Software to Build Lifelong Relationships
Your website IS the university. Open the door. Create loyalists from high school to alumni. Rinse and repeat.
Promote fundraising
Build stronger relationships and easily promote fundraising initiatives
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”
– Kofi Annan
Why Educational Institutions Choose Lead Liaison
Florida International University
Lead Liaison recognizes that educational institutions need to communicate with students and prospective students in a relevant and meaningful way. Features like social append, database segmentation, and our deep level of integration with Salesforce helps FIU accomplish their goals effectively.
Learn everything you need to know about how to apply our solutions!
Universities, training companies, trade schools…they all have something in common. They’re educators that can leverage relationship marketing software to build stronger bonds with their audience, increase enrollment and create lifelong loyalists. Undergrad, graduate, alumni, athletic and special programs all benefit from software that helps attract, convert, monitor and retain students. Just like the average car-buyer, todays generation of students conduct their research online. Most prospective students hesitate to call the admissions office or visit the campus and get caught up in a formal recruiting process. As prospects engage with your educational content, Lead Liaison tracks their behavior and builds a rich profile that combines demographic, behavioral and social data. Use this data to run targeted campaigns across multiple marketing channels, such as web, mobile, social and offline. Turn your website into your #1 Admissions Officer.
A university’s website IS the university to the prospective student.
– Andy McIlwraith, Director of University Marketing, Florida Institute of Technology
Implementing marketing automation for education can be a difference maker, increasing admissions and generating continued student and alumni interest. Today, thousands of prospective students browse university websites on the hunt for higher quality education. Turn a curious, prospective student into an enrolled, active member of a university’s student body through lead nurturing. Continue to maintain contact through to alumni and beyond with software to facilitate lifelong interaction.
Old Processes Require a New School of Thought
How Educators use our Software:
Reach Forgotten Segments
Marketing automation reaches out to segments that schools have forgotten about. Take the 16 or 17 year-old, who, for example, is interested in a meteorology degree, he/she will give an email address to get information about the degree from the web. The high school student is not yet interested in getting caught up in the nuts and bolts of contacting an admissions office. An email address is the new currency on the web today. Think of how valuable that email address is to a university when you consider the lifelong relationship that could be built with young adults just now venturing into academia.
Increase Graduate Admissions
Universities are in the business of education. Make sure your university has the best chance of helping your students continue their education through graduate programs. Use a three prong approach to segment prospects, utilize engagement metrics, and fold that data back into social media while dedicating advertising channels for each segment.
1. Analytics – Measure web traffic, determine what the calls to action are, i.e. set up campus tours for prospects, etc.
2. Implement marketing automation for lead generation and qualification.
3. Implement real-time online advertising using programs such as Google AdWords.
Accelerate Interests from High Schoolers
School monitors and reaches out to prospective high school students in their junior and senior years. Automatically nurture them through their high school education until they take action with the admissions office. Manually doing this would cost universities a fortune. With software that automates communication and builds a bond between the student and the university, it’s priceless.
Understand "Ghost" Applicants
Ghost applicants are those that never fill out an online form or an application, but simply called and applied for admission. Having marketing automation for education will give marketing and admission feedback on what the applicant may have looked at on an educator’s web site, perhaps it was student housing for example.
Alumni Bonding
Use our marketing automation for education platform for keeping Alumni attached to your school for postgraduate activities. Activities keep Alumni involved and provide a steady stream of revenue for schools to provide seminars, classes, and workshops that keep Alumni up to speed on happenings at the university. When Alumni create families of their own, more lifelong relationships will emerge. It’s all about growing the universities network.
Measure Popularity of Majors and Programs
Identify which university majors or programs get the most traction and which ones are falling behind. Make decisions about your curriculum through data-driven intelligence.
Measure Lead Generation
Measure enrollment inquiries across the educator’s website. Which web forms and areas of the site are attracting the most number of inquiries. Re-market to prospective students using powerful behavioral targeting to identify which students submitted a form.
Expedite Collection of Prospective Students
Hundreds of students are willing to supply an email address to get information rather than calling admissions. With marketing automation for education, educators are able to track everything each audience member does and how long they are on each page. Website visitors (prospective students) are willing to fill out a form to get data, “instant gratification,” rather than go through admissions and not know when they will get the desired information via postal mail.
Expand Points of Entry
Use Lead Liaison to benefit enrollment management. Colleges are not great at points of entry other than for a prospect to call the admissions office. Without relationship marketing technology, a high school prospect does not have a point of entry for additional information about a school or its programs other than going through admissions. Build out sophisticated web pages created from templates of your existing site. Easily build drag and drop web forms for each subject area within the university to expand the probability of getting a user into a universities lifelong marketing channel.
Deeply Personalize Campaigns
Once an education lead comes into a university’s CRM the admissions team can creates custom campaigns to target their audience based on demographic, behavioral and social information.
Marketing Online Programs
Online programs heavily rely on their online content to prospect new students. Lead Liaison uses touch point management to measure the number of times that students use your university’s website for information and direction.
Measure Website Effectiveness
Identify which areas of an educators website is stronger than another. Is a new university program or learning module getting all the traction? Which programs should be cut and/or reconsidered? Value website activity and behavioral tracking reveals strengths and weaknesses in an educator’s website. A school can learn its most popular majors from admissions numbers, but a school will not know the effectiveness or ineffectiveness of its online marketing until it measures web traffic to the university’s majors and program information.
Central University Marketing
Use Lead Liaison’s marketing platform to support groups around the university or use it to help bolster central marketing. Easily engage in social media, create landing pages, make assets trackable, track conversions and much more.
Research Departments
Use Lead Liaison to target communication with other research groups. Send out surveys to collect opinions from fellow researchers.
Grow Continuing Education
Most educators deliver different levels of education such as certificates, masters programs and night school. Make a smooth transition for students moving from one phase to another. Enable targeted marketing and re-marketing to students using meaningful messaging derived from behaviors, demographics and social insight that gives admissions offices more opportunity to slide and dice their university database.
A Toolbox for Athletic Departments
Athletic departments can use Lead Liaison to help facilitate ticket sales, sales of collegiate items, and as recruitment tools. Active recruitment may not be permitted by collegiate standards, but passive recruitment is permissible. Passive recruitment monitors an athletes activity and engagement with your university as they get closer to selection time.
