All articles, commentary, etc. that does not fit under Best Practices, Press Releases, Testimonials, or Documentation goes here.

Lead Liaison

Top Rated Website Visitor Tracking Solution Provider Opens up Feature Set to Provide Industry’s Most In-Depth Level of Tracking

/0 Comments/in , /by

Lead Liaison Adds Ability for Companies to Build Richer Prospect Profiles Across Offline and Online Marketing

Allen, TX (PRWEB) August 13, 2015 – Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, has enhanced its website visitor tracking solution, ProspectVision™. The new offering leapfrogs competing products and continues to deliver the highest value-per-dollar in any visitor tracking solution available in the market.

Traditional website visitor tracking providers such as LeadLander, Lead Forensics, VisiStat, and VisitorTrack offer limited sales insight. Depending on the provider, you’ll get reports on page visits, static visitor activity, and company identification. Some providers even challenge privacy boundaries by sharing their customer’s tracking data with other companies using their solution – spoon feeding a company’s prospects and customers to their competitors. Legacy solutions typically lack necessary sales intelligence and scalability that small to mid-sized companies need to be successful. On the contrary, Lead Liaison builds richer prospect profiles by tracking more than just page views, identifies people, provides the largest database to IP mapping of over 4 billion routable IPs, and helps companies scale up to the most exciting thing in sales and marketing software since CRM, marketing automation.

Alan Page, VP of Customer Success, adds:

“When companies come to us saying they’re looking at spending $300, $400, $500 plus dollars a month on a visitor tracking solution, we sit down with them and have a serious talk. At the end of the conversation they understand how they could get boxed-in with another offering, while getting limited value out of it. When they get a sense for our value-per-dollar and understand the opportunity to be able to work with a single provider as they graduate to marketing automation, it’s a no brainer. In the past 30 days our business has exploded, growing our customer base by 38%, with just ProspectVision™ as the catalyst alone! Companies really understand it’s not just about tracking page views. It’s about building richer profiles by monitoring all different types of online behavior across offline and online marketing, such as engagement with marketing collateral, videos, emails, and more. When you combine ProspectVision™ with our website engagement solution, SiteEngage™, and our marketing automation platform, Lead Management Automation™ (LMA) we provide a powerful, exciting suite of solutions that offers companies freedom of choice and scale.”

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Build a Stronger Conversion Rate Optimization Structure

/0 Comments/in /by

Build a Stronger Conversion Rate Optimization StructureConsistently improved conversion rate optimization is a process that requires two key components – time and money. And while time is in relatively high supply, sometimes money can be a real problem, especially for small to midsized businesses. However, in a pinch, taking the time to build a stronger conversion rate optimization structure can be all you really need in order to see marked improvements in conversion rate optimization. Read on to learn about some of the basic principles that build a stronger conversion rate optimization structure.

Content is King

Obviously, solid presentation is an extremely important part of web design, marketing materials, and the company’s overall brand. However, when you’re trying to improve overall conversion rate optimization, tweaking the color of a banner is not the change that will yield the best results. Ultimately, the level of lead involvement with marketing materials will be determined by the quality of its content. If someone has made it all the way to your website or decided to open an email that you sent, they are real people trying to find an effective solution to a problem they currently have. Strong content that communicates your company’s ability to provide a solution for that problem is what convinces leads to convert. In the long run, improving content will yield stronger results than a design will overall. Think about different types of content, such as documents or even popup content to help convert visitors. Lead Liaison’s SiteEngage™ solution helps create attractive content to help with conversion.

Test Constantly

It’s a principle that gets repeated with a high degree of frequency, but with good reason. The internet is constantly shifting and changing. To be competitive, your marketing team needs to be able to change along with it. Testing is the only surefire way to know whether your marketing materials get the results you want. Switch out marketing approaches and run A/B tests to see what’s more effective and give riskier strategies a chance, but make sure everything you try is compatible with your overall long-term conversion rate optimization strategy.

Be Prepared for the Long Term

To put it simply, short-term optimization strategies will not be effective over the long amounts of time needed to make a real change in conversion rate optimization. Be prepared to stick it out with customers, and take advantage of marketing automation software to develop tiered lead nurturing programs that ramp up interest effectively. It may be tough to wait for results to improve, but ultimately you’ll end up landing the best, most informed customers who will do the most for your business by spreading their appreciation of your product or services.

By adhering to these overarching principles, you should be able to build a much stronger conversion rate optimization strategy. It may take patience, but eventually you’ll start noticing a pattern of improvement in conversion rates. To learn more about maximizing conversion rates and other marketing automation topics, visit Lead Liaison’s marketing automation resource blog online.

