Event Lead Management is an effective strategy for capturing, processing, distributing, and nurturing leads from trade shows or other marketing events. Having a single platform to manage your event creates efficiency gains as one system manages all aspects of your workflow from point-of-capture to customer.

Ideal For

Mobile Users

Sales Reps

Quickly capture leads without the hassle of entering them into your CRM at the end of a long day on the event floor.

Marketers

Get the information you need through customized forms specific to your organization.

Admission Reps

Make signing in a breeze by uploading a list of attendees before the event. All you need is a name or an email.

Web Application Users

Marketers

Begin the qualification and nurturing process the moment your reps capture the lead. Learn more about your leads through our exclusive Social Profile appending.

Sales Managers

No lead falls through the cracks as they are seamlessly added to your database the moment your reps capture the information.

Admins

Let our system handle lead distribution for you, using your organization’s custom rules to make sure the right lead gets to the right account manager.

Benefits of Using Event Lead Management

Seamless Syncing
Sync data with other systems (such as CRMs or marketing automation platforms).
Ease the burden
Having a go-to strategy reduces the headache for traveling event managers.
Uniform Lead Capture
Having consistent lead capture technology in place takes the worry out of capturing leads.
Simplify Workflow
Develop repeatable processes for managing event leads.
Deepen Personalization
Having an event lead management strategy in place enables you to highly customize follow-up.

Lower costs
Events are expensive enough. Lower lead acquisition costs via automation.
Improve Communication
Automatically send a “Thank you!” text minutes after they leave your booth.
Increase Reliability
Forget about losing business cards or mistyping an email address. We’ll handle it!
Enrich Data
Once the data is synced, enrich Prospect Profiles with social data such as interests or hobbies.
Eliminate Wait Time
Don’t wait for days to get access to your leads. Process them immediately.

Q & A

Why would I used an event lead management system instead of the system provided by our lead retrieval company?

An event lead management system differs from standard handheld barcode scanners or mobile apps provided by most lead retrieval companies. First, they allow you to customize your form to collect data that you want in addition to data stored in the barcode. Second, data gets added to your back office system (CRM, automation system, etc.) in near real-time without having to deal with exporting/importing and data curation. Finally, there are more lead capture methods such as business card transcription, business card scanning, and quick search/find from a list.

In addition to lead capture, what other services does an event lead management system provide?

Enterprise-level event lead management systems will also offer a CRM for data storage, sales automation, and marketing automation as additional “packages” to add-on to your event lead management system.

Does an event lead management system allow me to run a check-in process at my event?

Yes, most event lead management systems will allow kiosk mode. Kiosk mode locks down the device so that the user who is checking in can search for their name and select it to pre-fill the form with their information, correct it as needed, and check in.

Will my event lead management system scan barcodes?

Yes, your event lead management system can scan barcodes provided by many lead retrieval vendors such as Cvent, Experient, CompuSystems, ATS, ITN, Expo Logic, and many more. Your event lead management provider will integrate the lead retrieval company’s Development Kit (a.k.a. development library) to support their barcode format and data structure.

People keep giving me business cards. Can I use them with event lead management?

Yes. Event lead management usually include an option to capture data from a business card, ranging from simply taking an image to Optical Character Recognition (OCR). The most accurate way to capture data from a business card is by using transcriptions. Simply take an image of the business card, and your event lead management provider will transcribe the submission. Unlike OCR, it is unlikely you will run into issues with misread characters and tends to have more support for foreign languages.

What kind of information can I capture?

Thanks to the ability to create custom form fields, your lead event management system can capture any type of information relevant to your organization through text fields, drop-down menus, check boxes, images, and more.

How many devices can I use per event?

Many event lead management systems license by the number of devices you would like to use. Some, like Lead Liaison’s GoCapture!™, do not limit you to how many users and devices you can add.

How many events can I run?

Many event lead management systems license by the number of events you run. Some, like Lead Liaison’s GoCapture!™, do not limit you on how many events you can run. However, there may be an integration fee to integrate barcode libraries from show organizers. Ask your provider for more information.