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How Lead Nurturing Helps Sales

March 24, 2011/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

The majority of articles on lead nurturing are written from a marketing perspective. The benefits of lead nurturing for sales are rarely highlighted. Let’s take a moment to discuss how lead nurturing helps sales. Three key benefits of lead nurturing for sales: 1. Aligns the timing of a buyer and sales 2. Builds trusting relationships […]

Marketing Content

March 21, 2011/0 Comments/in Best Practices, Marketing, Revenue Generation Blog, Sales and Marketing Tools/by Lead Liaison

Marketers are tasked to continually create useful marketing content to disseminate to prospects, customers and partners. The advent of lead nurturing and marketing automation has further fueled the need to have a library of marketing content on hand. Additionally, marketing campaigns typically leverage marketing content for a call to action. However, creating effective content is […]

What is Marketing Automation

March 17, 2011/0 Comments/in Revenue Generation Blog/by Lead Liaison

The term “marketing automation” has been used extensively and possibly incorrectly in the industry. Many definitions exist and many vendors claim they offer marketing automation. As a result, no one vendor offers the same marketing automation solution. We’ll clarify some of the confusion for you and help you answer the question, what is marketing automation? […]

Getting Started with Lead Nurturing

March 15, 2011/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

A study by the CMO Council showed 80% of leads are lost, ignored or discarded while 73% of companies have no process for revisiting leads. If they’re not the “Glenngary leads” they’re gone, wasted, trashed – bye, bye. Experts estimate businesses have an opportunity to close 38% more deals by using lead nurturing. Getting started […]

Lead Nurturing Campaigns

March 10, 2011/0 Comments/in Best Practices, Lead Nurturing, Marketing, Revenue Generation Blog/by Lead Liaison

Email marketing campaigns are very different from lead nurturing campaigns. Unfortunately, many marketers believe they already nurture leads by sending random, generic, and untimely email messages to their database. In reality, what they are doing is annoying prospects and diminishing return on assets. Marketers must understand that lead nurturing campaigns infuse consistency, relevance, and patience […]

Check out some of our most recent blog posts:

How Lead Nurturing Helps Sales

Marketing Content

What is Marketing Automation

Getting Started with Lead Nurturing

Lead Nurturing Campaigns

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