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Lead Liaison

How Lead Nurturing Can Build Trust with Potential Prospects

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How Lead Nurturing Can Build Trust with Potential ProspectsLead nurturing is the process of building strong relationships with qualified prospects regardless of when they will be ready to purchase. It is a strategy of supplying free, useful information with the goal being to earn their business and their trust for whenever they are ready to buy. It is an opportunity to get to know the lead first, understand their needs, and then make a real connection. It’s important to understand how lead nurturing can build trust with potential prospects.

It is NOT an Opportunity for a Sales Pitch

The real purpose of lead nurturing is to establish a mutually beneficial relationship, where the lead will eventual rely on the information provided and in return grant the company their business when the need arises. It should not be used to coerce a prospect to buy through obvious sales gimmicks or calls to action.

Effective lead nurturing starts with branding the business as an expert in their field. The fastest way to build a solid reputation is by providing quality content at no charge with no obligation to make a purchase. Trust is created if content is relevant, useful and directly related to a lead’s specific needs.

What they Need to Know, Not What they Need to Buy

The more a company can personalize the content to the reader the easier it will be to build a trusting relationship. Communication should have the appearance of a one-on-one conversation rather than a mass emailing from a company eager to promote their services. It should come across as a sincere offering of advice or guidance that provides a real solution to a leads specific concern.

Lead nurturing information should also qualify the need for purchase through clever content that guides the lead to a pre-determined conclusion. The content should suggest that a purchase is beneficial without actually requesting their business. Focus on how the lead will have an improved experience or how they will save money or make money by utilizing the product or service.

Lead nurturing requires a delicate balance of understanding each lead and nurturing them in the right direction without overpowering or offending them. It is not a race to the finish line approach; rather, each lead will convert on their time schedule. The end result should be a sense of trust and loyalty that benefits both parties for years to follow. Once a prospect truly trusts in a company through effective lead nurturing, they will be customer for life…or at least as long as the trust is still there.

Lead Liaison

Best Practices For B2B Lead Nurturing Initiatives Part 2

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Best Practices for B2B Lead Nurturing Initiatives Part 2Yesterday we posted Part 1 of our Best Practices For B2B Lead Nurturing Initiatives series. Today’s post is a continuation with Part 2 of Best Practices For B2B Lead Nurturing Initiatives. In this post we’ll discuss lead nurturing initiatives around keeping the door open and avoiding over-campaigning.

Open Doors Before Closing Sales

Perhaps your drip campaigns introduced one particular facet of your company due to higher price value.  In order to correctly nurture your leads, you’ll need to widely open doors which provide insider views of what other products or services are offered by your company.  Not every gathered lead will find fruition in your first offered product or service; make sure all potential possibilities are ‘dripped’ through campaigns before making your pitch to purchase one particular product or another.  B2B leads should never be closed on their first point of contact, either, since both businesses have equal mindsets and know how to pitch each other whereas customers simply need features, benefits and it’s a done deal.

Avoid Overly Serious Campaigning

While your imminent goal is complete product pragmatism, offering somewhat enlightening or playful candor in your sales emails or landing pages will brighten the mood of whatever business representative will make the initial point of contact with your company.  B2B leads hinge on common knowledge that two people will pitch each other unless the lead has needs so severe they’re willing to cut to the immediate chase.  Although rare in form, these leads close quickly, return often and will even bring other businesses under their arms; therefore, it helps to break the ice with some spirited conversation.

In Conclusion

To avoid cantankerous lead nurturing mistakes, make sure you spend the bulk of your effort speaking directly to businesses through landing page creative that clearly outline what you’re offering, how it will benefit the business and how they can reach out to you.  Make every lead received count, slowly dripping campaigns to them which speak fact, not dollar sign.  Finally, keep in mind you’re not trading nuclear warheads or something excessively clandestine; liven otherwise stagnant conversation while keeping your lead completely cared for in all respects of the marketing process.

Lead Liaison

Best Practices For B2B Lead Nurturing Initiatives Part 1

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Best Practices For B2B Lead Nurturing Initiatives Part 1B2B sales representatives eager to close their commission-based sales all too often rush the entire process which, of course, causes buyer apprehension while heading for the door.  Once could really find benefit in nurturing leads perhaps slightly slower, especially when testing new markets or catering to finicky buyers.  With 2012 nearly in the books, 2013 presents new challenges among what could be our most challenging financial year post-911 yet; therefore, we introduce some lead nurturing best practices to consider when scripting your drip campaigns or initial post-lead capture phone calls. Here’s part 1 of our Best Practices for B2B Lead Nurturing Initiatives.

