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44 search results for: tools of the trade

32

How to Use Social Selling and Marketing Automation

In a modern landscape of Facebook, Twitter, and LinkedIn, social selling is a vital skill to integrate into any marketing strategy. However, concurrently managing different social networks and sticking to a consistent message can be daunting. Marketing automation tools such as Lead Liaison have many different functions that can help your marketing team keep everything organized. […]

35

5 Reasons Your Company Needs Website Visitor Tracking

Visitor tracking gives salespeople the ability to monitor site visitors by name/company/location so that they can better identify prospects and their thoughts.   Progressive companies are beginning to understand that visitor tracking is the foundation for all digital marketing and sales efforts. Here are 5 key signs that you should be using individual visitor tracking on […]

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Keep Your Social Media Current With Real-Time Event Integration

Keep your social media current with real-time event integration and you’ll start impressing your prospects. Using Lead Liaison’s powerful tools, you can quickly set up an automated schedule to maintain multiple healthy and vibrant social media profiles, greatly increasing the visibility of your company to potential leads. However, to get the most out of your […]

39

Pardot Competitors

Pardot claims to have only a few competitors; however, in reality they‘ve got more than two. Pardot’s competitors range from small visitor tracking only solutions to marketing automation vendors. Small to medium sized businesses typically gravitate toward Pardot because of price and the attraction to the buzz around “marketing automation”. Don’t miss out though, take […]

40

2011 B2B Marketing Budgets

A recent study by Marketing Sherpa showed a breakdown of B2B marketing budgets in 2011. Frankly, I’m shocked to see how businesses are allocating their marketing dollars. I propose B2B marketing companies re-prioritize their budgets by re-allocating dollars from one marketing investment to another to produce a higher ROI and generate more revenue. Specifically, marketing […]