Being Prepared in a Marketing Automation Demo

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. 

You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of time and ask them during the main event. The right questions will ensure that you get the marketing automation tool that you need.

Get Real Information

Demos are full of useful information, but do you know what else they are?

They’re scripted.

You can toss that script out the window by asking some useful questions. You will get unscripted information that you can use when deciding if you want to purchase the tool.

Boost Engagement Levels

Questions also keep you engaged in the presentation. It’s easy to be passive and possibly even catch a few zzz’s during a presentation, but that is a terrible idea. If you have some questions prepared, you’ll be engaged and will be certain to understand what the tool has to offer.

Questions play a huge role in demos. Don’t make the mistake of coming up with questions during the demo. If you do that, you will waste your energy thinking of questions instead of listening to the demo. Come up with them ahead of time and then insert them at the appropriate times. Then, you will listen to the demo and get answers to your questions.

Check in next week for the next post in this series. We’ll begin covering important questions, and what you should and shouldn’t hear in the answers that you receive.

Interested in putting your questions to the test?