Landing Page Semantics

Lead nurturing initiatives should begin with an assessment of your landing pages. Your landing pages need perfected before any discussion of nurturing potential B2B interaction commences.  Succinctly purporting your message means becoming the buyer of your own products, perhaps better described as buyer empathy. If your landing pages lack fervor, insightful information or really zero mitigating reasons for potential business customers to request further information, your sales team will lead long, boring and commission-less lives.  Content needs to clearly pronounce your business goals, product usefulness and even the key benefits of buying into these products or services.

Perhaps one powerful, high profile buyer who willfully wrote an honest testimonial about using your services should appear on your landing page.  If you have access to top-ranking spokespersons, this would definitely be the time to employ their services.

Nurturing Through Pre-Sales Preparation

According to recent Marketing Sherpa studies, 27% of captured leads are actually ready for salespeople, leaving 73% which must be nurtured before sales pitches are introduced.  Insightful presales preparation, such as having live demos of products or services in action or informational welcome emails in place, have been known to make the entire sales funnel naturally populate with larger pre-prepped lead volumes; therefore, making a concerted effort in preparing your presales sales campaigns would provide immeasurable quality in both lead captures and less time in continuously polling leads before being shipped off to sales departments.

Tomorrow we’ll finish up with Part 2 of  Best Practices For B2B Lead Nurturing Initiatives. In the meantime, if you think Lead Liaison can help you with your lead nurturing initiatives please let us know!

Lead Liaison

Understanding the Secrets to Successful B2B Lead Nurturing

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Understanding the Secrets to Successful B2B Lead NurturingThe new marketing advantage that businesses use is B2B lead nurturing. B2B lead nurturing is trending because of how effectively it can build relationships, create interest and convert leads into revenue. It is considered to be the most crucial stage in a company’s marketing automation strategy and it has the ability to convert endless solid stream of leads into sales.

These are the secrets to successful B2B lead nurturing that every company needs to consider.

Qualify and Segment Leads First!

If a business has successfully marketed their website, there should be an abundance of potential buyers perusing their website each day. Each buyer has a unique personality, purchasing history, and specific need for their business. Get to know what matters to their business by mapping out a buyer profile (IT, finance, sales, marketing, etc.) and creating content tracks for each buyer profile. Group similar buyers together, so content can be created specifically for each group of potential leads. Use a marketing content map to map content to each buyer persona.

For example, consider a company that sells nails and screws. They might break down their B2B leads into three segments. They will need to create different content directed at companies that need nails and screws, companies that only need nails, and companies that only need screws. There is no point in sending material talking about the necessity of a quality screw, to a business that only purchases nails. That is why qualifying and segmenting is the first step in B2B lead nurturing.

The Right Frequency!

Most buyers are so busy with planning, strategizing, budgeting and their daily paperwork that they don’t have time to read everything that is sent their way. If they feel a potential supplier is bombarding them with new information daily it can quickly become a turn off. B2B lead nurturing articles, tutorials, emails etc. should be sent just often enough to keep them interested without becoming intrusive.

Send Relevant and Beneficial Content!

Think about what that specific lead segments need when creating B2B lead nurturing content. Most buyers are looking for new products and services that will improve efficiency, cut costs, and make them look more valuable to management. All content should start with a title or introduction that specifically addresses how this information will benefit the buyer and ultimately the buyer’s business. It should never reference requests to make a purchase or be created as a way to entice the buyer to commit to a purchase.

For example, the introduction should look like this: “Improve the strength and integrity of any structure by using stainless steel nails.”  Instead of, “Buy stainless steel nails because they are stronger.”  The first one is an example of successful B2B lead nurturing because it focuses on what the lead needs and not on what is being sold.

Remember to keep all B2B lead nurturing efforts straight to the point. The buyer’s time is valuable and it should always be treated that way. B2B lead nurturing is a great way to grow a company, but it has to be directed at the right people, at the right time and with the right information.

Interested in having Lead Liaison help your company with a successful B2B lead nurturing plan? Contact us by filling out the short form on this page.

Lead Liaison

How to Get Your Lead Nurturing Prospects to “Talk” to You

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How to Get Your Lead Nurturing Prospects to "Talk" to YouHave you ever wondered how to get your lead nurturing prospects to talk to you? B2B leads can tell you a lot about themselves through their responses – or lack thereof – to your marketing messages. They can reveal personality, interest, motivation, determination, and authority through their actions following a marketing contact. Successful lead nurturing starts with getting the information you need to make progressively more effective impressions.

