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Lead Liaison

Can Automation Help Marketing & Advertising Agencies?

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Marketing and Advertising AgenciesDigital agencies have a new tool to gain a competitive edge: marketing automation. And while there are those that wish to focus on simply designing creatives and making social posts, progressive agencies are looking to manage their clients’ marketing lead pipelines. Marketing automation (we prefer the term “revenue generation”) provides a multi-layered way to show clients how well your messaging develops client/prospect relationships. Marketing automation can help marketing & advertising agencies grow their business.

Agencies can leverage their expertise in message development with the ability to provide managed marketing services. Our Lead Management Automation™ platform allows agencies to identify marketing/advertising leads, move leads through advanced messaging, integrate agency campaigns with inbound channels, and provide metrics to their clients. Rather than taking a shotgun approach, agencies can segment markets for specific messaging. And results are better defined as demographic and behavioral data provide ad managers information to help refine future messaging.

Today’s advertising is delivered through social media, content marketing, mobile, and other digital channels. Marketing automation monitors these channels, allowing agencies to manage audience, delivery, format, and other parameters.

Through marketing automation, digital agencies can provide:

  • Lead prospecting
  • Lead tracking
  • Lead qualification
  • Lead nurturing

Once a lead has passed advanced from marketing-qualified (targeted for nurturing activities) to sales-qualified (ready for contact by the client’s sales department) an agency can seamlessly transition the lead generated from their activities to their clients’ customer relationship management (CRM) platforms. This can be a powerful benefit for agencies looking to create a deeper relationship with their clients.

Advertising and marketing efforts are geared towards creating attention, generating interest, motivating decisions, and inspiring action. Marketing automation provides a management tool throughout the entire process. By offering clients lead management services in addition to campaign development, digital agencies reduce their clients’ need to continually monitor and analyze results and allows agencies to modify messaging and campaign execution in order to maximize results.

Lead Liaison

Marketing Automation Improves Sales Pipeline Management

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Sales Pipeline ManagementFor most small to mid-size B2B companies staying competitive with the “big boys” is a day-to-day challenge. Solution pricing, available resources,  and operational costs must be constantly managed to remain viable. The most important business practice, sales, is often managed poorly so perfectly good sales leads slip through the cracks as a bare-bones staff tries to hit as many leads as possible to generate revenue and earn commissions. In fact, managing your sales pipeline efficiently may mean the difference between staying afloat and closing your doors.

The good news is: there is a sales pipeline management solution available which often makes financial sense to employ yet is overlooked as a cost-effective answer to lost leads. A marketing automation platform, such as our Lead Management Automation™ solution, can focus your sales agents and boost your close rate. However, putting a marketing automation system in place will only be effective if used properly. Here are five steps to improve your sales pipeline management practices by using an automated marketing program to boost sales effectiveness and enhance your lead management practices.

  1. Develop a lead profile based upon your existing customer base. Most salespeople are particular about the leads they will pursue. They want hot leads. The trouble is that most small to mid-size B2B enterprises are not set up to efficiently provide the most sales-ready leads to their sales agents. The first step is to define an optimal lead profile based on attributes and behaviors evident in your typical customer. This profile will represent the “low hanging fruit”. A marketing automation platform allows users to define the optimal sales prospect through lead scoring criteria; once a prospect (lead) achieves a specific score, any associated information can be easily shifted to a customer relationship management (CRM) program to be used when the sales department makes contact.
  2. Track the lead source once a prospect has entered the sales pipeline. Knowing how leads have come to your company is important in addressing their needs. Most B2B buyers spend time researching solutions prior to purchase. A lead management system that includes a marketing automation platform allows a sales agent to better connect with prospects by understanding what they are seeking and what marketing messages they have responded to.
  3. Distribute leads effectively (based upon lead scoring criteria) and quickly (based upon achieving a lead scoring threshold). Many times prospects are not ready to buy when B2B salespeople contact them. A marketing automation system provides a timing mechanism that, when used properly, will deliver the best leads at the appropriate time to the sales department.
  4. Nurture prospects when they are not ready to buy. As mentioned in #3, most leads aren’t ready to buy on first contact with your company. A marketing automation program will routinely deliver marketing messages and encourage prospect engagement to move leads through the sales pipeline until they are ready for a sales call. In this way, your sales agents are speaking with leads that have been introduced to your solutions, have been exposed to support materials (such as a white paper or webinar), and have been educated to the point where sales staff can now work on buying objections.
  5. Measure your company’s marketing effectiveness. A marketing automation program will provide analytics that reveal how effective your marketing messages have been in not only attracting leads but nurturing them (moving them through the sales pipeline) to the point of a sales contact. Although small to mid-size companies can develop their own systems for measuring sales effectiveness, the time and expense involved with such efforts can be wasted if an unproven and/or ineffective system is implemented.

