sized businesses with marketing automation capabilities with easy-to-use software, while Direct Mail Marketing creates intelligent promotional mail solutions for businesses.

Direct Mail Manager adds new functionality to Lead Liaison’s Revenue Generation Software® that allows customers to take their marketing efforts offline. With this enhancement, customers can use Lead Liaison to send direct mail pieces to targeted audiences in addition to email and text messages. Marketers can pinpoint a subset of their database based on demographics, behavioral and social characteristics for highly personalized and relevant multi-channel marketing.

This flexibility allows Lead Liaison to join industry giants as a true multi-channel marketing solution for B2C and B2B companies of all sizes and industries.

Regarding the recent partnership, Direct Mail Marketing CTO, Adam White  said, “By partnering with Lead Liaison, we enable businesses to automate and capture more customers with less work. Email has traditionally been the tool of choice for marketing automation. With the extremely targeted direct mail tools we offer being added to the marketing mix, we see customers getting ROI results that exceed email and traditional direct mail programs. In a world of electronic marketing, the tactile experience between company and customer with a postcard is difficult to ignore.”

VP of Customer Success, Alan Page, added, “We’re using this service ourselves – we created a QR code that goes out on postcards to qualified prospects that receive one of our personal demonstrations. The QR code takes the prospect back to one of our landing pages where we’re able to track online activity and alert sales when the prospect takes action. We’re combining direct mail with email and text messaging to showcase our multi-channel capability and give prospective clients a vision for what they can achieve. Our return on follow-ups from these postcards has been stellar thus far. We look forward to helping other companies achieve similar results and are already rolling this out with a home maintenance company. We’re in discussions with a handful of B2B companies that provide high-value solutions and recognize the importance of direct mail as another entry point to build stronger ties with customers and prospects.”

Lead Liaison’s direct mail services are currently in place and ready for subscribing customers to deploy. For more information, please visit the Direct Mail marketing section or see this blog post on direct mail with marketing automation. For an explainer video on an easy-to-use marketing automation platform check out the homepage.

About Postcard Services:

Since 2003 Postcard Services, a direct mailer and software development company, has been dedicated to creating tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies.  The company’s retail division serves over 72,000 customers nationwide via its websites:  www.postcardservices.com, www.directmailmanager.com, and www.realtypostcard.com.  The corporate division provides an array of automated private label and other solutions for franchises, contact/call centers, and businesses with repeat direct mail needs.

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automation.

Press inquiries: Amber Turrill, VP of Corporate Communications

Email: corporate@leadliaison.com

Phone: 888.895.3237

Lead Liaison

Introducing the Lead Liaison App Cloud

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Lead Liaison App Cloud

Allen, TX (PRWEB) March 10, 2014 – Imagine a marketplace that contains a host of marketing automation modules and apps that could be used to customize your marketing automation software. Need video marketing? It’s there! Want to download Lead Liaison Streamer, a desktop app for real-time website visitor tracking? No problem!

The new Lead Liaison App Cloud™ is an easy-to-use portal that allows access to 3rd party apps as well as Lead Liaison apps (features and functionality), both paid and free. If you’ve used Apple’s App Store, you’ll have no issue navigating the intuitive interface that includes application screenshots/videos and an area for users to leave reviews and feedback.

This innovation is one of many that sets Lead Liaison ahead of the rest when it comes to automated marketing. The Lead Liaison App Cloud™ proves the flexibility and the modularity of their platform. With the Lead Liaison App Cloud™, companies have the freedom to customize their own instance of Lead Liaison. Users can get right down to the business they’re concerned about immediately, and skip the stuff that can wait. It’s also a smooth experience since most applications are deeply integrated into Lead Liaison.

The Lead Liaison App Cloud™, to be released April 2014, makes Lead Liaison the most configurable marketing automation solution in the industry.

Applications included in the initial launch are:

  • Lead Liaison Streamer™
  • Lead Liaison Send & Track™
  • Social Append
  • Content Creation
  • Video Marketing
  • Media Tracking & Hosting

Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, video marketing, media hosting/tracking, social media engagement and ROI reporting into a single platform.

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For More Information:

Jamie Silzo
VP, Corporate Communications
jsilzo(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

New Flexible and Powerful Marketing Resource: The Social Append Feature

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Allen, TX (PRWEB) February 14, 2014 – Lead Liaison is proud to announce a new feature in the system that allows users to gather relevant information via social networking sites and ultimately reach a more targeted market directly. With the Social Append feature, Lead Liaison allows for a much greater opportunity for marketers to leverage data in the CRM: connecting social media. Lead Liaison’s new feature supports over 110 social networks, including Twitter, Facebook, LinkedIn, Google+, and Klout, to name a few.

This new feature allows marketers to add social media links to the prospects’ profile records in the system. Adding this information brings all the data associated with the social networks into Lead Liaison and allows marketers to set up an automation directed to a particular audience. For example Social Append will gather the number of Twitter followers, and then from there the marketer can choose to send a tweet out to any followers that have 50+ followers. This allows the marketer to have a much more segmented database and allows for greater lead closure and higher conversions. From Twitter alone, the Social Append feature can gather five new pieces of data to save to the database: number of followers, URL, username, biography, and ID. Data from the social networks associated with each profile allows for the marketer to filter criteria for the targeted group.

