Go Beyond Visitor Tracking

Visitor tracking is an amazing technology that exposes the 98% of website visitors that don’t submit a form. What most businesses don’t know is that they can get more from their visitor tracking software. Instead of tracking just pages viewed, Lead Liaison builds a complete digital profile of your prospects, partners and customers. Sales will have better intelligence/insight and marketing will have more ways to segment and target their audience. That’s not all – while we’re building a prospect’s digital DNA we provide key sales tools like a hot lead dashboard and help sales and marketing work better together through sophisticated nurturing. We’ll also automatically score and grade your prospects to help qualify leads. When your leads are hot, we’ll alert your sales team with text messages and/or email alerts. Want more out of your visitor tracking software?

We’ll cut to the chase and not write some fancy article here, instead, here’s a bullet list of additional value Lead Liaison can offer:

More Sales Intelligence by:

• tracking all web form submissions (and build them in Lead Liaison with a visual designer)
• tracking document downloads
• tracking landing page visits (and build them in Lead Liaison with a visual designer)
• tracking video watches/plays/conversions
• tracking social media clicks
• tracking email click-throughs and all engagement
• tracking one-to-one emails sent by sales reps

More Sales Awareness by:

• turning a traditional “flat” database into a prioritized database with a hot lead dashboard
• qualifying all visitors based on their online activity
• identifying ideal buyers by grading them
• sending real-time alerts via text and/or email when key buy signals occur

More Marketing tools to Help you Grow by:

• Nurturing customers, prospects and partners
• Attracting more visitors to your site through social media and landing pages
• Converting more prospects to identified people
• Measuring return on marketing campaigns
• Distributing leads using multiple methods (round robin, direct, by performance)
• Creating surveys and rich looking email campaigns
• Segmenting your database using any demographic or behavioral criteria