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Check out some of our most recent blog posts:

White Papers

February 17, 2011/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

White papers are extremely valuable assets to a company and should be constructed carefully. It’s imperative white papers include proper call to actions to appeal to the target audience. Additionally, white papers should be combined with marketing automation technology to maximize return on assets. In this article, we’ll provide suggestions on how marketing automation technology […]

Increase Sales Productivity

February 14, 2011/0 Comments/in Best Practices, Revenue Generation Blog, Sales/by Lead Liaison

Would you be surprised if you knew your sales people were only selling 11.5% of the time? CSO Insights, who surveyed over 1,800 companies, found this to be true. As a best practice, business should increase sales productivity by focusing sales on selling instead of spending their time traveling, training, researching, prospecting, servicing customers, and […]

Tracking Website Visitors

February 10, 2011/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

Lead Liaison gets lots of leads daily by tracking website visitors that interact with our marketing assets. In this article, we’ll discuss the opportunity created by website visitor tracking, explain how technology enables tracking, and summarize our website visitor tracking solution so you can begin finding new leads for your company today. Benefit of tracking […]

B2B Buyers

February 8, 2011/0 Comments/in Revenue Generation Blog/by Lead Liaison

The way B2B buyers are buying and budgeting solutions has changed. The internet era has permanently altered B2B buyer’s behavior. In today’s age, an abundance of information is available online via web pages, press releases, social media and blogs. As a buyer, all you need is time and a browser. A study, pioneered by DemandGen […]

Lead Nurturing Best Practices

February 4, 2011/0 Comments/in Lead Management, Lead Nurturing, Marketing, Revenue Generation Blog, Sales/by Lead Liaison

Lead nurturing is the process of building relationships with prospects over time while shaping their interest in your solution to a certain threshold, or lead score, until the lead is ready for sales. It’s similar to progressing from dating to marriage. First, there’s initial contact where one person expresses interest in another. If the person […]