There are more reasons to implement a marketing automation platform as a way to improve sales pipeline management. If you’d like to find out how our marketing automation solutions can boost your sales department’s effectiveness, contact a Lead Liaison representative for a free consultation.

Lead Liaison

You’re Bleeding Money if You Don’t Qualify Leads

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You’re Bleeding Money if You Don’t Qualify LeadsLead qualification is all about determining a particular lead’s likelihood to buy. Qualification should be based on a few scoring factors – meaning, not all leads are created equal so you shouldn’t necessarily treat them as such. You’re bleeding money if you don’t qualify leads.

In qualifying leads, one thing to look at is the likelihood that the client will buy based on your sales team’s interaction with the client or the strength of their interest during initial inquiry. The second thing to look at is how the client matches up with the rest of your sales cycle – or your anticipated time frame in which the lead will become a customer via a purchase.

Lead qualification is not lead conditioning

Qualifying leads isn’t about conditioning them. Not every lead that comes through your pipeline is going to be as good as another. So if your sales team members are instructed to treat all incoming leads equally, you’re actually losing money.

You’re losing money because…

your sales team is putting effort into a potential dead end.

your sales team could be sending your client advertising materials or forwarding them to a particular URL on your website rather than spending time interfacing with them.

you’re setting up an expectation that a client will be heavily paid attention to and courted before the sale closes.

One of the biggest complaints between sales teams and analyst or product teams is disparity in the client’s expectations when they’re being onboarded. If your sales team has spent 30 minutes a day for two weeks or more courting a client for sale – especially for low budget clients – you can bet a converted client is going to expect the same treatment from your team analysts. Does this cost the client money? No. It costs you money and resources.

Where the CRM comes in

When you come up with lead qualification criteria, that criteria has to be applied universally for your entire team. Across the board, sales people need to be rating leads using the same qualifications that are standard to everyone else. Unless you have a CRM that’s robust enough – yet easy to use – for managing your sales qualification process, you’re going to have a hot mess on your hands.

When people come to Lead Liaison looking for help implementing a lead qualification process, every company’s needs are different. Some companies don’t have developmental or advertorial materials they can send to low-interest clients for follow-up. These companies are often either spending too much time on low-interest, ill-qualified leads or just ignoring them altogether – which means when their buying interest is picqued in the future, they might turn toward another company for service. Why would you want to lose a lead you could convert just by regularly staying in touch or sending sales materials?

For some companies, simply starting a company newsletter and maintaining an email list is enough to turn these low-interest leads into buys down the line. We never really know until we can get a good look at what the company has to offer.

If you get me on the phone, I know just the right questions to ask about how to start your lead qualification process and best manage it via CRM. Bigger companies aren’t willing to spend that kind of time on you – but I know that if Lead Liaison does, your CRM implementation and use process will go quickly and easily. We want you to make the most out of our application. Talk to me today about how lead qualifying can stop you from bleeding money – and get you started with a robust CRM that works for your whole team.

Lead Liaison

Marketing Automation and Marketo IPO (Another View)

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Alex Williams of TechCrunch reports that as of the end of Q4 in 2012, Marketo was at a deficit of about $82.2 million. [1] The $75 million IPO obviously won’t relieve Marketo of all that debt, but it will do one thing: position them for new growth and marketing.

In the fast-paced business world of grow-often-grow-more, big companies like Marketo recognize the inherent potential of automation marketing and are ready to take it as global as possible. The Marketo IPO will give the company funding to better compete with Oracle and other larger cloud solutions who are getting involved in the marketing automation game. However, there are some downsides to the Marketo IPO filing – and you should be aware of them.

Marketo IPO, Putting Customers First?

Getting Too Big for Their Britches

In many cases, an IPO filing of this size could hint at Marketo’s desire to set itself up for acquisition. Popular articles out in the blogosphere speculate that this buyout would come from Marketo’s partner company, Salesforce. Clearly Marketo would be a great buy for Salesforce and a win-win for everyone involved – right?

