Tag Archive for: handwritten letter

Lead Liaison

The Importance of Sending a Professional Thank You

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Thank You

Everyone likes to be thanked, even those who you only know on a professional basis. Thanking someone is a way to show appreciation. When you send a thank you, people know that you appreciate the time, effort, and energy they put into something. Of course, it can be difficult to know who to thank and how to thank them. Once you understand the protocol, you will be able to show your appreciation to all of the right people. That will help you form valuable professional relationships throughout your career.

People to Thank

As a professorial, there are countless people that you need to thank. Thank your clients to show them that you appreciate their business. There are other companies they can choose, and you appreciate the fact that they chose yours. That is a huge reason to thank them.

You also need to thank prospective clients for taking the time to learn about your business. Doing this will help you move some of those prospective clients down the purchase funnel.

Next, you need to thank your employees. Without them, you wouldn’t be able to run your business. Let them know they are appreciated so they will continue to do a great job for you.

Finally, thank your partners. These are the people who provide you with ideas and partner up with you to help you create the best service. Let them know that you notice and appreciate their effort by sending them a thank you.

Examples of Professional Ways to Say Thank You

There are many professional ways to say thank you. First, consider using handwritten notes. This adds a personal touch when you say thank you. Then, include a thank you gift with the note. A box of warm cookies is a simple way to say thank you, but it works best when you see people in person. Fruit baskets and boxes of candy are always welcomed, and you can send them in the mail. You can also provide people with gift cards to restaurants or tickets to local sporting events. You can even send a nice bouquet of flowers, or keep it simple with an item that your company manufactures.

When you were young, your parents taught you the importance of saying thank you. You likely thank your family and friends. Now, it’s time to thank your work associates as well. Follow these tips and you will build professional relationships that will help you take your business to the next level.

Interested in sending a handwritten letter through our marketing automation tool? Click here for more information on our handwritten letters!

Lead Liaison

Finding Solutions with Marketing Automation

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Have you got some marketing or sales problems? It’s time to find solutions with marketing automation. Most marketers end up only using marketing automation as a glorified email system, when there is so much more they could be doing! There are many underutilized features. Instead of looking at your marketing automation company as a bunch of really cool features, try to focus more on the solutions that they bring.

Problem: Our company just lost our best sales person. Now we’ve got to start from scratch with someone else. We don’t have the time or resources to slow down right now!

Solution: Marketing automation will help your company build a process around different phases of your business. For example, discovery meetings, post-demos, new customers, anniversaries, these are all important events in a prospect’s lifecycle that you could systemize for your company. Marketing automation is the right tool to help you implement a process around each of these events. When sales and marketers use these resources, they spend less time doing it manually and communicate your company’s messaging more accurately and consistently. When there’s a process in place, it makes it easier to insert or replace new employees and help them get up to speed; thereby lowering the cost of employee turnover.

Problem: I’ve overused the method of email communication. I need more ways to communicate with my prospects.

Solution: Companies that follow up their initial contact using different methods, in a persistent manner, get people thinking about them more and more. They wonder why this company is spending so much time trying to contact them. Research shows it takes anywhere from 5 to 7 touches in B2B sales before you can get someone’s attention. All five touches shouldn’t use the same communication channels though, they should be different, hitting the prospect from different angles. It could be a postcard, a text message, or even a handwritten letter! Find a marketing automation company that offers multiple channels of communication. Lead Liaison has the most channels of communication on the market.

Problem: I need to shorten my sales cycle.

Solution: It’s a known fact that nurturing leads shortens sales cycles by 23% and increases deal size by 47%. What salesperson wouldn’t want to close bigger deals, faster? Lead nurturing is a subtle way to build stronger relationships with people. The way to communicate is through education, and not blowing up the person’s cell phone or inbox with constant messages asking them if they’re ready to buy. You also want to make your communication personal, with your communication coming from the salesperson (lead owner). This is the entire concept around inbound marketing. Educate people, and when they’re ready to buy they’ll contact you. Nurturing workflows are typically setup by a marketer and used, and reused, over and over by the sales team. Nurturing is a 1:1 strategy, not a one-to-many strategy, and can be applied to prospects, customers, or partners. Check out the “Help Sales” portion of our Marketing Automation Playbook for some ways in which nurturing workflows could be used.

Download the Playbook!