Tag Archive for: Customer Engagement

Lead Liaison

Lead Liaison Unveils New Enterprise Marketing Automation

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Enterprise Marketing Automation that’s Cost Effective

Allen, TX (PRWEB) June 29, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, unveils new enterprise marketing automation. A key highlight of the release is advanced user Security Profiles, something required by today’s multi-million dollar companies.

Security Profiles allow customers to build tailored user profiles for admins, sales, marketing and any other roles across the organization. Access to key features can be restricted and hidden from the user interface to remove superfluous features based on roles. Security Profiles also work with Lead Liaison’s Teams feature. Teams can be assigned to a Security Profile to easily manage usage rights for specific groups.

With the introduction of the new enterprise marketing automation platform, Lead Liaison maintains the superior ease of use that it’s known for. The majority of its features are drag and drop, such as the landing page designer, web form builder and email designer. Another easy to use, enterprise level feature, called Lead Liaison SiteEngage™, was just released last week. SiteEngage™, helps businesses convert and engage more website traffic by personalizing all types of content, including “engagement windows” (sometimes referred to as pop ups) for website visitors.

Over the past 12 months, more large enterprises have been migrating to Lead Liaison, including a $500M oil and gas company, a $150M large telephony provider, and a multi-million dollar non-profit. The new user Security Profiles position the company’s software as a scalable solution fit for large enterprises looking to acquire enterprise marketing automation software with the highest value per dollar in the industry.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Lead Liaison Unveils Amazing Content Personalization Solution to Increase Website Visitor Engagement

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Increase Website Visitor Engagement and Conversions by up to 200%

Allen, TX (PRWEB) June 22, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced limited availability of an exciting new solution for content personalization. The product, called Lead Liaison SiteEngage™, allows companies to configure data-driven website content (popups or embedded content) personalized to website visitors to help increase engagement.

Lead Liaison found that most companies do a poor job of converting website visitors. Companies pump lots of money into retargeting, pay-per-click advertising, SEO, salespeople and digital marketing – they all share a common purpose, to drive people to the company’s website. However, companies forget to close the loop and take the necessary steps to convert visitors by giving them something valuable in exchange for their contact information, such as email and name, once they’re on their site. Unfortunately, 98% of a company’s website traffic goes unnoticed. Lead Liaison expects to seriously tip the scale with Lead Liaison SiteEngage™.

The new product is deeply integrated with Lead Liaison’s Lead Management Automation (LMA) solution, which delivers award-winning marketing automation capabilities. Combined with Send & Track for Outlook™/Google Chrome™, and ProspectVision™ , for website visitor tracking, Lead Liaison’s suite of marketing automation tools, called Revenue Generation Software®, for the mid-market rivals competing solutions. Companies are able to better attract, convert and close business using Lead Liaison – with conversion and closure being the key focus for content personalization.

Lead Liaison’s content personalization solutions are easy to setup. Customers choose from different styles of “engagement windows”, such as a canvas, modal, footer, ribbon, or slider. They choose from over nine pre-created themes that can easily be customized using a drag and drop designer. After creating visually appealing content, customers set up rules on when to show the content. Content is delivered based on a wide range of data, for deep personalization. Using any combination of demographics, social, or behavioral information companies can display their dynamic content to convert more visitors and accelerate sales with relevant offers.

This level of ease of use and personalization is unparalleled in the industry, establishing Lead Liaison as a true innovator in the market. As other marketing automation providers follow suite with larger companies, Lead Liaison continues to think outside the box, distancing themselves from competitors, offering unique, highly valuable solutions that help companies accelerate revenue, faster.

Alan Page, VP of Customer Success at Lead Liaison says:

“We’re thrilled to bring content personalization to the market! This was really the missing piece in our product portfolio. There are multiple use cases for our new product. Companies can use the solution to increase the size of their newsletter database, display offers for valuable content (such as whitepapers), run promotions for first time visitors, all in an effort to increase conversions and drive sales. The days of showing the same content to every visitor is long gone. You’ve got to personalize communication, and give people relevant content at the right time – something Lead Liaison does extremely well. Our tracking engine is bar none in the industry, building a rich profile of online and offline engagement on prospects. Now that we can use that information to personalize content – the likelihood of driving more sales and converting more visitors has skyrocketed.”

Lead Liaison SiteEngage™ is available to qualified prospects and existing customers as of the time of this release. General availability is planned for mid-June 2015.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Using Marketing Automation to Enhance Customer Engagement

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Using Marketing Automation to Enhance Customer EngagementI was reading an article on Unlocking the Power of Retail Marketing Automation to gather new ideas for enhancing the techniques used at Lead Liaison and I was particularly impressed by how they approached the importance of customer engagement. In today’s competitive world-wide markets customer engagement is the key to conversion and marketing automation makes it significantly easier.

It also made me realize just how intertwined marketing automation really is to customer engagement. Marketing automation doesn’t just nurture leads, but it taps into their buying process and allows you to connect with them on a more personal level. It has the ability to build real and lasting relationship with potential leads prior to them making a purchase. In summary, it’s a good idea to start using marketing automation to enhance customer engagement.

Website Visitor Tracking

Marketing automation begins with website visitor tracking. Every lead that is captured on your website is monitored as they move from page to page. It also records any demographic information that is volunteered through online registries and feedback forms. Their online activity and characteristics are used to create a comprehensive lead profile.

Marketing automation strategists compare the information received during website visitor tracking with the behavior and attributes of existing customers to identify trends and determine their purchasing potential. This ranking and qualification process gives marketers a better understanding of a lead’s pre-purchasing behavior, which will improve their chances of creating a real connection. This will also make it easier to identify triggers and customize nurturing content.

Customized Lead Nurturing

Leads that are not ready to make a decision are given further nurturing using informative and relevant email and newsletter campaigns. A customized nurturing approach that is based on their personal profile and interests will strengthen the emotional connection between the content and the customer. Customized lead nurturing content is one of the most effective ways to inspire greater customer engagement.

Most marketing automation professionals will first segment leads into groups before they create the customized content. Marketing automation software captures an abundance of leads and it is too difficult to cater a unique approach to every single lead in your database. Lead segmenting will group together similar leads, so content can be directed at segments of leads who share the same needs.

Faster Response to Customer Concerns

Marketing automation immediately notifies your sales and marketing teams whenever there is a question or concern from a potential customer. Customers will sincerely appreciate the fast response and personal attention they receive. Your sales team will also be sent a notice the moment a lead shows any signs of conversion. Responding to customer’s issues as they occur or when they are ready to make a purchase will significantly increase customer engagement and sales.

Today’s savvy consumers have high expectations from online businesses and they expect to be engaged. Fortunately, marketing automation uses website visitor tracking, customized lead nurturing, and faster response times to develop greater customer relations from the initial interaction to final sales transaction.