Tag Archive for: Consumer Engagement

Lead Liaison

How to Create a NFC Scavenger Hunt at your Next Event

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How to Create a NFC Scavenger Hunt at your Next Event

 

Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Scavenger hunts are a perfect way to not only drive engagement, but deliver ancillary benefits along with it. Other benefits include the opportunity to influence human behavior, introduce competition, induce excitement, create revenue streams, and appear leading edge in the ever-evolving events industry. 

Traditional QR Code Powered Scavenger Hunts

Scavenger hunts, also known as treasure hunts, have traditionally been run with branded QR codes printed on marketing signage. QR codes are easy to create, printable, and scannable by any modern cell phone with a camera. However, QR codes have their disadvantages. 

Should the URL inside the QR code change for any reason then the QR code needs to be generated again – which usually means the signage has to be reprinted. This reminds me of an event our company, Lead liaison, ran in Houston, TX about a month ago with a Fortune 500 industrial supplier. The supplier used our QR codes for their scavenger hunt and reported astounding success; although, they found themselves running down the streets of downtown Houston to visit a print shop, pick up the signage, then return to the venue. That process can be costly, time consuming, and error prone. 

Also, be on the lookout for poor print quality! Another event we ran recently with a leader in the global exhibition industry used Lead liaison’s scavenger hunt solution with QR codes, what we refer to as Waypoints, printed on corrugated cardboard. The printer smudged the QR codes, resulting in a somewhat blurry image. Some phones had a hard time scanning the QR code. Since I’m an Apple guy, I would love to blame this on Android – but I’ll take the high ground here and say that any low end camera would struggle scanning blurry QR codes.

Size really does matter. QR codes should be printed at least 4” to 6” in height and length. Some organizers may not understand these requirements or take them subjectively and print tiny-sized QR codes that are hard to see and scan. 

Introducing NFC Scavenger Hunts

NFC, also known as Near Field Communication, is what you likely use every day when you pay at a terminal using your cell phone (via Apple Pay or Google Wallet). If you haven’t done it – try it, it’s a game changer and you can ditch your wallet/purse! Using inspiration from everyday payment systems, Lead liaison has pioneered the use of NFC scavenger hunts. 

Benefits of NFC Powered Scavenger Hunts

How can we get ahead of these issues and provide a better experience? NFC! Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023. The NFC system uses marketing signage with smart NFC tags that are programmed with their respective Waypoints. The primary benefits of NFC scavenger hunts are as follows:

  1. Signage can be printed way ahead of time, saving precious time and usually costing less.
  2. NFC tags can be programmed and re-programmed an “unlimited” number of times, making mistakes okay and easy to correct.
  3. Most everyone can use it as NFC-enabled smartphones are prolific. About 85% of all smartphones have built in NFC capability thanks to the rise of services like Apple Pay and Google Pay.

Here’s a comparison between QR and NFC scavenger hunts

 QR Scavenger HuntNFC Scavenger Hunt
CostsHigher as unique signage has to be printed every time and time taken to printLower as signage can be used repeatedly with less administration
PerceptionStandard/expectedHigh tech, appears innovative
ChangeabilityHard, reprint the signageEasy, keep signage and reprogram with a cell phone
Ease of use for attendeesHigh, all smartphones with a camera can scanHigh, approximately 9 out of 10 cell phones can use it. Consider QR code as a backup.
Integration with attendee apps or standaloneIdentical to NFCIdentical to QR
AccuracyHigh, sometimes have to fiddle with camera zoom and distanceVery high, easy to tap if you get within ~ 3” of signage
Adaptability with scavenger huntModerate, hard for people and other assets to wear QR codes Very high, can also couple signage with NFC bracelets, buttons, and other stickers
BrandableYes, QR codes can be branded with sponsor/exhibitor logos along with signageNo, only the signage
SizingShould be sized just right at 4” to 6” in length/heightSize doesn’t matter, scan zones will all be the same

