Library of Resources
Everything you need to make the most out of your investment in sales and marketing.
Free Tools
The tools you need to be even more successful.
Guides
You’re not on your own. We’re here to help.
Kits
How to apply our solutions, specific to your industry.
White Papers
In-depth coverage of relevant and meaningful topics.
Case Studies
Our solutions in action!
Presentations
Led by industry experts.
Brochures
Everything you need to know. Simplified.
Infographics
Fun visuals of important concepts.
Free Tools
Website Visitor Converter WordPress Plugin
Gate content and convert more website visitors using various modal windows with lead capture.
Trade Show Preparation Checklist
Take the stress out of preparing for your next trade show by keeping track of responsibilities in this simplified checklist.
Trade Show ROI Calculator
Lead Liaison’s Trade Show ROI Calculator helps measure the return on investment for industry trade shows.
How to Integrate Independent Lead Capture
Using an independent lead capture solution at your next event? Here’s exactly what you need to ask event organizers to get started.
Post Show Questionnaire
The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it.
Lead Scoring Model Designer
Simple tool to build a lead scoring model for your company.
Lead Management Grader
A handy tool to assess your company’s lead management aptitude.
Marketing Content Map
Make life easy with this tool to help you take inventory on your content and map it to buyer persona.
Service Level Agreement
Create an agreement between sales and marketing on how to manage leads.
Guides
Event Marketing Masterclass
Step foot inside an American Marketing Association (AMA) luncheon to take this Event Marketing Masterclass alongside other industry professionals.
Creative Uses for Lead Capture
Explore the many ways you can use GoExhibit!™ to capture leads.
Automated Lead Flow Management Process
An example workflow for both Qualified & Unqualified Leads.
Agency Services Guide
Sample guide to help marketing agencies turn marketing automation into revenue-driving services.
Building Referral Programs
How to build a referral program for your company.
Kits
Trade Show Success Kit
This Trade Show Success Kit contains a preparation checklist, a post-show questionnaire, and more to help prepare for, execute, and evaluate a successful trade show.
Event Lead Management Kit
This Event Lead Management Kit includes trade show and event statistics, a list of creative uses for lead capture, a post-event workflow sample, and much more.
Nonprofit Kit
This Nonprofit Kit includes an overview of marketing in the nonprofit sector, a checklist of how to apply marketing automation specifically to nonprofits, a case study, and much more.
Education Kit
This Education Kit includes an overview of marketing in the education sector, a checklist of how to apply marketing automation specifically to educational institutions, various case studies, and more.
White Papers
Sales Prospecting Manual
The secret to B2B sales.
Marketing Automation Playbook
A play-by-play guide to help you succeed with marketing automation.
Microsoft Dynamics CRM & Marketing Automation
Everything you need to know about the relationship with Microsoft Dynamics CRM and Marketing Automation.
How to Run a Webinar
Everything you need to do to run an amazing webinar and maximize attendance.
Case Studies
Event Lead Management Case Study
Mortgage software technology firm, DocMagic, needed a better way to manage sales leads collected during the 35-40 industry events the company attends annually.
Educational Institutions Case Study
For this top 5 international university, each prospective student’s website experience was the same. They needed a way to tailor the visitor’s website to their specific interests.
University Case Study
This university increased student retention, accelerated new student enrollment, and streamlined communication with Lead Liaison.
Nonprofits Case Study
Nonprofit organization, United Way, needed a better way to education, interact with, and care for their online donors. A partnership between Lead Liaison and iDonate made United Way’s vision a reality.
Webinars & Presentations
Marketing Event Execution 202
This webinar unpacks the steps a marketing person needs to take to ensure the successful execution of a marketing event. It focuses on preparation, execution, and follow-up of marketing events. It will also touch on the importance of tracking ROI, and how to interpret that data.
How to Create a Scalable Sales and Marketing Operation
Founder Ryan Schefke speaks about how to scale sales and marketing operations at the LITE Conference, hosted by Administrate in Edinburgh, UK.
The Evolution of the 21st Century Sales Rep
We partner with the Sales Enablement Society and Educated Change to discuss the technology and tools shaping the future of sales.
Event Lead Management
Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture.
An Introduction to Sales Enablement
Learn the definition of sales enablement, why companies use it, and how it can help your business.
PPC + Marketing Automation
How using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.
How Training Companies Can Scale Marketing
Scale marketing, pass qualified leads to sales, and progress those leads through the sales funnel to revenue.
Video In Email Workflows
Hot tips to boost conversion rates using video in email workflows.
Brochures
Infographics
10 Things Event Managers Should Do During A B2B Event
You’ve planned your company’s attendance at a B2B event. Your booth reps are raring to go. But what are your responsibilities at the event?
How to Evaluate Event ROI
Did you know that 23% of marketers can track event ROI, meaning 77% of marketers cannot. Here are some things you should consider when tracking event ROI.
The Anatomy of A Great Lead Capture Form
A complicated lead capture process can turn a conversation into an interrogation. Simplify your event lead capture form.
Event Lead Management Workflow
How an Event Lead Management system can help you scale operations and bridge the gap between marketing and sales.
The Consequences of Poor Lead Management
Identifies the impact of having a poor lead management process.