Lead Liaison

Enliven Your Social Media Presence with These Social Media Strategies

/0 Comments/in , , /by

Enliven Your Social Media Presence with These Social Media StrategiesSometimes, it can be a challenge for a marketing department to keep a business’s social media presence engaging and relevant in order to be an active tool for generating and encouraging leads to convert. It can be even more challenging if your business isn’t providing a service that is normally looked at as being a “sexy business”. However, no matter what industry you’re in, a creative marketing team should be able to craft a social media presence that adheres to your brand values while being an engaging advocate for your business. If you’re wondering how to do that, take cues from other business’s social media strategies in order to enliven your social media presence.

Look for Successful Examples in Strange Places

If you’re struggling to find a good example of successful social media strategies, start with some of the big boys. Sports teams have large, diverse audiences that want constant updates on what’s going on with their team. Every major football, basketball and baseball team works to keep their fans engaged and entertained even in the off season. How do they do it? Sports teams work hard to make sure their posts are consistently funny or very relevant, while always broad enough to appeal to an extremely diverse market. In addition, they also show a lot of gratitude for their audience. Every major team’s social media is dotted with posts in appreciation of their fan base, which is an easy attitude for any business to adopt.

Look for Examples in Parallel Markets

Another great way to get good inspiration is to find a parallel market to your own and see what those businesses are doing. See if the leaders of a field you’re not competitive with are doing anything exciting and take notes. Another great, low cost and very easy way to gain access to a market that you may not have much interest in is to engage one of the larger figures in that market via social media. Your Twitter or Facebook post may show up to a large group of individuals who otherwise would have no reason to think about your company.

Take Advantage of Marketing Automation Tools

Using tools provided by marketing automation software companies such as Lead Liaison, use integrated social media tools to schedule your social media posts to fit easily within a long-term, large-scale social media campaign. Take all the guesswork and complicated timing out of rolling out a social media campaign by scheduling posts months in advance to deliver company announcements and messages on time and on point. Not that the ability to schedule your posts should distract from running a dynamic and engaged social media presence, but it can certainly help organize everything.

By using these techniques and marketing automation tools, you should be able to find a way to enliven your social media presence in no time. Visit Lead Liaison’s marketing automation resource blog to learn more about using your social media presence to benefit your business.

Lead Liaison

Create Personas to Guide Your Marketing Automation

/0 Comments/in /by

Create Profiles to Guide Your Marketing AutomationIn order to create strong, relevant copy that connects and engages leads, understand how your potential customers are thinking about your product and how you can influence their thinking. In order to do that you need to understand who you are marketing to and how your product or services interact complement each person. One great way to do this is to create profiles to guide your marketing automation strategies. Keep reading to learn how to go about creating these profiles and how to get the most information out of them.

Identify Personas

The first thing to do to begin recognizing who your leads are and how they could potentially interact with your business is gather all relevant data you have about your leads and customers. Gather things like demographics, buying statistics, job titles and any other information that may be useful. Start organizing this data by either creating a spreadsheet and then grouping relevant information, or by using the somewhat more old school method of writing traits on post-it notes and creating affinity diagrams. Look for patterns and ask questions of yourself and each other of why certain traits are being grouped together. You can also use technology like lead grading to qualify your database. Here’s a small sales tool that can help you group, score and/or grade your database.

Hone Personas

Once you have some basic groupings defined, it’s time to dig into them and define the typical individual that represents this group, what they want and how your product can provide that. This process establishes your the ideal buyer. If you have a way to get in touch with an actual customer or lead who fits within one of the different groups, then approach them. You’ll gain valuable insight that may be hard to glean from simply comparing data sets. Identify whether your groups are too narrow or too broad, and combine or divide them accordingly. Once you feel comfortable with your groups, personalize them by creating a persona with a name and a story, and try to determine how your product or service can help them solve their problems.

Share Personas

Now that you have your personas established, named and their behavior and background defined, it is time to share your work with coworkers. Email your findings around the department, and put personas up on the wall so people have an opportunity to think about the people they are creating content or design features for. The goal is to ultimately come to a shared understanding within your team of who you are working to appeal to, and that shared understanding should influence all communication being sent to your leads.

When using this technique to create personas to guide your marketing automation, remember, it doesn’t stop at the creation of a persona that helps you understand your customers. Always continue to perform A/B testing to see how different groups react to different material, and don’t be afraid to tailor content to specific groups. To learn more about understanding how your customers view your marketing materials, visit Lead Liaison’s marketing automation blog online.

Lead Liaison

What Is Marketing Automation, and Why Do You Need It?

/0 Comments/in /by

What is Marketing Automation?Marketing automation is a buzz term that has become increasingly common over the past several years. Although it might sound like a new concept, marketing automation has actually been around since late 1990s; it is only now that we have begun to hear more about it. So, what exactly is it, and is marketing automation something that your company needs?

What Is Marketing Automation?