Lead liaison’s NFC Scavenger Hunts

We’ve been deploying scavenger hunts with a multitude of organizers for many years. Through these experiences we’ve gained a better understanding of what all stakeholders need, it’s important to consider all of them. Organizers, attendees, exhibitors, and sponsors all have a stake in the experience. Below is a list of how NFC powered scavenger hunts benefits all parties:

Attendees get:

  • Progress reports so they can see how they are doing on their journey, what stops remain, what they’ve accomplished, etc. 
  • Instructions that deliver more information about your NFC scavenger hunt.
  • Individual leaderboards
  • Team leaderboards
  • Rewards

Organizers get:

  • NFC powered Waypoints that can be programmed and re-programmed easily.
  • Configurable Waypoints that deliver points immediately or load unique experiences such as digital activations attendees can play to earn even more points.
  • Brandable Waypoints to enable organizers to create sponsorship revenue.
  • Flexible business models to enable organizers to truly monetize their NFC scavenger hunt program and turn this experience into a profit center.
  • Engagement Zones that provide a framework to fully embed an NFC scavenger hunt into any of our partner’s attendee apps such as Swapcard, Cadmium, SpotMe, Grip, and more.
  • Configurable points per stop / Waypoint to create competition.
  • Brandable individual and team leaderboards that build comradery and create revenue streams from sponsors.
  • Reward system to incentivize attendees to earn more points to cash in.
  • Configurable tokens to help organizers create more revenue streams (think sponsor driven tokens) wherein tokens can be redeemed for reward points and ultimately prizes.

Exhibitors/Sponsors get:

  • Sponsorship opportunities to increase brand visibility
  • Additional traffic to their booth
  • Opportunities for increased engagement
  • Brand experiences

…and much more. 

Organizers have a chice between QR or NFC scavenger hunts from Lead liaison. When designing your next scavenger hunt consider using NFC powered scavenger hunts coupled with an engagement platform such as Lead liaison. To learn more about Lead liaison’s new and innovative NFC scavenger hunts contact your local Lead liaison representative. 

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison

6 Benefits of Using QR Codes

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6 Benefits of Using QR Codes

QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. Just like NFC and RFID, tracking items was what QR codes were primarily used for. But, all of that has changed as QR codes were simply just ahead of their time.

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. Unlike static QR codes with fixed and unchangeable information, dynamic QR codes can be continually updated with new content, without issuing a new image. 

What Are QR Codes?

A QR code (short for “quick response” code) is a two-dimensional, matrix barcode that contains a matrix of dots. It can be scanned using a QR scanner or a smartphone with a built-in camera. Once scanned, software on the device converts the dots within the code into numbers or a string of characters. For example, scanning a QR code with your phone might open a URL in your phone’s web browser.

QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. 

Here are some noticeable benefits of using QR codes: 

1: Huge variety of linkable resources

QR Codes can be linked to a wide variety of information. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. QR codes can be used for various different purposes, so it is important to know your goal before incorporating a QR code into your campaign.

Ask yourself, what the purpose is. Is it to build an email list? Is it to get more people to visit your website and learn more about your solutions? Is it to increase your social media following?

2: Freedom of use

One of the most prominent benefits of using QR codes is that you can place them virtually anywhere, be it digitally, ie: a web page, or a printed pamphlet.

Be creative about where you place QR codes. Some examples include:

  • In store display signage to build your email list by directing people to your opt-in page
  • As part of a business-oriented scavenger hunt
  • Integrated into trade show displays
  • Background of your Youtube channel
  • On your LinkedIn profile
  • On your company’s printed marketing materials
  • On your printed business cards

3: QR Codes can be customized to convey your brand

QR Codes offer broad options for customization. By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action). This goes hand in hand with your other marketing efforts to promote personalized communication and foster your overall brand image. 

4: Perceived exclusivity of QR codes

Aside from the convenience and ease of using mobile devices to scan QR codes, consumers are drawn to the perceived exclusivity.

While anyone can read an ad or view a billboard, not everyone can take advantage of a special QR code deal – only those with phone-in-hand can get in on the secret. The mystery and intrigue of what awaits behind the code combined with this “insider” feel is a powerful incentive for users to scan the code.

