Event Marketing Masterclass

Step foot inside an American Marketing Association (AMA) luncheon to take this Event Marketing Masterclass alongside other industry professionals.

Introductions

Part 1

Before the Event

Part 2

At the Event

Part 3

After the Event

Part 4

Measuring ROI

Part 5

Founder Ryan Schefke unpacks:

what steps a marketing person needs to take to ensure the successful execution of a marketing event
Key steps in preparation, execution, and follow-up of marketing events
the importance of tracking ROI
How to interpret key event data

Additional Resources

Lead Liaison offers many other valuable resources for your trade show and marketing event planning.

Click here to visit our Resource Library!

This Event Lead Management Kit includes a marketing event statistics infographic, an event preparation checklist, a post-event workflow example, a decision guide, a case study, and much more.

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