PPC and Marketing Automation

Webinar

Google Ads Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using PPC and marketing automation together can get you more conversions at the same or lower cost per acquisition.

In this webinar, you’ll learn about:

Definition of a standard marketing funnel
Harnessing paid search & the levers you control
Importance of Micro & Macro conversions
Organizing the data for “after the click”

The relationship between PPC and visitor tracking
Nurturing from ad clicks
Google Ads ROI and cost per Prospect
A live demo of how it looks on our platform!

Hosts:

Chris Kipgen

Lead Liaison

Ben Herman

Mad Fish Digital

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PPC and Marketing Automation

In this webinar, you’ll learn about:

Definition of a standard marketing funnel

Harnessing paid search & the levers you control

Importance of Micro & Macro conversions

Organizing the data for “after the click”

The relationship between PPC and visitor tracking

Nurturing from ad clicks

Google Ads ROI and cost per Prospect

A live demo of how it looks on our platform!