5: Effective way of building an email list

Marketers around the world are using QR codes to seamlessly build their email lists. A great way to build your email list is by offering something to the subscribers in return. This can be anything from a coupon code to an informative e-book download.

In order to download the e-book or access the coupon code, your users would need to scan the QR code and insert their email in a webform, which would then redirect them to the designated landing page hosting the content.

6: Mode of capturing user feedback

You can use QR codes to capture real-world opinions from in-person transactions and events.

It is a good alternative to online follow-ups, for which you need access to customers’ personal details. Utilize QR codes for survey types such as CES, CSAT, NPS, and others.

With the convenience provided by QR codes, a customer doesn’t have to follow a process of registration or signing in to provide feedback. A simple scan and filling out of form data is all they have to do. This makes it easier for customers to use QR codes, but also encourages others to provide feedback as well.

 

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison

How to Create a Touchless Scavenger Hunt for your Trade Show

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How to Create a Touchless Scavenger Hunt for your Trade Show

If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place.

It’s easy to build a touchless scavenger hunt that operates in a live and virtual environment. In this article we cover why touchless is important and how to truly implement touchless, what you need for your scavenger hunt, and why you should consider a scavenger hunt for your next event.  

How to Implement a Touchless Experience

Bring Your Own Device (also known as BYOD): Attendees can use their existing mobile devices for the experience, whether they’re at the live event or participating virtually. Attendees don’t have to download an app either. They can use the built-in, native features included with most modern smartphones to scan QR codes to collect prizes/points. 

QR Codes: QR codes keep the experience completely digital. QR codes (what Lead liaison calls Waypoints) can be positioned in stands or stuck to equipment anywhere in your booth, or displayed on a computer screen for virtual attendees. 

Digital Leaderboards: A digital leaderboard keeps track of collected points to tally winners. Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform. 

By allowing attendees to use their own devices, deploying QR codes, and leveraging digital leaderboards organizers can create a truly touchless scavenger hunt experience. 

7 Things you Need for your Scavenger Hunt

To pull off an amazing contactless scavenger hunt experience you’ll need to prepare the following artifacts and strategies:

  1. Directions: Think about how you’ll lead attendees to different clues and/or what clues you’ll give them. Engage exhibitors to understand what item/object they’ll want to draw the attendee too to come up with clues. Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. You can also create a PDF with instructions and use a QR code to access the PDF. Lead liaison provides a pre-event marketing platform if you need assistance.

  2. Exhibitor Buy-In: Depending on your setup, you might need participation from exhibitors. Your exhibitors might offer a treasure, prize, or artifact for visiting their booth. Keep in mind though, you don’t always need a booth as one of the stops on the scavenger hunt. You can use different areas of your event (live or virtual) that might need more traffic or eyeballs. When working with exhibitors, understand what they want to offer to ensure consistency with your clues. Since the scavenger hunt will drive traffic to each stop, consider monetization opportunities with your exhibitors. In summary, make sure you’ve got your exhibitors lined up and in support of your program.

  3. Rewards / Prizes: Consider what, if any, prizes you want to offer attendees at each stop or for your scavenger hunt winners. Exhibitors could also offer prizes at each stop on the attendees journey. Depending on how you configure your winners, you can also provide prizes to winners once they complete the scavenger hunt. Consider offering digital prizes, such as digital gift cards to keep the experience touchless and to appease virtual attendees. Digital gift cards will give you a homogenous experience across live and virtual. Also consider offering a digital gift card cash value, where winners can spend their cash at 100s of different locations, ranging from Starbucks, Foot Locker, AirBnB, lululemon, and many more coveted brands.

  4. Waypoints: Each “waypoint” is a stop in the scavenger hunt journey. The waypoints are displayed via QR codes. Think about where you want to place each Waypoint. Waypoints could be used at exhibitor booths, anywhere in your virtual environment, at the registration desk, lobbies, cafeterias, social events, on a human beings shirt, and more. Each Waypoint can be assigned a different number of points. Waypoints that are harder to find might be worth more value to the attendee. Once a Waypoint is scanned it instantly reveals points, an optional game to deepen the experience, or a smart form to collect custom data. Data collected might be of value to your exhibitor, and another upsell opportunity for you.

