Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019
Dallas, TX – GoExhibit!™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. This was the first time the company showcased it live.
Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ by using it to collect their own lead data. GoExhibit!™ integrated with ITN International, the show’s lead retrieval provider, to support lead capture via NFC badge scan. Booth attendees received a text message follow up, often before they had even left the booth, and ensuing communication as post-show engagement continued. Real-time demonstrations emphasized the company’s belief in immediate, intentional, and personalized follow up. GoExhibit!™ was mentioned in several of the educational sessions and conference panels throughout the week, as well.
“The show reinforced the fact that we have an industry-leading solution with distinct competitive advantages that people are craving,” says Jen Worsham, Director of Marketing at Lead Liaison. She continues, “Hand-held badge scanners are antiquated, and alternative lead capture solutions don’t hold a flame to the fully-integrated, easy-to-use features of GoExhibit!™”
Lead Liaison surpassed its goals for the show. Much of their success can be credited to the use of their own solution at the event. In addition to using their mobile lead capture app, aptly named GoCapture!™ in the app stores, Lead Liaison had laptops on-hand tracking real-time event data. Representatives were able to demonstrate the Events Dashboard, a key feature of GoExhibit!™. The Events Dashboard displayed live data such as Total Prospects Captured, Average Engagement Score, Top Performing Sales Representatives, and more. Lead Liaison also showcased another crowd pleaser with their Run Your Own Event solution. This solution was on full display at EXHIBITORLIVE 2019, demonstrating how businesses can use it to run user conferences, vendor conferences, and road shows.
What sets GoExhibit!™ apart from the other lead capture exhibitors is the fact that it enables businesses to foster stronger relationships from capture to close. GoExhibit!™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. It supports all types of events; even those without badges. It’s compatible on all devices and Lead Liaison doesn’t charge per user, so companies can have as many lead capture devices onsite as they want.
Lead Liaison plans to attend several other shows in 2019. “This kind of environment is exciting because we can actually see the spark in people’s eyes,” says Worsham. “It solidifies our position in the market with a solution that stands out from the crowd. We were so excited to be a part of the show this year, and we enjoyed connecting with both current and prospective clients. This year’s theme was “Connect With Your Species” and that’s something I believe we did well. You’ll definitely be seeing more of us.”
To access an overview of GoExhibit!™ features, click here.
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237). To access our Press Kit, visit http://www.leadliaison.com/press-kit.