With the addition of the Social Append feature, the profile record of each prospect contains very detailed information, from the basics of their business title, location, and gender, to much more specific and targeted details such as other websites they are involved with, organizations they are part of, and Klout topics of interest. This feature also gives Lead Liaison access to all of the photos associated with this prospect’s social accounts. The data gathered from this new feature has endless possibilities for the driven marketer. Sales teams will also benefit by having a richer set of information on their prospects. They’ll have more intelligence and a deeper understanding of who they’re selling to.

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Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, video marketing, media hosting/tracking, social media engagement and ROI reporting into a single platform.

For More Information:

Allison Noblitt
VP, Corporate Communications
anoblitt(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Announces New Breakthrough in Content Management

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Allen, TX (PRWEB) January 23, 2014

Lead Liaison takes the lead in innovation once again. The marketing automation company announced today the launch of their new Automatic Publishing feature, which enables users to automatically publish content through the automated marketing platform. The new feature allows access to over 2,000 content developers, so marketers can request content and manage distribution with ease.

Recent studies show that companies using a marketing automation platform have a 53% higher conversion rate than non-users (Aberdeen Group). Also, the use of marketing automation technology is expected to grow 50% by 2015 (SiriusDecisions). That’s why Lead Liaison goes a step further, and integrates content creation with marketing automation, to reduce the marketer’s stress of having to create content in-house.

“The growth of automated marketing platforms is inevitable,” said Alva Cardona, VP of Corporate Communications for Lead Liaison. “And, because we know that the use of marketing automation platforms will increase, we decided to add content creation and automatic publishing features, which provides the marketer with more resources to nurture leads,” added.

Research shows that, when leads are nurtured, a 20% increase in sales is reported, compared to non-nurtured leads (DemandGen Report). With this new feature, users can create more than ten types of marketing content to nurture leads, such as tweets, Facebook posts, blog posts, press releases, articles, video scripts, and more, which can be requested to a team of writers, who work to satisfy your specific content needs. Also, feedback (and edits) can be provided as the content is being developed.

When requesting content through Lead Liaison’s automated marketing platform, users can designate specific topics, industries, keywords, and references. In addition, users can track progress of content requests using multiple filters as well. After content is ready, it can be published automatically using the Lead Liaison Social Post feature, pushed to the most popular Content Management Systems (CMS) on the web, such as WordPress, Joomla! and Drupal or it can be saved to your company’s cloud drive, such as Google Drive or DropBox.

It is a fact that 71% of marketers already use content marketing for lead generation, and it is expected that the marketing automation market will grow from $3.2 billion in 2010 to $4.8 billion in 2015 (International Data Corporation). That’s why ¼ of all B2B Fortune 500 companies are already using automared marketing platforms. Marketers will discover Lead Liaison’s Content Creation and Automatic Publishing feature will immensely help their content (and marketing) strategies.

To learn more about Lead Liaison’s innovative automatic publishing feature, request a 10-minute demo of this content creation solution.

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to businesses of all sizes and focuses on creating the broadest and most user-friendly Revenue Generation Software® platform. Our innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.

For more information:
Alva Cardona
VP, Corporate Communications
alvacar(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)
KEYWORD: Lead Liaison

Lead Liaison

Lead Liaison Leaps Competitors with Easiest to Use Marketing Automation Software

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Lead Liaison continues to make strides as the easiest to use marketing automation software in the industry. The company announced major enhancements to its user interface and user experience including more tightly integrated email marketing and surveys as well as blank slates that include explainer videos, tips, shortcuts and help.

According to the Marketing Automation Report by Holger Schulze, which surveyed close to 1,000 B2B marketers, 56% of marketers looked at cost of ownership and 50% considered ease of use/learning curve when asked what criteria they used to evaluate marketing automation platforms. Since ease of use plays an important factor in lowering total cost of ownership and reducing learning curves, Lead Liaison has stepped up its investment in this area to make the experience better and further separate themselves from competitors.

Other industry providers such as Marketo, HubSpot and Act-On have complicated interfaces and complex user experiences that lack continuity. Moreover, most marketing automation vendors refer customers to third parties for training and consulting with their platforms, resulting in higher total cost of ownership. Conversely, Lead Liaison’s user experience is amazingly consistent across key capabilities of marketing automation, including lead nurturing, lead scoring, lead grading, lead distribution and more – a unique advantage for customers. The company also prides itself on providing unlimited, complementary training to drive adoption whereas others charge for training.

One challenge marketing automation vendors have had is getting users to adopt more of the platform. The 80-20 rule is in play with marketing automation. Eighty percent of the people who have it use only 20% of its capability. Lead Liaison expects to turn the table on these numbers with a goal of getting all users using at least 80% of the platforms features.

We’re so excited about our new user experience. It’s going to make it much easier for our customers to tap into new features. The blank slates for each major category (nurturing, scoring, etc.) provide help videos, tips, shortcuts and more. Inline video support within our application is one-of-a-kind in the industry. We’re totally pumped to see a new level of engagement from these improvements as well as an influx of new prospects that realize the benefit of shorter learning curves and lower total cost of ownership.

Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly Revenue Generation Software™ platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.