Not necessarily. In previous articles, we’ve discussed how Marketo’s out-of-the-box solution becomes less user friendly later in the process when a client wants to explore Marketo’s full marketing automation functions. If you think Marketo is only going to get more user-friendly when it’s bought out by another company, you might want to think again.

Acquisitions – or growth of any kind – aren’t always necessarily the best answer for a service’s customer base. If you need a good example of this, take a look at Ooma Telo. (www.ooma.com). A popular internet telephone service, Ooma’s growth has forced them to make the kind of overseas customer service strides and policy enforcement that can end up being very painful for customers.

You may find that after the Marketo IPO, you’re paying the same money for Marketo services – ensuring they can use your money to pay the bills – while the new funds are put toward getting new customers instead of servicing existing ones.

Going with a Smaller Company

It’s not that brands like Lead Liaison aren’t positioning for growth – it’s that we’re growing, quarter to quarter. We’re interested in profitability and accountability – not in making business investments while we’re still in the red. These types of investments could guarantee that not only will you get crummy service – you’ll be without a marketing automation solution when the company goes belly up. Worse, if the company does start to fold, a competitor could buy it out for cheap – and where would that leave you, the customer?

This is why at Lead Liaison, we’re growing comfortably and at the best pace for our clients. We don’t spend money we don’t have – we are positioning ourselves for the future so that we can adequately care for current and new customers. This is our absolute top priority. Marketo is losing money fast, and we’re gaining. We aim to keep it that way – and we won’t make far reaching decisions that could possibly affect you just to corner the market. It’s about customers from top to bottom.

To find out more about how Lead Liaison is 100% committed to serving you first and foremost, contact us for a free consultation today.

 

[1] Alex Williams. “Marketing Files for $75M IPO to Grow SaaS Marketing Platform.” http://techcrunch.com/2013/04/02/marketo-files-for-75m-ipo-to-grow-saas-marketing-platform/

 

Lead Liaison

Marketing Automation and the Marketo IPO

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Marketo IPOWe’ve got some thoughts to share on marketing automation and the marketo IPO. We’ve watched our competitor, Marketo, over the years and we must say their growth has been impressive. Marketo has helped put marketing automation on the B2B services map. The company recently announced plans to file a $75 million initial public offering (IPO) to “expand and build out its marketing software platform”. This action follows earlier private capital funding rounds of a reported $108 million.

Reviews on the Marketo IPO from Wall Street to Market Street have been mixed. What we do know is that moves like this indicate an ever-growing acceptance by companies of all sizes of the marketing automation industry. We at Lead Liaison are pleased to be a part of the rising tide.

We see marketing automation as the solution for poor lead management, inadequate pipeline management, a lack of sales and marketing alignment or integration, and several other business challenges. Our innovative Lead Management Automation™ platform provides solutions to many of the present-day challenges to being competitive in your markets. Lead Liaison, Marketo, and other marketing automation companies provide systematic marketing delivery and lead management platforms that allow B2B enterprises to methodically engage with their audiences. The Marketo IPO raises awareness of the benefits that MA provides.

The IPO comes at an interesting time for Marketo, however. The IPO raises a question for investors:  Is this the right time to be raising funds? Although, according to sources, the company states it has earned revenues of $14 million in 2010, $32 million in ’11, and nearly $59 million last year, it has had expanding net losses of almost $12 million in 2010, $22.6 million in 2011, and over $34 million in 2012 towards an accumulated deficit of a whopping $82.2 million. That’s higher than the value of the IPO.

Marketo says it intends to “invest significant funds” to expand its marketing and sales operations, develop and enhance its product line, and upgrade its data center infrastructure and services capabilities. Although, Lead Liaison executives understand the capital investments required to increase technological capacity and development, many times much of an IPO’s proceeds go towards marketing and sales costs.

The IPO also raises a question for Marketo as a company. How will the recent funding activity affect the company’s customers. Often when companies go public there is a drop-off in some areas of customer satisfaction. Our privately-owned stature allows us to focus on developing products in response to our customers not to appease our stockholders.

We respect Marketo’s decision to leverage its top line growth by going public. And we are thankful for the exposure the Marketo IPO announcement brings to the marketing automation space. But is it the right time, as the industry continues to cement its place in business services, to become focused on internal needs and not the needs of the marketplace?