  5. Global Leaderboard: Consider where and how you’ll display winners, if at all. Leaderboards should be customizable to position a sponsor (a monetization opportunity) or include branding to match your look/feel and message. Leaderboards are accessed via a web browser link. They can be displayed on the big screen at your event or iFramed into your virtual environment. Leaderboards refresh in near real-time to provide instant gratification. Some advanced leaderboards have the ability to trigger certain actions when leaders surpass point thresholds, so give some thought into how you want to handle that.

  6. Winner Strategy: Well, you’ve got options! With a customizable scavenger hunt platform you’re able to announce winners in multiple ways. For example, you could announce winners at the end of each day (or for the first X days), which would encourage attendees to complete the scavenger hunt quickly. You could also announce winners at the end of your event, or give the top X winners on the leaderboard a reward. Instead of having an equal amount of points for each stop, consider varying your point system. Harder to find items might be worth more value, whereas easier to find items might be worth less.

  7. Monetization Strategy: Your scavenger hunt could be a revenue line item driver for your event, resulting in increased profit. Exhibitors will find value in being a stop on the scavenger hunt. They might want to invest as well.


    Here are a few ways you can monetize the scavenger hunt:

  • Exhibitor fee for participation
  • Additional exhibitor fee for a gamification experience that retains the attendee at the booth for a longer period of time
  • Sponsorship opportunities within games that play behind each Waypoint
  • Sponsorship opportunities on the global leaderboard
  • Sponsorship opportunities as the “host” of the scavenger hunt
  • Sponsor-endorsed or provided prizes with their branding
  • Custom branded Waypoints with sponsor logos 

Why Use a Scavenger Hunt

If you’re contemplating the use of a scavenger hunt at your event, consider the benefits of having one. Here’s a summary of the 12 reasons why it’s great to host a scavenger hunt:

  1. Used in Hybrid Environments: Modern day scavenger hunts are built to work in a hybrid world, with both live events and virtual events. 

  2. Networking: Scavenger hunts can be a great ice breaker for exhibitors. It helps connect people with one another. Consider adding a Waypoint to a human! A key person or host at your event to foster more interaction.

  3. Passive Experience: When attendees arrive exhibitors aren’t necessarily interrupted, but they have an option to engage with the steady flow of attendees visiting each Waypoint. This non-intrusive way allows attendees to further engage with an exhibitor’s services where they see fit, and exhibitors to engage with attendees as time permits.
      
  4. Brand Promotion: Whether you’re promoting your event, sponsors, or exhibitors there are plenty of ways to do so across each Waypoint, stop in the scavenger hunt, leaderboards, games, and more.

  5. Taps into Innate Desire to Win: People love to win. People love to compete. It’s in our nature. They also love to get rewards and prizes. All of the innate concepts are presented with a well orchestrated scavenger hunt.

  6. Nothing to Download: With a touchless scavenger hunt there’s nothing to download or come in contact with. Attendees use their own devices to access Waypoints and clues/instructions. This reduces complexity which fosters adoption and ease of use at your event. Your goal is to maximize participants.

  7. Attendees Spend More Time: You’re setting up your event to provide value to exhibitors, attendees, and sponsors. With a scavenger hunt, participants spend more time on the show floor or in your virtual environment searching for artifacts. That means more time spent and invested with event constituents.

  8. Monetization Opportunity: This ones pretty simple, you can make more money!

  9. Deepen Education: Each Waypoint can have a tailored experience behind it. The experience could be entertaining, simple, or educational. Educational opportunities include trivia, a version of Jeopardy, a swiping game, and much more. Educational experiences help reinforce messaging and give exhibitors additional opportunities to increase brand awareness while transferring knowledge.

