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Check out some of our most recent blog posts:

Prioritizing Leads

May 5, 2011/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Most sales organizations rely on their marketing team to carry the “burden” of lead generation. Numerous lead sources exist, making sorting and prioritizing leads challenging for marketers. We know many marketers struggle prioritizing leads as experts sight 80% of all marketing leads passed to sales are unqualified. How can marketing prioritize leads? The answer is, […]

Dedicated IP Address for Email Marketing

April 29, 2011/0 Comments/in Best Practices, Email Marketing, Revenue Generation Blog/by Lead Liaison

Deliverability and reputation problems can occur if you are using a shared IP address to send out your emails while other senders use the same IP address. If the other senders emails get marked as spam or the shared IP address gets blacklisted your IP will be blacklisted and/or your emails will land in the […]

Marketing Automation Jobs

April 28, 2011/0 Comments/in Revenue Generation Blog/by Lead Liaison

Are you looking for marketing automation jobs? Lead Liaison might be able to help. We interact with a number of businesses searching for marketing automation solutions. Many of these business lack resources or the right marketing automation “intelligence” to get a project off the ground. Whether you’re looking for full time marketing automation jobs or […]

What is Lead Nurturing?

April 25, 2011/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Answering the question, “what is lead nurturing?”, is difficult for many companies especially those that think they already do lead nurturing. Lead nurturing is vitally important to lead management processes these days because of the fundamental change in the B2B buying process. B2B buyers are reluctant to engage with salespeople until they are deep into […]

Lead Follow Up

April 18, 2011/0 Comments/in Best Practices, Lead Management, Marketing, Revenue Generation Blog, Sales/by Lead Liaison

Does your organization struggle with lead follow up? Does your sales team have a less than stellar process responding to marketing generated leads? If you’ve answered yes to either of these questions help is on the way. Follow 3 rules to lead follow up to help your company produce a higher number of well qualified […]