Although we congratulate Marketo on its spectacular growth, financing accomplishments, and its impact on our industry, we wonder about the direction Marketo will turn when its obligations could change from serving its customers’ needs to fulfilling its stockholders expectations.

Lead Liaison

What to Expect From Your Marketing Automation Platform

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Marketing Automation PlatformToday’s marketers are relying more and more on automated marketing systems to execute and monitor marketing practices. With a number of marketing automation platforms (MAPs) available in the marketplace, how do you know which system will provide you with all the tools you need? Following years of platform development, we have found there are several components that you should seek when searching for the right system for your B2B company. Here are some functionality areas that should be addressed in your decision.

System integration

Outbound and inbound marketing tools should be fully integrated into the MAP and delivered through a single user interface. An integrated system allows users to launch email campaigns and other communication channels from one platform. Your MAP should automate most common functions and provide scheduling for multiple simultaneous campaigns. And a good system will seamlessly integrate with popular CRM platforms.

Content management

The MAP system you select should provide the capability to easily create, re-purpose  or reuse web forms, landing pages, and other assets. Does it have an organized library for documents, templates, forms, etc.? Your content should be easily managed and the platform should allow permission-based access by employees and partners.

Program management

Drip campaigns, display ad routing, and trigger marketing tactics should all be achievable through a robust system. Lead nurturing practices will require message creation, a delivery schedule, exit conditions, and in-campaign updating. Your marketing automation platform should provide all these functions across multiple campaigns.

Database capabilities

Your lists are your lifeblood. A good MAP system allows for easy list creation, import and export functions, and list prioritization. Of high importance is the capability to integrate your marketing databases with a CRM system, allowing for dynamic exchange between each platform. List segmentation is also an important function because such features provide sharper targeting.

Lead generation and management

Your marketing automation platform’s primary goal is to streamline and enhance lead generation, management, and distribution. Therefore, you should expect your system to be able to manage inbound leads and send autoresponders based on website visits and other online activities. And CRM-integration should provide seamless transition between the platforms for leads that must be returned to marketing for nurturing.

Lead scoring

The system should score leads based on explicit (location, industry, etc.) and implicit (behavioral traits) data. The scoring matrix should be adjustable to allow for new parameters and modified weighting. Once a lead has received a score, the platform should automatically place new leads in the appropriate pipeline stage and responsively transition leads through the pipeline as additional engagements take place.

Reporting and analytics

An automated marketing platform should provide reporting capabilities. Robust platforms will deliver granular reports and the individual and group levels. The analytics functions should return data from disconnected marketing tools such as social media and user forms. Check for real-time tracking of online behaviors.

Channel integration

Whether your marketing practices include webinars, social media, email, or display ads, your MAP should allow posting, auto response, CAN-SPAM compliance, and personalized capabilities. Better MAPs also provide visitor alerts, behavior tracking, and prospect tagging.

There are many more functions that you should expect from your marketing automation platform. The bottom line is that the MAP system you select should provide you with a broad set of message creation, lead management, reporting, and channel integration tools. If you would like to learn how our Lead Management Automation™ supports your automated marketing practices contact one of our account representatives at 888 895 3237 or sales@leadliaison.com.

Lead Liaison

Building Your B2B Lead Scoring Profile

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B2B Lead Scoring ProfileBuild a B2B lead scoring profile for your business to standardize lead qualification. The most effective strategy to use when you’re deploying a marketing automation platform for your B2B company is to establish an accurate lead scoring matrix. The scores that are assigned to leads as they proceed through the sales pipeline can be a critical difference between committing a sales agent too early or too late and contacting a marketing lead at the right time in the buying cycle. Building a high-yielding scoring matrix first requires marketing and sales managers to contemplate who is their best customer.

We recommend creating a scoring model that reflects the qualities of your customers. Who are they and what do they do when their company is considering a purchase? Optimally, both sales and marketing staff should be involved in the scoring model development process. There is a process of model development that has been successful for many of our clients (which we can talk with you about). However, there are a few mistakes that companies new to marketing automation should avoid when building a lead scoring model.

First, don’t build a scoring model without first developing an optimal B2B lead profile. Define the most common characteristics of your primary markets and create a profile from that information. If your company has multiple market segments (such as 6-8 year old males and their 35-45 year old parents), create a profile for each segment then build a lead scoring model specific to that profile.

Include an adequate number of parameters for your lead scoring model – but don’t include everything. B2B lead profiles can typically be refined into a dozen or so parameters which will include attributes and behaviors. Roughly half of the parameters should represent demographic and business-graphic details of each lead. The other half should represent online behaviors.