  10. Collect Data that Matters: After attendees scan a Waypoint QR code, they might be prompted to enter a brief amount of information into a form, such as name and email, to register their points. Alternatively, exhibitors could leverage smart forms to collect meaningful data that’s important to their business. That data could easily flow into their CRM or marketing automation system and be used for targeted marketing and sales.

  11. Normalize Traffic: Instead of developing clusters of people at your event (not a great idea on the heels of a pandemic), your scavenger hunt can be used to spread out foot traffic (or online traffic). Place Waypoints around the event like honeypots to attract attendees to less common areas and better normalize traffic.
     
  12. Increase Awareness: Having a unique experience at your event will give you something to market, thereby increasing awareness while delivering a better experience. Your attendees will have fun and love the competitive aspect of your event. 

How to Put your Scavenger Hunt Together

You can certainly try to piecemeal your scavenger hunt together; however, for an all-in-one scavenger hunt with great customer support, let Lead liaison do it for you. Our packaged scavenger hunt has everything you need including Waypoints, customizable QR codes, a vast library of digital games, leaderboards, and digital rewards all packaged up and ready to go. Our out of the box solutions are highly customizable to adapt the scavenger hunt to your event and overall goals. 

Our award winning customer service team will help you deliver an incredible touchless scavenger hunt at your next event. Contact us for more information.

 

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison

6 Ways to Generate More Leads at Trade Shows

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6 Ways to Generate More Leads at Trade Shows

We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Here they are:

1: Equip Every Staff Member with Mobile Lead Capture

Exhibiting at a trade show, is when show organizers provide exhibitors with what’s commonly called “lead retrieval”. For the most part, the show appointed lead retrieval system will be very basic, lack customization, and not support integration with your sales and marketing system(s). Moreover, they usually charge per person. Costs can range anywhere from a few hundred dollars up to five hundred dollars per person. 

Restricting use per user limits your company’s ability to collect leads.

Instead, get a solution that allows you to put lead capture in every staff member’s hands. Industry leading solutions work online and offline (so you can collect leads anywhere on site or off site, or heck – in the basement) and capture leads in different ways. Popular mobile apps can scan business cards, badges, and manually collect leads through form fill. These solutions are commonly referred to as universal lead capture apps. Regardless of where you’re at, and who you are, you should be able to collect leads for your company and have them funneled into one centralized database and instantly sent into your CRM or marketing automation system. 

2: Stand Up a Kiosk Inside Your Booth

This self-service approach is a great way to not only advertise your services but complement mobile lead capture. There might be times where all your staff members are tied up in meaningful conversations with show attendees. A kiosk allows attendees to enter their information and/or scan their badge to fill out a kiosk form. The kiosk can be locked so attendees don’t get lost in the lead capture app or start messing with your tablet settings.

Another neat benefit of using a kiosk is advertising. Retailers commonly refer to this feature as an “attract loop”. It’s essentially a screen saver that can rotate through images and calls-to-action on your kiosk. When the attendee taps the screen, they’ll see the lead capture form to fill out, request literature or more information, and be on their way.

Instead of missing leads because nobody is there to help them, use a kiosk and maximize lead capture!

3: Host a Game

Instead of hauling large, expensive, physical activations to your event, use digital activations that you can run on a tablet. I know, you might be a bit perplexed by the word “activations”. It’s essentially a way to engage your audience. An example activation would be a Spin the Wheel game. Instead of bringing the physical wheel to the event, bring a tablet and customize your own wheel game. The concept of gamification will help draw in your audience. 

4: Hold a Competition

Innately, everyone loves to compete. It’s a quality we all inherited . The thirst for competition doesn’t curtail at trade shows. In fact, competition is usually heightened at live events as attendees typically travel with coworkers or friends. Who doesn’t like to compete with their friends or look awesome next to their fellow cohorts! 

Industry leading event gamification platforms also have prizes and leaderboards to help you build a competition. When your competition is solidified, market it with your pre-show efforts. This will help drive more leads to your booth. Also, gift card rewards and prizes provide a reason for your sales team to follow up – resulting in more touch points with your leads. Run your leaderboard live at your event by mounting a small TV in your booth. As attendees play your game, their scores will populate on the leaderboard. 

