Lead Management Automation (LMA)™
Affordable, Enterprise-Grade Marketing Automation
Content Creation
Create trackable content, images, emails, landing pages, and more!
Our marketing automation platform helps companies create marketing qualified leads and turn them into sales qualified leads. Integrated marketing tools make it easy to create omni-channel marketing campaigns, both offline and online, and set up key business processes. The platform is optimized to help your sales and marketing teams build better relationships with prospects, customers and partners while boosting productivity. Learn more about how to make marketing automation a part of your strategy here.
Our Marketing Automation Delivers
The Lead Management Automation (LMA)™ Effect
With Lead Liaison, Select Energy Services has been able to increase their brand awareness and educate potential and current clients. They now have a single platform where they can manage all of their marketing communication, content creation, ROI reporting, and are able to align their marketing and sales teams better.
VIEW THE LEAD MANAGEMENT AUTOMATION TOUR
Click here to jump to a list of Lead Management Automation (LMA)™ Features.
Automation
Lead Liaison provides the industry’s most advanced automation that will help your company establish process, structure, and scalability across sales and marketing. Hyper-target prospects based on engagement, demographics, and social info and trigger responsive marketing based on engagement.
Buyer’s Journey
Lead Liaison’s intelligent marketing automation software tracks online behavior to build a rich-DNA of your visitors, called a Timeline. Behavior such as video watches, web form submissions, landing page views, email click-throughs, website visits, pageviews, document downloads, webinar attendance and more are tracked. Salespeople will also receive daily lead reports and timely “Buy Signals” with all insight pushed into your CRM.
Marketing ROI
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
Marketing Communications
A powerful communications engine will assist you in sending out omni-channel marketing campaigns using email, postcards, handwritten letters, text messages, and more that build strong relationships with customers, prospects, and partners. Sales will love it, as touch points can be delivered on their behalf.
Lead Management Automation (LMA)™ Features
Marketing Tools
Donations & Payments
Handwritten Letters
Landing Page Designer
Layout Templates
Marketing Content
Postcards
Private Label
Surveys
Trackable Content
Tracking URLs
Web Form Designer
Data Management
Auto De-Dupe and Merge
Contact Manager
Data Import Wizard
Dynamic Segmentation
Folder Management
Data Privacy
GDPR Management
Lists
Media Manager
Org Types
Static Segmentation
Support Portal
Tags
Automation
Custom Events
Fulfillment Actions
Lead Distribution
Lead Nurturing
Marketing Automation
Page Patterns
Responsive Marketing
Integrations
CRM Push (Microsoft Dynamics, Inisghtly, Base CRM, Zoho CRM, Salesforce.com, Pipedrive, and more!)
Email Integration (MailChimp, Constant Contact, and more!)
Google Ads Integration
Google Analytics Integration
GoToWebinar Integration
Wistia Integration
Salesforce.com Connector (Bi-Directional Advanced Syncing)
Microsoft Dynamics Connector (Bi-Directional Syncing)
Salesforce.com Person Account Support
Zap
Email Marketing
A/B Testing (Email Marketing)
Advanced Email Testing
Custom Unsubscribe Page
Mobile Responsive Emails
Professional-Grade Email Builder
Sales Insight
Automated Buy Signals
Company Identification (Visitor Tracking)
Daily Lead Report
Google Mail Integration
Hot Leads Dashboard
Outlook (PC) Integration
Page Alerts
People Identification (Visitor Tracking)
PeopleSearch™
Real-Time Google Chrome Browser Alerts
Analytics
Automatic Web Form Tracking
Automatic Original Lead Source Tracking
Custom Tracking Parameters
Dashboard
Interactions
Programs/Campaigns
Marketing ROI Reports
On-Site Search Tracking
Real-Time Traffic Analysis
Lead Qualification
Asset-Level Scoring
Basic Lead Scoring
Inactivity Periods
Lead Grading
Score Thresholds
Social Media
Ready to see a live, personalized demo?