Do not assign the same weight to all scoring parameters. Sure, every activity and job or industry-related attribute is an important component to a good lead profile, but some factors are likely more important than others. We offer a free Lead Scoring Model Designer which helps managers build a suitable scoring profile. Users can test scoring models by applying different weights to the scoring parameters.

Do not score all online activity the same. Engagement levels vary within each activity and across all online activities. Your lead scoring profile should account for the variability in message impact and lead engagement associated with each digital marketing asset. For instance, a lead that visits a static web page multiple times is often less impacted each time the page is visited; however, some marketers consider multiple webpage views as a sign of sales-readiness, therefore, worthy of a higher score for that lead scoring parameter. But consumer behavior studies have shown that the impact the repeated message has on a lead is frequently lower each time the page is viewed. Be sure to consider the impact each activity has on your leads and score online behaviors appropriately.

Lastly, don’t create a rigid profile; allow for lead profile refinement as time goes by. Although the general makeup of your leads may not change substantially over time, new strengths, weaknesses, opportunities, and threats (SWOT) will likely emerge that may change certain aspects of your lead profile. So it’s important for you to be able to tweak your profile as situations develop.

If you’re building a lead profile to use in our Lead Management Automation™ platform, we can help you design an appropriate scoring model. Contact us with any questions you may have.

Lead Liaison

Marketo and Customer Follow Through: What Can We Learn?

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Marketo and Customer Follow ThroughMarketo is everywhere you look and there are a lot of good things about them. For one, their aim is to on board new clients to an advanced marketing automation suite fairly quickly so businesses don’t waste valuable lead tracking time. They do this well with their quick start program – giving small to large businesses the tools necessary to begin scoring leads and creating customized email segmenting out of even complex marketing campaigns.

Is Marketo awesome? Absolutely. The question isn’t so much whether or not their marketing automation programs are good for businesses – it’s their growth, and how their recognition in the industry affects the service they’re able to give. What about Marketo and customer follow through, what can we learn?

Marketing Automation Systems: Making the Decision

There are a lot of competitors out there with lead management and CMS integration capabilities. What sets them apart isn’t necessarily the advanced suite of analytics or their tech offerings – it’s how comfortable customers get with the idea of marketing automation, a concept that’s difficult to prove necessary to customers in the first place.

Once customers see how assessing the quality of their leads from inquiry to purchase can be beneficial, they’re hooked. It doesn’t end there – great marketing automation is all about ensuring that once customers are with you, the tracking is in place to know how to shape your services to better accommodate your client’s needs. This is what great customer service is all about – meeting the customer on their level, not the other way around.

Marketo Reviews

One of the most frequent complaints you’ll find about Marketo on popular review websites is the lack of support after the on-boarding process. Marketo is great at giving you all the tools you need to launch and understand their simple interface, but some sources suggest you’ll need to hook up with Marketo’s marketing partners to get hands-on training for using the more robust features of Marketo. This can be frustrating for customers who want to use consulting for on-site services or get specific answers to questions about how to best ingrate their lead tracking software and use it over time.

Marketo is not an out-of-the-box solution for all companies. If you don’t have a tech person on hand, you may find it difficult to hook all your advertising platforms up to Marketo or your CRM. Another problem with Marketo – and many marketing automation software platforms in general – is that once many companies set up email and other initial connections and start tracking and scoring, they use only the bottom level data they get from the marketing automation software and never explore its full capabilities.

Lead Liaison is Different

Marketing automation software companies are growing – and fast. We are, too. Month after month we see an influx of new customers. The difference is, marketing automation companies that are growing often focus on initial installation with their customers, then never revisit the account – or don’t revisit in a timely fashion – to let customers know how marketing automation software can make their businesses better. These aren’t conversations you should have with your clients only in the beginning. Both marketing automation companies and their customers should commit to bettering the way we track our businesses by fostering conversations about how businesses can better use advanced marketing automation features.

When you work with Lead Liaison, you’ll find a company that is growing and investing in itself – but isn’t going to jump ship on you once you make that initial payment. We seek relevant conversations with customers about how we can better their businesses over time – not just in the beginning.

We’d love to get to know you! For more information on Lead Liaison marketing automation systems and how to get the level of attention you deserve throughout your marketing automation journey, contact us today!

