Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform.
Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! See details on these and other enhancements below.
As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Not yet a client? Schedule a demo here!
Important: To take advantage of the new mobile app features, you must upgrade to the newest version of GoCapture!™ from the Apple App Store or Google Play Store. There is no need to uninstall and reinstall; simply update the app in the appropriate store.
EVENT Features & Improvements
1: EVENT ACTIVATIONS | INSTANT GAMIFICATION [details]
Choose from a library of easily customizable games, which can be activated and launched within minutes, complete with company branding, color schemes, and more.
Participants can sign in to play games on any mobile device or web page using customizable forms! Users are able to set up details such as branding, prizes, prize quantity, winning odds, and leaderboard settings using Lead Liaison’s web application.
- Activate digital games instantly at your trade show booth or virtual trade show presence.
- Draw traffic and engage prospects with fun, interactive individual and team events.
- Introduce an element of fun.
- Invite virtual attendees using a simple hyperlink.
- Play games using a browser or mobile device.
- Capture more leads with campaigns and virtual events.
- Create a new channel for sending prizes.
- Automatically send leads into your CRM or marketing automation platform.
Captello game experiences integrate natively with the GoCapture! app, taking full advantage of all of GoCapture!’s robust lead management solutions.
2: LOCALIZATION | FOREIGN LANGUAGE SUPPORT [details]
Localize the mobile app for users in non-English speaking countries. Based on the device’s language settings, users will see the app in their preferred language when they first authenticate. The app will automatically translate menu options, field labels, and multi-choice options.
MARKETING: New Features & Improvements
1: GOOGLE ANALYTICS CONNECTOR [details]
This exciting integration enriches Google Analytics reports with company information, scores and other data collected by Lead Liaison that Google Analytics users wouldn’t natively see in Google’s platform. Similarly, Lead Liaison users can pull in gender, age, continent, metro, region, latitude, longitude and more from Google Analytics to enrich Prospect records and use relevant criteria in segments.
2: SURVEY RESULTS [details]
Our web form builder now supports surveys and survey reports! This replaces our legacy survey builder.
3: LIST CATEGORY OPT-IN / OPT-OUT [details]
Our Automation Action now allows users to opt Prospects in/out of all lists in a list category.
4: CLONING ITEMS IN LANDING PAGES [details]
Build landing pages more easily and efficiently with our new landing page element cloning feature. Just select the element or container you want to clone, and click clone!
5: POSTING TO LINKEDIN COMPANY PROFILES [details]
Easily schedule and publish posts directly to LinkedIn company profiles!
6: NEW IMPORT OPTIONS [details]
Safer ways to import records:
– Import All Records
– Import Net-New Records
– Import Existing Records
SALES: New Features & Improvements
1: EMAIL ALIAS SUPORT [details]
It is now possible to use more than one “from” email when sending Sales Enablement emails.
2: ENHANCED AUTOMATION ACTIONS TO MANAGE ONEFOCUS [details]
We have added a new prompt: when saving a rhythm, if any step is set to occur outside of the rhythm’s schedule, a prompt notify you and prevent you from saving the rhythm until all steps are set to occur within the rhythm schedule.
3: BULK ACTIONS ON ORGANIZATION AND DEALS PAGES [details]
Easily filter organizations and deals to mass update/reassign.
4: NEW “SAFETY MEASURE” OPTIONS INSIDE RHYTHMS [details]
Easily change Prospect status’ inside rhythms by setting “Take this action with Prospects in these Lifecycle Stages” to Mark as Failed, or Move to Completed to prevent prospects in certain lifecycle stages from running in a rhythm.
New Default SSL Encryption for all Hosted Site Content
We’ve added an SSL encrypted vanity URL for hosted content. This is much more secure, and we recommend using it over non-secure vanity URLs. Users can also add optional SSL encryption to their existing vanity URL for a fee.
Interested in the solutions you see here?
If you are already a Lead Liaison customer, contact your Account Manager with any questions and we’ll be happy to assist.
