Tag Archive for: Marketing Campaigns

Lead Liaison

Tools of the Trade: Trello

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In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be. In this series, we will talk about some of the tools that we use to be more effective in our day. In today’s post, we’ll talk about Trello.

Trello

What is Trello?

Trello is a web-based project management application that is accessible from your desktop, tablet, or smartphone. The way Trello organizes tasks and projects is based off of the Kanban System, which was developed by an industrial engineer at Toyota as a system to keep production levels high and maintain flexibility.

It’s incredibly easy to use, and best of all – it’s FREE. It’s fantastic for managing everything from large projects to small tasks, work projects to family chores. Trello cards are similar to sticky notes, in that you can arrange them (and rearrange them) however you wish. It’s a great way to see the big picture, while still being able to dive into the details with a single click.

Features

Projects are represented by boards, which contain lists, which contain cards. Users and boards can be grouped into organizations, and cards can be assigned to individual users. Cards also can contain comments, attachments, votes, due dates, and checklists (which I find the most helpful). It updates in real time, so that everyone stays on the same page. It’s available on your mobile device (even offline), so you can keep track of tasks on-the-go.

It’s also super easy to customize your experience with backgrounds and color codes.

How Do We Use It?

Here at Lead Liaison, we use Trello all the time. Most of us have it pinned in our browser and check it many times a day. Our marketing team, for example, uses Trello to manage marketing campaigns. We host a shared Marketing Board, which is shared with everyone on the team. It contains several lists: Urgent, In Progress, Back Burner, Future Campaigns, and Wish List. Our lists contain each marketing campaign on separate cards. Within those cards, we keep track of the checklist needed to complete each campaign, comments from the team, reminders, and more.

Trello can also be used for personal use, helping you organize things like Vacations or Chores. I’ve even heard of people using it to plan their wedding! The options are endless.

Cost

What’s extra-special about Trello is the fact that almost everything you would need is in their free version; unlimited boards, lists, cards, members, checklists, and attachments. Their Business Class gives you access to powerful integrations with Evernote, Salesforce, Google Drive, and more. Their Enterprise level pricing offers added security and support. Learn more about Trello’s pricing here.

Lead Liaison

How to Get Positive Reviews for Your Business

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Reviews

Most companies (if not all) have one very similar quest: get positive reviews.

Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision.

Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. They certainly don’t help you get new customers.

Don’t be discouraged, though. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

Don’t Be Afraid to Ask

You know you need to use a call to action (CTA) to get people to buy products. You also need to use CTAs to get people to leave reviews. After you complete a positive transaction, ask people to leave a review. If they are happy with you, they will want to show it by doing what you ask. Point them in the right direction, and they’ll do the rest.

Make the Process Easy

People will climb a mountain to write a bad review. However, people don’t want to go out of their way to write a positive review. You have to make it very easy for them, or they won’t do it. Send them an email that directs them to the online review site or include buttons on your site. The easier it is, the more positive reviews you will receive.

Give People an Incentive to Leave a Review

You’ll also get more positive reviews by giving people an incentive to leave a review. You have to be careful with this, though. You cannot buy reviews, and you cannot give an incentive to leave a positive review. You can only give an incentive to leave a review. The incentive has to be the same across the board, regardless of if the review is positive or negative.

You can enter all of the reviews in a drawing and give the winner a prize. Hold the drawing each month. That is a great way to get people to leave reviews. You’ll find that your negative reviews will stay the same because people don’t need incentives to leave bad reviews. However, your positive reviews will go up dramatically.

Good reviews can make a huge difference for your business. Use these tips so you can bring more people into your business. As your positive reviews go up, the number of customers you serve will go up, as well.

If you’re looking for ways to increase the quality of your outreach, try using a marketing automation tool that can help you with your marketing and sales goals. People won’t think twice about giving you a positive review!

Request a Demo!
Lead Liaison

10 Answers to Why Your Marketing Campaigns Aren’t Effective

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10 Answers to Why Your Marketing Campaigns Aren't EffectiveToday’s B2B companies compete at hyper-speed for market attention. Many struggle with creating and maintaining effective automated marketing campaigns. Here are 10 reasons you may among those who are struggling:

  1. Not creating the right messaging. Automated marketing platforms, though effective in many ways, cannot produce content by themselves (although we have a great way to integrate content into campaigns!) so messaging must still be created in-house or contracted out. Make sure to distribute segmented messaging and be sure to conduct A/B testing as frequently as possible.
  2. Message delivery is scheduled too frequently/too infrequently. Hey, you don’t want to bug them but you don’t want to lose them. Finding the “sweet spot” for message delivery is key to hitting your metrics.
  3. Not segmenting your database effectively. Database segmentation doesn’t mean grouping contacts by industry alone. Examine buyer traits, preferences, and behaviors for grouping opportunities outside the norm.
  4. Nonexistent/inappropriate attribution to revenue. Once leads have been moved through the marketing funnel, which ones produce revenue? What messaging or marketing assets were influential in converting? Many companies still lack the ability or determination to uncover conversion attributes but knowing what drove a sale is key to practicing effective marketing automation.
  5. Promotionless content. You’re investing in content to generate sales, right? Deploy content that has a call to action or offer attached to it. Don’t be afraid to inject an “ask” in a blog post* but don’t overdo it. Keep your CTAs to a minimum and make the content persuasive.
  6. Not getting personal enough with your markets. Providing effective content is more than simply distributing helpful content, it’s knowing who your customers are. Take the time to research closely each market segment. Connect marketing and sales to create a customer persona.
  7. Don’t just blog. While blogging remains a key component to building trust and getting found by search engines, content marketing extends to video, case studies, webinars, and more.
  8. Blend channels effectively. If you’ve got social, Web, search, email, deploy them in a cohesive way. Integrate messaging through multiple channels so, when prospects find you, they can connect in multiple ways easily.
  9.  Be consistent. B2B buyers expect consistency from their vendors. This is true when it comes to content delivery. If buyers have signed up for a newsletter or email updates, make sure to deliver them using a rigid schedule.
  10. Know your SEO. Search engine algorithms change frequently. Tactics that have worked historically are becoming less relevant. Stay on top of the latest updates and adapt your search marketing practices to match how SERPs are now calculated.

*For a look at a highly effective MA platform, schedule a demo!

Lead Liaison

Marketing Campaign Messaging

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Marketing Campaign MessagingMarketing campaign messaging is important, but it’s more important to think about who you’re messaging to. When building a campaign, it doesn’t make sense to make a one-size fits all message. Sales and marketing people need to tailor messaging around the recipient. Similar to giving a presentation, before you present you’ve got to know your audience. You must know who you’re presenting to. Are they engineers or marketers, technical or business savvy? If you don’t know the exact title or role of your recipients then try categorizing them into organization levels. We suggest using three levels; C-level, Director/VP-level and everyone else (rank and file). Here are some tips on how to focus your marketing campaign messaging around these organizational levels:

C-level

Focus campaign messaging on outcome and results.

Director and VP-level

Focus campaign messaging on process and improvement results.

Rank and File

Focus campaign messaging on features and benefits.

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