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Check out some of our most recent blog posts:

Sales Pipeline Stages

April 14, 2011/5 Comments/in Best Practices, Marketing, Marketing Automation, Revenue Generation Blog, Sales/by Lead Liaison

Marketers spend a lot of time on inbound marketing activities to drive traffic to their site; investing in SEO, thought leadership, trade shows, blogs, social media, and advertising are a few examples of inbound marketing. As awareness builds and new contacts enter the sales funnel it is important businesses define the right sales pipeline stages […]

Lead Nurturing Programs

April 11, 2011/0 Comments/in Lead Nurturing, Revenue Generation Blog, Sales and Marketing Tools/by Lead Liaison

Designing lead nurturing programs can be difficult especially if you don’t know where to start. We put together five sample programs to get you going. The programs range from simple one month programs to complex 12 month programs. Feel free to take these lead nurturing programs and customize them to fit your business. Remember, getting […]

Sales Tips – Part 2

April 7, 2011/0 Comments/in Best Practices, Revenue Generation Blog, Sales/by Lead Liaison

Whether we admit it or not, everyone can learn something new especially when it comes to sales. We sat down with our team to draw from 100+ people years of sales experience. Through the years we’ve all collected some useful tips, tricks and best practices from sales experts. We culminated these ideas into a list […]

Risk of Not Using Revenue Generation Software

March 31, 2011/0 Comments/in Revenue Generation Blog/by Lead Liaison

Experts estimate that only 2-5% of all companies use marketing automation, a component of revenue generation software. Businesses not using revenue generation software are at risk relative to their competitors who use these platforms. In this article we’ll look at the disadvantages of not using marketing automation and revenue generation software. Revenue generation software can […]

How to Make Marketing Automation Successful

March 28, 2011/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Marketing automation has been around for over a decade. However, it’s only recently that awareness and adoption of marketing automation has increased exponentially. In this article we’ll discuss one of the major issues facing marketers when adopting a marketing automation system. By reading this article you’ll get a better understanding of how to make marketing […]