Subscribe
Sign up to receive exclusive access to expert tips & tricks, insightful content, and other valuable resources – right to your email!
Sign up to receive exclusive access to expert tips & tricks, insightful content, and other valuable resources – right to your email!
Knowing where your prospects are in the B2B buying process helps improve communication with your prospects and increases the chance of turning prospects into customers. First, companies must define what buying stages are specific to their business. Only then can companies use strategies to identify where a prospect is in the buying process. In this […]
In a series of three posts we share feedback from other senior-level marketers on why marketing automation is needed, benefits of marketing automation, and highlight their lessons learned from using marketing automation. This post covers the lessons learned from marketing automation. Forrester Consulting interviewed 15 senior level marketers who use marketing automation. The data below […]
In a series of three posts we share feedback from other senior-level marketers on why marketing automation is needed, benefits of marketing automation, and highlight their lessons learned from using marketing automation. This post covers the benefits of marketing automation. Forrester Consulting interviewed 15 senior level marketers who use marketing automation. The data below shows […]
Did you know you can track your website to better understand results of your sales and marketing efforts and uncover new opportunities? This article discusses why you should track your website using lead tracking technology. Additionally, we’ll compare tracking technology to perceived alternatives, such as Google Analytics. Why track your website? Many B2B companies track […]
Marketing automation is gaining wide adoption as a standard technology used by sales and marketing teams of all sizes. A sea change in how B2B buyers buy and marketers market requires a new look at techniques to better align sales and marketing teams, gain control over marketing programs, measure marketing effectiveness, and strengthen the sales […]