But how do you get them to “talk” to you?

Direct response marketers have been doing this for years. DR companies care primarily about – what else – a response, so DR messages are often designed to initiate a specific instant reaction. Often, this means a one-off sale, but non-DR marketing can employ similar strategies in order to nurture leads towards a sales engagement.

In order to uncover vital information about your prospect during the lead nurturing process, response mechanisms should be included in each message that is sent. Here are a few ideas that can be used to provide insight into critical characteristics of your leads:

Act now! One of the mainstays of direct marketing reveals how motivated your lead is, what messages resonate enough to stimulate a response, and what buying authority the lead has.

Want to learn more? Providing teaser content, such as a brief product description, can be effective at collecting email addresses or other contact information, and may even lead to a customer-facing engagement with a sales agent.

Give us suggestions. By requesting opinions, thoughts or recommendations, a lead exposes his interest level, motivation, and buying indicators. This is an enhanced lead nurturing engagement; after all, he is interested enough to take the time to share his thoughts, so this lead may be worth pursuing.

Refer a friend. If a lead is impressed enough to share a message, product or company with friends, relatives or associates then the marketing impression has been effective. Although it’s difficult to determine lead qualities such as motivation, authority or determination, a lead that refers your information may likely be a good candidate for a brand ambassador.

Like us. Through social media, customers can express their support for your company. Social media “plugs” are good indicators of a lead’s personality. For example, sharing support for your product indicates she enjoys social networking and may possibly be influential.

Get prices instantly. If prices are not listed publicly, a lead can indicate motivation, determination, and personality by requesting pricing. A website widget that collects an email address and instantly delivers a price quote may reveal that the lead needs your solution and is ready to buy or is a price-driven decision maker.

A creative way to further conversations with your prospects is by using marketing automation techniques such as those found in Lead Liaison to reactive to link clicks in an email. For example, if a prospect clicks any link or a specific link as described above then add the prospect into a different nurturing “track” or send them another piece of content that’s relevant to the message they’re responding to.

There are many ways to generate valuable information about your leads. For more ideas to create a successful lead nurturing contact a Lead Liaison representative today.

Lead Liaison

Progressive SEO Tactics Which Define Inbound Marketing

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Progressive SEO Tactics Which Define Inbound Marketing You’ve probably studied numerous search engine optimization tactics which assist your business in saving money normally spent on marketing efforts.  The general consensus states you’ve probably read how inbound marketing tactics will grow your business by producing enticing content which organically ranks.  Combining both SEO tactics and inbound marketing efforts into one sweet package, however, is an area we’ll implore your astute business sense in today, providing specific steps on how progressive SEO tactics which define inbound marketing can redefine your business presence online.  Content is great, keywords are necessary and meta data definitely needs accuracy.  We’ll stretch well beyond those ideologies today, however, and bring your link efforts to light by introducing better content strategies.

Solving The Keyword Puzzle

It may seem trivial to many businesses; however, when businesses begin their online explorations they need to clearly define keywords before opening their doors, yet you’d be surprised how inaccurately this is done.  Many people use the Google Keyword Research Tool to find their highly relevant and widely searched keywords, hoping to vault immediately ahead of competition.  Sure, it works to a point.  What would be even better is employing keyword co-occurrence, otherwise called semantic connectivity.  Since recent updates to algorithmic patterns mean content is under fire, choosing words which naturally have similar meaning or belong with each other will make your keyword selection seem less forceful.  For example, let’s say you operate a music website; here is the old way and new way.

  • Older way to choose keywords: music, musical, a music, music a, music store
  • Newer way to choose keywords: audio, melodies, tunes, sounds, beats, songs

As you can see, we’re using synonyms of these keywords as our main website meta data.  We’ll then write content which blends these terms into something which naturally looks like it belongs.  Why is this relevant to inbound marketing? The more natural your content is written without forcing keywords, the greater relevance Google will find in your content which organically raises your position in search results.

