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B2B marketing automation tips for 2013. Marketing Automation has streamlined the business-to-business marketing process, allowing lead generation, lead scoring, and lead nurturing to be systematically manageable using efficient software solutions. The following are several strategic tips to help gain the most qualified leads using the marketing automation machine. Develop a Complete Profile for a Typical […]
Consumer intelligence comes first. Walmart pioneer Sam Walton was adequately prepared to open his Bentonville, Arkansas dime store to offer customers low prices on daily needs and even niceties for children. Through his small scope in customer interactivity, he was able to affect an entire community – and do so one customer at a time. […]
We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events. we found engagement to be their number one need.
They say that event planning is one of the most stressful jobs. B2B event planners, do you want to know a secret that might make your job slightly less stressful? Repeatable processes! We’re all about processes here. If you can outline the process for your various tasks, then you’ll greatly reduce the time and energy […]
When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. No pressure, right?! Take the stress out of preparing for your next trade show by keeping track of responsibilities […]
We’ve been busy in Q2, adding more functionality to our already-powerful sales and marketing solutions. Read more below to learn about all of the enhancements we released in Q2 of 2019. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Not yet a client? Schedule a […]
When exhibiting at a trade show or other marketing event, your lead capture form drives success. That’s not to say that having an enticing booth and properly staffing it doesn’t matter, too. But without an effective and efficient event lead capture form, you’ll inevitably fall behind. That’s why we wanted to provide an outline of […]
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