Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important
Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. That is why it is so important that you have a lead collection system that integrates with your lead-nurturing platform. GoCapture!™ pairs with Lead Liaison’s marketing automation platform, allowing people to track leads through the entire lifecycle. If you use this system, you can collect the leads when you are at an event and then push them through the lead-nurturing process via marketing automation instantly!
Nursing Leads with Marketing Automation
When you gather leads with GoCapture!™, you can choose how to nurture them. The system begins the process by qualifying the lead based on your predefined qualification standards. It then begins nurturing them in the way that you determine. You can have the system send emails, postcards, handwritten letters, or SMS messages. Don’t feel as if you must pick just one, either. Omni-channel marketing is a proven method for success.
Breaking Down Lead Statistics
When you use a fully-integrated system such as GoCapture!™, you have the advantage of tracking the lead through its entire lifecycle, starting with where it came from. This is vital if you want to put the right amount of marketing dollars into various events. You will be able to tell how much it costs to turn leads into customers at your various events. You can then use that information to determine future budgets.
For instance, you might find out that you convert lots of leads from trade shows, so it would make sense to put more money into that type of marketing campaign. However, you might find out that your lead conversions for conferences are weak, so you either need to spend less on conferences or change your marketing strategy for those specific events.
Lead generation is only powerful if you nurture those leads and turn them into customers. GoCapture!™ makes that as easy as installing the app. Then, it gets to work for you, capturing and nurturing leads to improve your bottom line.
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