Lead Liaison

How Lead Nurturing Content Fuels the Marketing Automation Engine

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How Lead Nurturing Content Fuels the Marketing Automation EngineAn effective marketing automation program will be able to draw in an endless supply of quality leads. Almost every lead has the potential for conversion, but it takes strategic and informative lead nurturing content to earn their trust and eventually their business.

Most people visit a specific website in search of information. They want to learn more about a product or service to determine whether or not it is something they are truly interested in buying. Static webpages are a start, but they don’t have the same impact as lead nurturing content. Leads have a harder time trusting the material displayed on the website, since it is obviously designed to be boastful promotional ad copy geared at landing new business.

Subtle Sales Tool

Lead nurturing content is more subtle. From the reader’s perspective, it should sound like an educational guide designed to help the lead make an informed decision. It should brand a company as being an expert and offer the potential customers reliable answers to their most commonly asked questions. It should never sound like a sales pitch.

Customized Lead Nurturing Content

It also should be customized to cater to each lead based on their online profile. The marketing automation process starts with generating leads and then defines each lead’s individual potential using a ranking method referred to as lead scoring. The lead scoring process gathers their demographic and behavioral characteristics and creates a profile.

The next aspect of marketing automation is breaking these leads into more manageable segments (groups), so content can be developed for lead’s that share similar needs. Although each lead has a different profile, many will be searching for the same information.

Take for example a business that specializes in acupuncture. Some leads may be looking to treat back pain, others may be interested in trying acupuncture to quit smoking, and some many want to use it to lose weight. Depending on the website pages these leads choose to read (click on), marketers can determine what need they are looking to satisfy with acupuncture.

Answer the Lead’s Needs

Once these leads are grouped based on information that they are currently reviewing, content can be generated that answers their needs. Using the above example, if someone has spent considerable time on webpages that address how acupuncture can help you quit smoking, the marketing automation program can be setup to send them an article on the benefits of quitting smoking.

The article itself does not need to promote how acupuncture can help you quit smoking. A lead will trust the information more if it is solely focused on educating the lead on why they should quit. This shows concern for the lead’s health and ultimately builds trust.

Use Registrations to Gain Information  

A company can also attach featured content to visitor registries to gain further insight into a lead’s demographic characteristics. If a person is truly interested in reading more about why they should quit smoking, they will be willing to fill in their basic information to secure access to the article or tutorial. This information is they added to their profile and used for lead scoring.

Lead nurturing content fuels the marketing automation engine by developing trust as it guides leads through the buying process. It is an opportunity for a business to speak directly to the potential buyer and convince them a product or service is necessary for their well-being. It can be powerful fuel for the marketing automation engine when it is used as a customized, subtle sales tool.

Lead Liaison

Lead Liaison Continues to Expand With New San Francisco Office and Email Deliverability Services

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Lead Liaison has announced the opening of an office in San Francisco where the company’s Email Deliverability Services will be managed. This expansion comes at a time when Lead Liaison’s growth has tripled since late 2012. The company, which provides robust digital marketing solutions, has earned record revenues over the past two quarters.

The email deliverability function is part of Lead Liaison’s flagship marketing automation platform,Lead Management Automation™ (LMA), which helps marketing and sales teams manage the entire revenue generation cycle. With the addition of this service, the company expects to provide its customers with improved email delivery and open rates.

Lead Liaison began offering the services to select customers as a beta test in June 2012. Following successful integration with the Lead Management Automation product, the company officially launched the services in March.

In addition to building a world-class email deliverability network to support Lead Liaison’s marketing automation platform, the company has leveraged its expertise and vast resources to provide tailored professional services to companies interested in becoming an Email Service Provider (ESP). The company’s flexible approach to doing business has paved the way for unique Cost Per Million (CPM) rates and business models for prospective ESP clients to ensure their success.

The Email Deliverability Services are available as three packages designed to optimize the email marketing experience as it relates to the Lead Management Automation platform. Premium packages include reputation management, a best practices guide, blacklist alerts and a dedicated IP address among other features.

Lead Liaison believes the integration of email marketing managed services with the existing platform will allow the company to leverage its automated marketing products by increasing delivery accuracy. It also creates closer relationships with clients, which is unique in the marketing automation industry as most companies redirect integration and managed services to third parties.

For more information about the email deliverability services, contact Lead Liaison at 888-895-3237 or sales(at)leadliaison(dot)com.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)