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Online Lead Generation Services

July 22, 2011/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

With the influx of social media tools – Google+ being the latest, greater online marketing demands and a changing B2B buying process lead management has become difficult and complex. Without a lead management framework, companies are like a ship without a sail – going nowhere. Lead generation services have sprung up to try to mitigate […]

Marketing Automation Market

July 19, 2011/1 Comment/in Revenue Generation Blog/by Lead Liaison

Last month we wrote an article on the size of the marketing automation market. A couple weeks after writing the article we picked up David Raab’s article on “B2B Marketing Automation Industry Size and Segments”. David’s post presented some interesting data on the marketing automation market worth summarizing as a follow up to our last […]

New Marketing Technology

July 15, 2011/0 Comments/in Best Practices, Email Marketing, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Earlier this week we published a blog post entitled “marketing automation challenges – avoiding status quo”. Our second post in the marketing automation challenges series covers new marketing technology. The primary challenge marketer’s face in adopting new marketing technology is lack of awareness. Marketers need to know that new marketing technology exists that represents today’s […]

Marketing Automation Challenges – Avoiding Status Quo

July 11, 2011/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Matt Smith, Executive VP and Co-Founder of 3forward, recently published an article on the MASG blog highlighting four roadblocks of marketing automation. Over the next few weeks we’ll issue four blog posts related to each obstacle. Each post will summarize the individual marketing automation challenges, include color commentary and provide additional recommendations. Our first post […]

Blogging as an Inbound Marketing Tool

July 6, 2011/0 Comments/in Revenue Generation Blog/by Lead Liaison

We spotted some research done by Marketing Sherpa and HubSpot highlighting why blogging is a very effective inbound marketing tool. The research sparked the thought of sharing results of our own blogging efforts. At Lead Liaison, we’ve seen tremendous benefit in our blogging campaign. We launched our blogging strategy at the beginning of 2011. Our […]

Check out some of our most recent blog posts:

Online Lead Generation Services

Marketing Automation Market

New Marketing Technology

Marketing Automation Challenges – Avoiding Status Quo

Blogging as an Inbound Marketing Tool

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