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Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com, you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems are incompatible? Not […]
This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. The next step is to define your invitation and registration process. Define Your Webinar Invite Process Once you’ve got your data ready and your target audience defined, it’s time to start putting together a process for inviting people. […]
This is the second installment in the series How to Run a Webinar. You’ve determined that you are definitely ready to run a webinar. The next step is to get your data ready. Albeit tedious, this is an important step to keeping things running smoothly. Make sure you have a good database to start It’s important […]
ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform. World’s Easiest to Use Web Form Builder Great marketing automation companies are superb listeners. One attribute that Lead Liaison is known for is the attention they give to what users […]
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