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Lead Liaison

Marketing Guru Covers: Social Posting and Targeting

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Social Media TargetingIt’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. You need to adopt a unique strategy for each network. Some networks cater to B2B or B2C markets, and some focus on specific age groups. Understand the various demographics so you can get more out of social networking.

Facebook

Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. In fact, this is the top social network for B2C marketing since consumers spend most of their online social time on the site. That makes Facebook an excellent place for businesses to connect with their consumers, especially since everyone uses the site. It’s popular with people of both genders and all ages.

Still, B2B companies use the site to show off their human sides. If you run a B2B business, don’t be afraid to use the network. You just don’t need to post every day, like B2C businesses do. Post once a week instead.

Twitter

Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. The site is popular with college-educated people under 50, so this is a good option for people who are trying to reach a specific target market. Use this social network to educate people and to provide interesting and compelling news. It’s also a great place to make connections with other folks in your industry.

Google+

Google+ is one of the most interesting social networks out there. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. When companies sign up for Google Places and people sign up for Gmail accounts, they create Google+ pages. This has created a huge opportunity for marketers to reach their targets.

As of right now, 59 percent of Google+ users are men, and around a third of them are between the ages of 25 and 34. However, if businesses start to use the tool that is in front of them, there is no telling what will happen with this social network.

LinkedIn

LinkedIn is the B2B marketer’s haven. The network is full of professionals, and you can use it to target them and get immediate results. This is the only social network where the majority of the users are 30-64. Educational content works well on this network. Use your advertising space to teach others about your industry.

Social networks provide B2B and B2C marketers with countless opportunities. Don’t put all of your marketing efforts into a single network. Branch out so you can reap multiple rewards.

See how Lead Liaison’s software helps you manage and track your social media efforts here.

 

Lead Liaison

The Marketing Guru Covers: What are the benefits of social media marketing?

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social media marketing

Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing?

Become Recognizable & Relatable

Social media marketing allows you to increase your online presence. By increasing your brand recognition, you also gain more loyal customers. If they see your name over and over again, you become a part of their lives. You become more familiar to them. You also become more humanized.

What’s even more valuable, is that each customer interaction is an opportunity to show your level of customer service. It’s a public, 1:1 interaction that other people can see, and “like” (or dislike, so beware!). In an article posted by B2C about social media marketing, they reference a statistic originally reported by Forbes: 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people. And we all know that the most solid form of referrals is word-of-mouth.

Convert more leads/prospects by increasing inbound traffic

Inbound marketing is the best way to build up your list of prospects and convert leads. Every time you post something, you open yourself up to opportunities for prospects to click your link, interact with your website, and perhaps even fill out a form or put in their email address. Every post is a new opportunity for someone to be guided back to your website. With tools like Lead Liaison’s Marketing Automation platform, you can post to multiple social media accounts with the push of one button.

Save money

Compared to other marketing channels, social media posting is relatively inexpensive and time efficient. It’s trackable and measurable content, which adds to it’s value. It can be free, or you also have the option of using paid social media to give your content a significant boost. MCG Consulting Group lays it out like this, “boosting or sponsoring posts on a page with, let’s say, 20.000 likes, the average paid reach can be close to 40% (about 8,000 people) vs. the 2% organic reach, with an investment of $5 per post.  Even if you decide to boost every single post, posting on a frequency of 16 to 20 times per month with an average of likes of 500 to 800 per post, the reach could go up to 5,000,000 people who could have seen your posts during that specific period, with an investment equal or below $150.”

Learn more about our integration with social media!

 

Lead Liaison

The Marketing Guru Covers: When to Post to Social Media

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Social MediaIf you want to be a social media mastermind, the first thing you have to master is when to post to social media. Otherwise, you won’t get the engagement that you need to succeed. Fortunately, you just need to follow some posting tips, and people will not only see your posts but also engage with them.

When to Post on Facebook

People tend to engage with Facebook when they don’t want to be at work. While people never really want to be at work, this feeling hits its peak on Thursday and Friday afternoons. With that in mind, save your best Facebook content for the end of the week.

You’ll get the most shares when you post to Facebook around 1 p.m. on Thursdays and Fridays. If you’re just looking for clicks, post content at 3 p.m. on Thursdays and Fridays.

Best Time to Post on Instagram

If you want to be successful on Instagram, you need to have your pictures ready to post at 2 a.m. and 5 p.m. The reason is very simple. These two time slots have lots of engaged users, but people don’t tend to post a lot of pictures. Because of that, if you a post picture at this time, there is a very good chance that your content will get noticed.

When to Post on Twitter

Twitter is typically used like an RSS feed, which means that people turn to it during commutes and downtimes. They also use it when there is a lull in the workday, such as the slow period after lunch.

You can take advantage of this by tweeting from 6 a.m. until 8 a.m. to reach the commuters, and then from 1 p.m. to 3 p.m. to take advantage of the slow period after lunch. Then, send out some tweets around 5 p.m. to reach people on their way home from work.

The Right Time to Post on LinkedIn

If you want to reach professionals, you need to do it on their schedule. Since LinkedIn is a professional network, you want to get people right when they’re leaving work. People are most likely to check in with LinkedIn as soon as they’re off the clock, so post right when the workday is over and wrap your posts up around 6 p.m.

Once you start posting on social networks at the right time, you’ll see your engagement rates jump through the roof. Make the process even easier by using marketing automation tools. That way, you won’t have to sit by your computer and hit “Send” each time the clock hits the right time.

Learn more!