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Lead Liaison Press Release
Lead Liaison

Lead Liaison Launches Program to Help Startups

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Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies.

“We have a special place in our hearts for startups,” says Alan Page, VP of Customer Success at Lead Liaison. “Not that long ago we were in the same position, and we remember how challenging it could be at times. As a startup, you tend to take an ostrich-like approach to business. Most companies have their head in their sand, obsessing over technicalities and product development. Sales and marketing tends to be the last thing on their mind. Sales and marketing is also not a natural skill for most technical founders. Our platform alleviates pressure on startups and gives them a foundation, as well as a head start, to focus on sales and marketing. Over the years, we have successfully built first-class solutions that accelerate sales and marketing initiatives and we’ve grown our business rapidly by using our own software. Now’s the time for us to ‘give back’ to those in a similar position.”

Startups often struggle with taking their businesses to the next level of growth. Lead Liaison designed their Startups Program for companies that need a helping hand as it relates to customer growth and retention. The program includes an array of sales and marketing solutions coupled with free education and world-class support.

What’s more, Lead Liaison’s discounts are far deeper than comparable programs. An investment in Lead Liaison’s Startup Program is 86% less than big-name competitors such as HubSpot. Discounts are valid through 2nd and 3rd year as well, which is 50% longer than competing plans like HubSpot.

Solutions in this program include a marketing automation platform, a CRM, website visitor tracking, event lead management, sales enablement, and more. Lead Liaison’s goal is to become a startup’s system of record for all marketing and sales initiatives.

“There is a uniquely low discount on all of their software, which we found extremely appealing…” says Ryan Cochrane, Head of Commercial Operations at Good-Loop, a startup delivering impactful, purpose-driven digital advertising.

Good-Loop achieves this through offering viewers a free charity donation in exchange for watching an advertisement. This moment of shared good between the brand and the viewer combines with the ad to create a powerful halo effect, leading to improved brand perception, recall and engagement.

“We aren’t limited to specific solutions offered by Lead Liaison under their Startup Program, it covers their entire suite of sales and marketing software. We have looked, and we haven’t found a program like this from any other provider. It’s affordable for startups of all sizes, as it’s a small investment with a monumental return. We’re using their software to identify people and businesses that are visiting Good-Loop’s website and for striking up more conversations with non-profits and brands looking to advertise in specific channels.”

Lead Liaison developed their software from client feedback and from the needs of their own startup challenges. The company was founded in 2014 and has continued to be privately funded throughout the lifetime of its existence. Rather than acquiring software and bolting it into their solutions, Lead Liaison has built everything from the ground up – giving startups one ideal platform to build and scale their sales and marketing operations.

You can learn more about Lead Liaison for Startups by clicking here. To become a Startup Partner (VCs, Incubators, Accelerators, or University Programs), click here. And to refer a partner, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Lead Liaison Opens It’s Doors to Partners

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Lead LiaisonAllen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking, marketing automation, tools for engaging website visitors with dynamic website content, and more.

The intent is to offer added insight and expertise into an industry dominated by publicly-owned conglomerates. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. This thirst for partnership is now reaching outside of their own client-base and into the marketplace. Jennifer Worsham, Director of Marketing at Lead Liaison, explains, “We believe that ‘two brains are better than one.’ While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better. Instead of competing with these companies, we want to partner with them in order to reach a common goal: to give our shared customers every opportunity for success.”

Partnerships are important for Lead Liaison, their partners, and their shared customers because these mutually beneficial relationships help better serve the marketplace. Lead Liaison hopes to use these partnerships as a way to help strengthen areas in which partners may be weak, and vice versa. They will be able to do this by first identifying clients’ pain points. If those pain points are outside of the realm of the software’s functionality, Lead Liaison can help clients close the loop by bringing in a partner’s powerful solution or service.

Up until this point, the marketing automation company has been more than a little selective with the partnerships they have pursued. While there will still be a great deal of vetting, opportunity has now been given to the masses and is expected to make a big impact on the industry as a whole. “Our customers are at the forefront of our minds. We only want to focus on partnerships that would benefit them,” says Worsham.

Partnership opportunities include, but are not limited to, resellers, referrals, and integrations. Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Growth Engineer at Lob, Shrav Mehta,  comments on his excitement to partner with Lead Liaison this past fall, “Lead Liaison and Lob share [a common] goal, which is why we were excited to partner with them on this project.”

In addition to their partnerships, both past and future, Lead Liaison also integrates with over 400 third party applications. They boast a wealth of native integrations, as well as a full-featured API and Zap that offers additional ways to connect the system’s capabilities to other applications or create personalized integrations.

Interested in partnering with Lead Liaison? Visit Lead Liaison’s Partner Page for more information.

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

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