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Check out some of our most recent blog posts:

Service Level Agreement

January 14, 2011/53 Comments/in Lead Generation, Lead Management, Marketing, Revenue Generation Blog, Sales, Sales and Marketing Tools/by Lead Liaison

Facts support a widening gap between sales and marketing teams. Read our article on sales and marketing alignment to see what we mean. Businesses must focus sales and marketing teams on common criteria; in particular, revenue generation. The first step in brokering alignment of sales and marketing teams is to establish an agreement, a set […]

Sales and Marketing Alignment

January 13, 2011/0 Comments/in Marketing, Revenue Generation Blog, Sales/by Lead Liaison

The CMO Council sited 38% of Chief Marketing Officers (CMOs) say sales and marketing alignment and integration is a top priority. However, only 30% have a clear process or program to do something about it. With only 38% of CMOs making alignment a top priority, we can assume approximately 1 out of every 3 organizations […]

Extracting Value Post Sales

January 11, 2011/0 Comments/in Lead Management, Revenue Generation Blog/by Lead Liaison

How can your company begin extracting value post sales? Britton Manasco published a post on Mastering the Customer Success Cycle. In the post, Britton stretches out the mind to encourage businesses to consider a different perspective on traditional buying cycles. Effectively, Britton splits up buying cycles into two larger phases, pre sales and post sales. […]

Sales Tips – Part 1

January 10, 2011/0 Comments/in Revenue Generation Blog, Sales/by Lead Liaison

Whether we admit it or not, everyone can learn something new especially when it comes to sales. We sat down with our team to draw from the 100+ people years of sales experience. Through the years we’ve all collected some useful tips, tricks and best practices from sales experts. We culminated these ideas into a […]

Marketing Segmentation

January 7, 2011/0 Comments/in Email Marketing, Revenue Generation Blog/by Lead Liaison

What is marketing segmentation? Interestingly, marketing segmentation is not listed in Wikipedia – the mother of all definitions. However, Wikipedia does define “market segment” as “a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those […]