Buddy Up With Blogs

Next phase of inbound SEO is how Google will adjudicate relationships you’ve formed with similar niche sites.  To increase your site’s worth, the evolution of guest blogging has now become hotter than ever, and for perfect reasons.  Instead of comment spamming to get relevant links, we’ll need to locate blogs related to your business and write for them with only one relevant deep site link in either your author bio or within content (depending on site rules).  How do we find guest blogs?  Here are some specific ways we can do this:

  • Use My Blog Guest to find blog or site owners looking for relevant content.  Write the content to their specifications with specific reference to a blog post within your own blog.  Sign your guest post with author biography dictating what your business or blog is about.
  • Search Google cold-turkey by using the following search query – blog: “submit guest post”.  You could specify “powered by WordPress” or even throw a specific keyword in your search query.  Alternatively, you could simply search for ‘top places to submit guest post’ and sift through thousands of blogs all day to find your niche.  Not exactly effective time management, however, to take this route when better search strings are available to use.

Once you’ve found relevant blogs where your content can reside, and upon approval of your post, you can write another post on your site with the title of your recently approved guest post as a themed link. This gives you both juice and makes people want to follow your other stories.

Why is this relevant to inbound marketing? Simply put, Google wants your content to contain inbound and outbound links to content which is similar to your own instead of boring contextual links parked in your link section.  The more you guest post and share your ideas with others, the more others will be drawn back to your content.

Making Internal Connections

Equally important to inbound marketing is tactically linking content together within your website to tell Google that everything you’re writing about or selling is relevant to each other, and keywords which you’ve chosen to target.  This is great for not only getting better page ranks, but also perfect for targeting search traffic to generate customer traffic specifically targeted to your businesses.  Making sure to link each keyword to specific keywords which belong together between content will greatly improve your inbound marketing efforts.

Ideas To Increase Content Readability

Since the greatest inbound marketing tactic which professional SEO companies will not tell you is organic rankings are golden, your efforts all begin with providing readable content your readers can relate to.  These readers will naturally find you if your content doesn’t appear to be repetitious, and avoiding repetition means coming up with well-discovered content from your own expertise and not copied from other sources.  Let’s look at several ways that naturally relevant content can create organic SEO opportunities which directly feed into the definition of inbound marketing.

  • Solve problems. You can write how-to’s, funny literature and content which seems to be heart-felt yet people have issues, and your business needs to address consumer woes and solve them. When writing your content, keep in mind prevalent worldwide issues.  Address the issues, what problems these issues are causing, and how you plan on defeating these problematic areas.  Constantly telling people how to do something will rob your business of customers as you’ll simply teach consumers how not to use your product or service.
  • Answer questions. If your website or blog receives lots of inquiries, perhaps spend your time writing content which collectively answers these questions.  When people feel suppressed by your solvency, they’ll be more apt to purchase from you or at least follow your content closer.
  • Debrief customers. People always wonder how things work in boiler rooms, office meetings or in datacenters.  Deliver a sense of demystification by describing what really goes on behind closed doors so people feel more ‘in the loop’ with you.  Making people feel completely in control opens more doors, and brings better meaning to word of mouth advertising.
  • Provide visualizations. Google loves videos, great content and website interaction.  You can easily combine the three to propel your inbound marketing efforts to the next stratosphere by making videos of your content, and even providing afterthoughts under the video.  When people have visual verification you exist, the walls come down and more business will come your way.

The Main Inbound Marketing SEO Tactic Is Content

If you list every possible search engine optimization method known to man, many relate to outbound marketing.  Link building, social sharing, PPC and other major forms of generating mass traffic are all relevant to shouting at customers instead of letting them find you.  Content creation, both through guest blogging and self-published works, is the best and only effective mannerism which inbound marketing truly comes to form.  Content may not be ‘king’ in the books of many SEO professionals, yet Google is proving through recent changes that more brownie points are given to websites which have useful, well-researched and deeply linked content as opposed to those who have millions of irrelevant links or multitudes of social media followings.

Lead Liaison

How Can B2B Lead Nurturing Help Generate Revenue?

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How Can B2B Lead Nurturing Help Generate Revenue?Marketing automation and B2B lead nurturing is a technology that streamlines and automates marketing tasks, so a company can increase operational efficiency and grow revenue faster than ever. The vast potential of B2B lead nurturing can quickly expand a business’s customer base by converting qualified leads into customers. This process has been proven to generate 50% more sales ready leads at a 33% reduction in cost. It also improves the rate of closing sales, since B2B lead nurturing is designed to develop a trusting relationship between a prospect and a business.

A strong pre-sales relationship is built by using lead nurturing to provide potential customers with relevant and useful information. By branding a business as an expert in their field through free articles, tutorials, guides and blogs, it trains the prospect or customer to refer back to the source when they need guidance or when they are ready to commit to a sale. A buyer for any business has their own reputation to maintain, so they are always going to choose a company that has established themselves as worthy of their business.

