Reasons to Invest in Marketing Automation

Looking for a reason why you or your company should invest in Marketing Automation? Here are four reasons to invest in marketing automation:

Table Stakes

The adoption of marketing automation technology is expected to increase by 50% by 2015 (Sirius Decisions). Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years (Focus Research). Marketing automation isn’t an option. It’s table stakes to compete. Don’t miss the boat.

Buyers Buy Differently

By 2020, customers will manage 85% of their relationship without talking to a human (Gartner Research).

Email Remains a Vital Strategy

89% of marketers said email was their primary channel for lead generation (Forrester Research). With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector (Return Path).

Major ROI

Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (Forrester Research). Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads (The Annuitas Group). Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group). Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months (Gartner Research). Personalized emails improve click-through rates by 14%, and conversion rates by 10% (Aberdeen Group). Gartner estimates a 15% savings on creative production with marketing automation. Gartner estimates a 5% reduction in marketing waste through automating fulfillment.

Let us show you more reasons why you should invest in Lead Liaison’s software that provides marketing automation and more.

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