Subscribe
Sign up to receive exclusive access to expert tips & tricks, insightful content, and other valuable resources – right to your email!
Sign up to receive exclusive access to expert tips & tricks, insightful content, and other valuable resources – right to your email!
Inbound marketing is growing in popularity due to low cost of implementation and efficiency, especially relative to outbound marketing. In this article we’ll compare inbound marketing vs outbound marketing, discuss which is more effective and identify a handful of resources for your follow up. What is inbound marketing? Inbound marketing focuses on getting found whereas […]
We recently provided consulting to a small business who struggles getting opportunities into their sales pipeline. Our consultation was focused around assessing lead generation techniques. For the purpose of confidentiality, we’ll keep the company name anonymous. We removed personal references to our suggestions and left in general suggestions broadly applicable and advantageous to many businesses. […]
Collecting independent tips and suggestions on email deliverability best practices can be overwhelming, not to mention trying to understand what each suggestion/tip means. Don’t worry, Lead Liaison consolidated necessary tips and suggestions for you into a short checklist. Enclosed are two separate checklists. The first checklist contains items your marketing team can do independent from […]
We posted a few articles over the past week on lead scoring, prioritizing leads and lead scoring criteria. Today, we’ll put this information to use and explain 5 simple steps to building a lead scoring model. 1. Hold an alignment meeting between sales and marketing 2. Categorize lead scoring events into 3 buckets 3. Define […]
Lead scoring is the process of automatically qualifying and prioritizing leads for sales. If you own revenue generation software and haven’t developed a lead scoring program yet or you’re considering investing in a lead scoring program you’re probably wondering how to get started. First, identify your lead scoring criteria. Businesses typically categorize lead scoring criteria […]