Successful B2B lead nurturing requires regular contact, without overwhelming the lead. Any information given to the lead should be on a set schedule and never more often than once per week. If a company sends too many lead nurturing attempts in a short period of time, it can turn the customer against the business. If a company does not send any new and exciting information for an entire month, the lead will lose interest in their information and their business. That is why balance is so crucial to B2B lead nurturing.

When it comes to B2B lead nurturing every buyer is looking for something that will make them better at their job or something that is better for their business. Lead nurturing emails need to speak to their personal goals. Position emails around showing ROI, improving their efficiencies, impressing their employers or whatever it may be that will motivate the prospect to continue reading. Keep in mind though, content should be prepared based on the readers profile. Map out your buyer profiles (IT, finance, sales, marketing, etc.) and create content tracks for each buyer profile. Content also has to be presented as real information and not something that was created to swindle them into making an uninformed purchased. Focus on what buyers need, not what you need.

B2B lead nurturing should never involve pressuring a buyer to purchase. The content that is sent to the buyer should guide them in the direction of the service without a forceful call-to-action. A business can scare a buyer away by filling their supposedly free advice with obvious sales pitches. The content is only meant to strengthen the relationship, it is not meant to be a closing tool. If it is created properly, the lead will come to their own conclusion and contact the business when they are ready to make a decision.

B2B lead nurturing has the ability to generate increased revenue, but only if the nurturing efforts are worthwhile to the lead. It can easily backfire if it is not done properly, which is why it is always best to start by contacting a professional marketing automation company such as Lead Liaison. A business has to make sure that their B2B lead nurturing campaign is relevant, informative and interesting. It also has to be done regularly enough to be effective without overwhelming the lead. If it is done right, the possibilities for growth are endless.

Lead Liaison

Why Do Modern Businesses Need Lead Nurturing?

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Why Do Modern Businesses Need Lead Nurturing? Every business needs a systematic lead nurturing plan if they hope to stay competitive in today’s marketplace. Times are changing and every company’s marketing efforts have to change along with it. Thanks to online capabilities the world is now an open market and no customer is out of reach.  By having a reputable, high ranking online profile, the possibilities for growth are exponential.  Below are three examples of why modern businesses need lead nurturing.

To qualify, find & segment leads first!

Leading nurturing starts with a proven marketing automation program that is designed to find and qualify potential leads. There are countless potential leads surfing the web every day, but searching for leads manually is too time consuming (and costly) for anyone to do it with any real success. Automated systems like Lead Liaison helps businesses track and qualify leads and then segment them into definable groups. By grouping leads based on demographics, personal interests, similar browser history and any other criteria important to your business nurturing can be personalized without having the daunting task of targeting each prospect specifically. Lead nurturing can then be geared towards a pre-determined set of leads that share common goals and backgrounds.

To provide quality information!

Every lead nurturing email, article, free report or tutorial needs to be created with the lead’s interests and desires in mind. It has to grab their attention and provide real value, so they are inspired to continue reading. By understanding a  leads interests, the information that is sent can be catered specifically to topics that they want to learn more about. Modern businesses need to send out quality information regularly to build trust and establish themselves as experts in their specific field. A lead is more likely to convert when they feel confident in their choice.

To stay competitive!

The global marketplace not only creates more opportunities to find leads, it also creates more choices for the lead. A customer today can choose any supplier in the world. A smart shopper will comparison-shop to make sure they are getting the best product or service, at the best price from the best supplier. That is why every modern business needs lead nurturing to convert leads. They need to do something to make their business stand out as the leader in the field. If they neglect to nurture every potential lead, another business will do it.

If a company neglects opportunities created by marketing automation and lead nurturing, they will lose out to businesses who have already contacted the lead and leverage marketing automation technology. That is why it is crucial that every company has a strategic plan for generating, qualifying, segmenting and converting leads into sales through quality lead nurturing. A modern business won’t be able to stay competitive if they are not practicing lead nurturing.  Don’t fall behind the times and let your competitors take away your business!

Lead Liaison

10 Winning Email Drip Campaigns – Part 2

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10 Winning Email Drip Campaigns – Part 2Email drip campaigns can be an effective lead nurturing tool if used appropriately. Email provides a convenient way to establish trust among leads that take time to cultivate, and allows you to build a relationship without offending prospects. There is a variety of useful ways you can inform, assist, and entertain your leads while they go through their buying decision cycles.