Want to take the competition to a new level? Have a team-based competition where teams are automatically formed around an attendee’s company. For example, every attendee that works at Microsoft would be on the “Microsoft” team. This will help your company capture more leads as participants will recruit their coworkers for you!

5: Create an Experience

Another way to generate more leads at trade shows is to hold an experience, such as a photo booth or treasure hunt. These interactive experiences help attendees have fun while collecting lead data. This puts your prospect in a better mood and primes them for a good conversation. The attendee also wins as they get a souvenir, can share their photos with friends and colleagues, and have a chance to win something – should you go that route. 

6: Touchless Lead Capture

Touchless lead capture technology was a neat innovation that came from the pandemic. With touchless, or contactless lead capture, companies can set up a custom branded QR code on display inside their booth. Attendees scan the QR code with their personal cell phone. Once scanned, a lead capture form opens up on the attendee’s device. They can fill in their information instead of touching anything, getting close to a staff member, or shaking hands.

Combine games and experiences with custom QR codes to deliver a unique touchless experience that drives lead capture!

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events

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14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events

We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events. Many show organizers have different needs; however, when you search for the common thread across all organizers, we found engagement to be the number one need. The other need is creating additional revenue streams (see our other blog post titled “15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events”). 

If you’re a show organizer reading this article, you’re in the right place! We decided to consolidate the top 14 ways show organizers can increase engagement with attendees and exhibitors. Here’s the list:

1. Digital treasure hunt

In the “olden days” show organizers would hand out physical, paper cards that attendees would bring with them as they searched for key items throughout the event. When they found an item, a staff member would use a rubber stamp to stamp the card. When the attendee filled in the entire card, they’d return the card to the front desk to claim their prize. Modern technology has eliminated the need for paper. Now, attendees use their mobile phone to scan QR codes, reducing reliance on resources required to staff the station and the use of raw materials. Attendees can traverse the event floor or virtually hosted environment to find the treasure hunt items. When found, the attendee scans the QR code on their phone, receives points, then proceeds to search for the next item until all items are discovered.

2. Exhibitor tour 

This concept is similar to the digital treasure hunt; however, exhibitors are the treasure. When we attended ExhibitorLive, our main event, it was interesting to see their “Tech Tours”. As an exhibitor, we paid $1,500 to be part of the tech tour. Exhibitors would pay a premium to be a stop on the tour. A QR code posted in their booth could have a uniquely branded message or look on the QR code, indicating the stop number on the tour. For example, there might be a total of 10 stops on the tour, one for each exhibitor, and the signage with QR code represents “Stop #2” on the tour.

3. Experience getaway

Waypoints (stylized QR codes) represent a way to get attendees to do what you want them to. This might include a visit to a specific location, downloading a brochure, a conversation with a particular representative, attending a presentation…just about anything you can imagine. Consider having pavilions or zones at your event. To get your attendee to visit all the pavilions/zones, use Waypoints!

4. Speaker polls

With all your educational sessions, keynote speakers, or anything similar consider having a poll / survey for your attendees. Speakers, or an assistant to the speaker, can control what questions are asked and when they are displayed. The audience can launch the questions via a QR code and view / answer the questions on their personal device. Data is collected on the backend to give show organizers a better understanding of what the audience thinks of whatever it is that is being presented.

5. Live photo booth

Show organizers can present a photo booth at live events running in a few modes. The photo booth can be launched on an attendee’s personal device from a branded QR code, or displayed in the lobby on a physical device. A customizable Gallery can be displayed on a computer screen or on the wall using a TV or projector.

6. Virtual photo booth

Similar to the live experience, a photo booth used on a virtual platform can work in combination with a live event (hybrid events). The photo booth can be embedded in a virtual event platform, such as Bizzabo, Swoogo, etc. or accessed via a customized QR code (for mobile). Using the attendee’s web browser or mobile device, their photo can be posted to a Gallery, which they can share with friends and team members.

