Sales enablement is a strategy that puts ultra-time saving solutions in the hands of sales reps to help them meet or exceed their quotas. This strategy helps salespeople be more effective at targeting key accounts, and do their day-to-day tasks with more efficiency. Reps will book more meetings and sell more while the company establishes better sales processes – making it easier to “plug-in” new reps when you’re growing.

Ideal For

Account Managers

Business Development Reps

Inside Sales Rep

VP of Sales

Benefits of Using Sales Enablement

Blow away sales quotas
Book more meetings
Increase productivity
Create predictable sales pipelines
Ideal prospecting solution

Convert target accounts faster
Ramp up new sales reps lightning fast
Develop prospecting plans
Reduce lead acquisition costs
Develop highly performing reps

Q & A

Why does my sales team need Sales Enablement?

Sales enablement is intended for Prospects at the top of the funnel, but seamlessly transitions them to subsequent stages of the lifecycle funnel
Perfect for Account Based Marketing (ABM) because it helps track and measure performance against your accounts, converts target accounts faster, has different types of offline/online communication, and gives your company and your reps a consistent plan of attack.
Perfect for prospecting because it establishes a rhythm for reps and automatically removes people when they engage.
Emails are sent through your company’s mail server (Google, Exchange, Office 365, etc.), maintaining trustworthiness of your company’s outbound communication.
Reps will be more efficient with additional capabilities like optional unsubscribe, undo sending, scheduling emails, and reminders if no-reply.

Our sales reps do not use Lead Liaison’s CRM. Why do we still need sales enablement?

Marketers and admins, along with sales, share access to all communication sent to a prospect and can adjust responses accordingly.
All sales enablement users will be up to speed on communication to accounts and prospects.

We don’t have a sales team. But, we would like to keep track of our current clients! Can you help?

Sales enablement functionality can also be used to keep track of all communication between you and your active clients.
Timelines and 2-way email sync ensure that you’re always up-to-date with current client communications.

What is the difference between marketing automation and sales enablement?

Marketing automation:

is used by marketers
is intended for middle to bottom of the funnel people
is perfect for nurturing warm prospects, building stronger relationships, onboarding/upselling customers
delivers emails through Lead Liaison’s network
requires a process to be setup to remove people from an automation
emails require an unsubscribe link

Sales enablement :

is used by sales
is intended for top of the funnel sales activities
is perfect for Account Based Marketing (ABM) and prospecting
sends emails through your company’s email server
automatically removes people that reply from any automated communication stream (Lead Liaison Rhythms™)
emails do not require an unsubscribe link
is a platform to set sales goals