In 10 Winning Email Drip Campaigns – Part 1, we covered five effective options that can be used for lead nurturing purposes. Here are five more that experts agree will boost your lead nurturing effectiveness:

  1. Free Resources – Providing a link to a tool or resource that your prospects can use is a great way to show that you are interested in being helpful, that you wish to be an ally. For example, if your market includes companies that provide financial investment advice, provide links to popular trading software products. Online financial calculators, website keyword analyzers, and energy conversion charts are commonly used examples of helpful tools.
  2. Industry Surveys – Send relevant data that gives your prospects a view into what peers are thinking. Information about trends or opinions can provide valuable insight to your email recipients. One strategy might be to conduct your own survey and furnish the results as part of a drip campaign.
  3. Industry News – Creating awareness about important news can be an effective method of building trust. Many business professionals like to be informed about their industry, so sending a brief message that includes a link to a recent news article provides a reason to make contact – and a way to remain relevant in your prospects’ eyes.
  4. Blogs – Why not provide a link to your blog in an email message? Using this technique combines the marketing power of email and blog posts in your lead nurturing strategy. One good way to promote your company and nurture leads is to share recent posts, but be sure to remain sensitive to the frequency with which you are contacting prospects.
  5. Videos and Images – Visual content can help to achieve TOMA in your prospects’ minds. Sending a useful how-to video or a funny (but tasteful) cartoon can provide a nice break in their routine and build a relationship over time. It’s most effective when you use content that is relevant to your B2B prospect or your offering.

There are a few things to keep in mind when you design your drip campaign. First and foremost, touch points should not be stale rehashes of previous messages. Secondly, every message should be designed to provide value to your prospects. Third, it’s best to integrate a variety of content within a linear campaign; provide content that builds engagement as the number of contacts increases.

While you nurture leads through a drip campaign you should avoid overexposure. On average a schedule of blasts every 2 to 4 weeks is appropriate. And don’t forget to include opt-out links within your email messages to avoid being labeled as spam.

To find out how we design effective email campaigns for lead nurturing, contact a Lead Liaison representative today!

Lead Liaison

Act-On Pricing

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Act-On PricingAre you looking for Act-On pricing? We’ve had several companies recently come to Lead Liaison because they too were looking into Act-On pricing and came on board with us after realizing the details of month to month, contact-centric pricing models. Don’t get us wrong, Act-On is a good company with great funding to back it. But, as a consumer – there are a few things you should be aware of when considering pricing from companies like Act-On.

Simple, yet Complex

On the surface, Act-On pricing seems pretty simple. You get all the software (no editions, versions, etc.) and you pay month to month. The only variable in pricing is the number of unique contacts in the your system. A few companies in the marketing automation space price their software like this. It’s kind of like AT&T, Verizon or any other service provider that charges you based on data and if you go over your data plan – you pay a price for it. Who likes to be capped? I know I was frustrated when AT&T changed my data plan from unlimited to capped. The problem is, with models like the Act-On pricing model your pricing can quickly skyrocket through the roof as your number of contacts go up. It makes it very difficult to balance the marketing budget when costs are unpredictable and could spike or normalize (who knows) on a month to month basis. Consider the value of predictability and known costs for the term of your agreement.

Partner vs. Vendor

It seems a few marketing automation providers offer month to month pricing. It might be the newest fad, kind of like “freemium” (free software, but when you really start to use it you pay for it). It may seem attractive at first, but think about why Act-On pricing and other companies’ pricing is month to month. They run transactional businesses. They need to drive volume. When companies price it month to month they want you as a company, not a customer, in their portfolio to show investors and their board of directors how many new companies they’re working with. When you cancel, do they care? We encourage you to think carefully when you go down the marketing automation path. Like CRM, do you want to choose a CRM vendor you’re going to move away from in 3 to 6 months? We hope not. Since ripping out marketing automation (if you’re using it right) would be counterproductive month to month contract terms shouldn’t even be a consideration. If it is, you might be going about your strategy the wrong way. Choosing a marketing automation provider is a very important and strategic business decision. Marketing automation technology has many operational pieces that integrate  into your processes. Why would you want to hit the abort button in some random month?

At Lead Liaison we focus on being a partner, not a vendor, to our customers. We look to build long term relationships with our clients. We listen to their concerns and feedback then incorporate it into our software. Our customers have helped us build an easy-to-use, powerful revenue generation software platform. It’s our duty to continue to innovate, listen and build our trusted client base.

Interested in learning more about Lead Liaison and working with a true partner? Contact us through the form on this page.