7. Touchless attendee gamification using QR codes

In an environment where safety is a concern, games can be launched via customized QR codes spread out throughout the live or virtual event. Instead of hauling hardware with you, attendees can play games on their mobile device.

8. Educational opportunities

Trivia and Quetrix (spin off of “Jeopardy”), among other games, present great educational opportunities for show organizers. Attendees engage with these activations by being challenged with questions that can also deliver specific messages about your event.

9. Participation awards

Encourage attendee participation on initial attendance or at individual sessions. The more sessions an attendee joins, the more “points” they get, resulting in higher participation levels and a chance to be atop the leaderboard.

10. Digital prize drawings

The various types of attendee engagement that we’ve alluded to above can be scored using points. Points can be rolled up into a master leaderboard. Winners can be selected at the end of the day or at the end of the event. Winners can be rewarded with digital gift cards. I like to think about this like an online shopping spree. For example, if the first place winner (the attendee who was the most engaged) won $500, then they can spend the $500 across more than 150 brands such as Nike, Dunkin’, Airbnb and many more.

11. Fundraiser for charity

Many events enjoy raising money for charity… and why not? It’s all for a good cause! Attendees like to be part of these giving opportunities, and it often serves as a breath of fresh air outside of the pandemonia of the event.

12. Casino-based networking event

Use a suite of casino games, such as roulette, spin to win, three cups, blackjack, roll doubles, and more to create a unique experience that like-minded attendees can participate in. Create a leaderboard dedicated only to this experience to connect attendees to others with similar interests.

13. Hold team competitions

Break audiences into groups or use companies to automatically create teams. Companies and groups can compete against each other for a chance to be placed atop the leaderboard.

14. Clue

Use Waypoints with tips to create a game based on clues. Who killed who? With where, and what? Waypoints support the clues as each attendee scans the Waypoint and receives a clue for where they should look next.

If you’re a show organizer looking for ideas to increase engagement at your event, let us know! We’re happy to ideate with you to increase engagement at your next event. Contact us and schedule a meeting today!

Lead liaison is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.

To see how Lead liaison’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison

Consumer Engagement is Key to Brand Success

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Consumer Engagement is Brand SuccessConsumers aren’t just looking for you to hold their hand throughout the transaction process – they are looking for consumer engagement, the core concept in making trusted transactions happen for your business. Keeping consumers engaged is all about providing them with an experience that they can find informative and trustworthy. That experience should also hold their attention.

The right marketing automation software can help you measure engagement, but unless you have a solid consumer engagement strategy for your brand on the whole, automation isn’t going to give back the kind of helpful data you’re looking for. It’s important to incorporate marketing automation into your overall strategy. The automation itself is not meant to serve as a standalone strategy.

Understanding Consumer Engagement

The first step to engagement is to understand the various methods consumers use to engage. Social media is a big one – you’ll want to target areas on the web where consumers are spending a great amount of passive time. Sites like Facebook and Twitter are easily available via desktop or mobile, allowing you the ability to engage with consumers no matter where they – or you – are. Social media also presents ease of engagement, with the ability to chat so quickly back and forth that the flexibility and power of a chat room can be utilized.

The same holds true for blogs and forums. Even if you’re not engaging directly, you can create contextual ads that give customers the opportunity to find out about you and engage with you in other ways. The Google Adwords Display program is a good example of this. Adwords Display places your ad on relevant blogs and news sites. Customers can engage with you via a text, graphic or video ad.

Tracking Consumer Engagement

Once you have an engagement strategy in place, it’s important to let your marketing automation company do the monitoring, then interpret your data. For instance, you may want to measure social media engagement over time based on what time you’re posting. Your marketing automation service can give you an idea as to what the profile is of your average user, what time Tweets or Facebook posts are most effective and how users are getting to your website based on your social profiles.

Because this is sensitive data that can be critical to your company’s marketing strategy, it’s important to select a marketing automation partner with the right tools – a company with your best interests in mind. Lead Liaison helps businesses stay in line with success through marketing automation tools that work for businesses of all sizes. Visit us at Lead Liaison.com to find out more!