ALLEN, TX – Lead Liaison is known for their easy-to-use marketing automation software. What sets them apart is their exceptional level of support. Now, they’ve gone above and beyond to offer a helping hand to anybody who is currently using or planning to use a marketing automation system.

A Recipe for Implementing Marketing Automation

A common misconception with marketing automation tools is the idea that it’s a quick-fix to your marketing struggles. The truth of the matter is that it takes time, attention, and a great deal of effort to get your automations set up in a way that is effective for your sales and marketing teams. The more you put into it, the more you will get out of it. But it’s not always easy to figure out where to start, and where to take it. Lead Liaison’s Marketing Automation Playbook gives people ideas on how to use marketing automation to help themselves be more efficient.

The Playbook walks through the steps of getting data ready, presents best practices, and provides ideas on how to make the most of a company’s marketing automation software license by increasing traffic to websites, communicating better with audiences and more.

“It’s an invaluable tool,” says Lead Liaison’s Director of Marketing, Jennifer Worsham. “Marketing automation isn’t something you can just flip on with a switch. It’s a strategy. You have to figure out what specifically you can automate or make more efficient. That’s where the Playbook comes in.”

Not Just Ideas

Not only does the Lead Liaison Marketing Automation Playbook walk through practical applications. It dives in deep to address common issues like measuring marketing return on investment, also known as ROI. Here’s a snippet from Lead Liaison’s Marketing Automation Playbook:

“A good marketing automation system will help you attribute a cost to each campaign and assign each of your marketing assets (emails, webinar, imported contacts from the event) to the marketing campaign. When the marketing automation system is connected to your CRM, it will use the contacts associated with closed-won deals, identify their campaign, and use the revenue from the deal to attribute it to your campaign. Precise ROI analysis helps marketers justify their campaigns and prove their worth. Without this type of analysis, you’re flying by the seat of your pants.”

What’s even more helpful is that Lead Liaison provides their clients with an updated version of this Playbook, laying out how to do all of these things within its software in great detail. Marketing automation is a powerful tool, and thankfully Lead Liaison doesn’t leave users in the dark. They believe that is not the way to truly be a helpful tool for their clients.

Eager to see what the fuss is all about? Visit Lead Liaison’s Resource Page to download the Marketing Automation Playbook, as well as many other valuable resources.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).