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Many businesses rely on email as a means to communicate with their prospects and customers. Unfortunately, plain vanilla email has become prehistoric. Intelligent email automation is necessary to hold meaningful, relevant and interesting conversations with prospects and customers. Not using intelligent email automation has the following drawbacks: • It takes more time as individual emails […]
Considering more than 60,000 companies have deployed CRM solutions, yet less than 4,000 are using marketing automation tools (7%), the marketing automation market size is poised for growth. Venture capitalists realize this opportunity as they’ve invested over $396 million in marketing automation vendors since 1998. Although marketing automation is ripe for growth, two factors impede […]
In our post last week we talked about why people unsubscribe from emails. Essentially, unsubscribes can be boiled down to three factors. Abusing the recipients information, sending emails too frequently and sending content that’s not relevant or interesting. Fortunately, there’s a solution to mitigate email unsubscribe problems. Solving Email Unsubscribe Issues There are two solutions […]
A recent report from MarketingSherpa shed some light on why people unsubscribe from emails. In this article we’ll discuss the top three reasons and incorporate personal experiences as examples. In a follow up article we’ll suggest a solution to eliminate these problems. Top 3 Reasons Why People Unsubscribe First, 53% of respondents unsubscribed from emails […]
Are you considering a free marketing automation system to power your sales and marketing efforts? In this article we’ll present ideas for consideration to help you make an educated decision. Background on Free Marketing Automation Free marketing automation systems were created as a way to “shake up” the industry. Some analysts and commentators have speculated […]