In the most basic sense, marketing automation utilizes a single system for tracking data for leads, generating reports for all of your company’s marketing activities, and automating those activities. Certain features are also used in marketing automation to trigger marketing activities without the need for human interaction, saving significant time and resources.

The Benefits of Marketing Automation

Marketing automation can provide companies of all sizes with a vast number of benefits, including the ability to function more efficiently, capture more leads, and develop a more granular understanding of data.

One of the most important benefits of marketing automation is the fact that it offers the opportunity to generate more leads without expanding your budget. This can be particularly beneficial for small businesses and startups with limited budgets. By automating manual tasks, marketing departments are able to allocate more time to the creative side of marketing.

Marketing automation also offers the opportunity to prove return on investment for marketing efforts. Regardless of company size, the need to prove ROI always exists. Marketing at any level can be expensive, and companies must be able to show financial justification. With marketing automation, it becomes possible to track and report on leads, thus linking marketing efforts to proven sales opportunities.

Companies will also find that marketing automation can be quite empowering in terms of building online marketing campaigns. If you feel uncomfortable working with code, marketing automation can help you benefit from a variety of features without the need to invest time and money in designing customized landing pages.

Finally, marketing automation presents the opportunity to consolidate multiple tools into a single easy-to-use system. From social media to email marketing to mobile marketing, marketing automation can help you manage it all. As a result, you can launch cross-channel campaigns more easily and effectively.

Contact Lead Liaison if you’d like to learn more about marketing automation.

Lead Liaison

Great Strategies to Improve Efficiency of your Marketing Automation System

/0 Comments/in , , /by

Great Strategies to Improve Your Marketing Automation’s EfficiencyMarketing automation is one of the most important new technologies to influence modern marketing in recent years, and if your company has already adopted it, then you are already ahead of the competition. However, marketing automation is a system with a lot of different tools, and if one tool is used incorrectly, it can be damaging to the entire system, ultimately making your software inefficient and costing you conversions. Take a look at some of these best practices described below and compare them to how your company is using its marketing automation software. Don’t be surprised if you see some significant improvements to your marketing automation’s efficiency after implementing these practices!

Improve efficiency of your marketing automation system using these three tips:

Lead Qualification

Marketing automation can generate a great number of new leads for your company in a short amount of time. It can generate so many new leads, in fact, that it can become overwhelming for your sales team to attempt to pursue them all. One of the most important things to implement in your marketing automation program is lead qualification. Lead qualification analyzes a leads behavior and any available data about the lead’s profile and assigns a lead score to each prospect. Using this system, you can ensure that your sales team is focusing on the leads most likely to be converted – not wasting their time pursuing leads that are uninterested.

Lead Nurturing

One of the most important ways to turn cold leads into qualified leads is through a successful lead nurturing program. You need to make sure your marketing team can craft a program that engages your leads, educating and informing them while not being too pushy and scaring them away through overselling. The key is to focus on educating, not selling. A successful lead nurturing program should be consistent with your company’s brand, and should be tailored to a lead’s interest level, as assessed by the lead score assigned to the lead. And likewise, your sales team should be in tune with how leads are progressing through a lead nurturing program, so they know when a lead has become qualified and is ready to be contacted by a sales rep.

A/B Testing

Another vital way to improve your marketing automation’s efficiency is by implementing effective A/B email testing. You may think you have a great lead nurturing program in place, but it doesn’t take very much effort to test it against a different strategy. The results may surprise you and your marketing team, and even if you don’t find a strategy that is entirely more effective than your current tactics, you may find one element of it that you can incorporate into other marketing materials. Marketing automation software such as Lead Liaison has built in tools that will let you see exactly how your leads are responding to your marketing materials so you can construct the best, most effective content possible.

These are just a couple of the many different important strategies you can use to improve efficiency of your marketing automation system. Visit Lead Liaison’s marketing automation blog online to learn more.

Lead Liaison

How to Create Content to Appeal to a New Market

/0 Comments/in /by

How to Create Content to Appeal to a New MarketOne of the great advantages that marketing automation can provide for your company and your marketing team is its ability to send very specific content to a very specific audience. While it is true that you want all of the content delivered by your company to remain cohesive and consistent, with marketing automation you can gather specific demographic information about different groups and then send them targeted marketing materials. This gives you a great advantage over competitors who are simply blasting marketing material at anyone who might listen. It can be incredibly valuable if you are trying to secure a new market for your products or services. Keep reading to learn how to create content to appeal to a new market, and how software automation can help.

Tips for Reaching a New Market using Marketing Automation

The tools your marketing team will have access to when using marketing automation software such as Lead Liaison gives your company a unique opportunity to gather a great deal of intelligence about your new leads and how they react to marketing materials. Marketing automation software can collect data on things such as clickthroughs on emails sent out giving you a precise idea of how effective your marketing strategy is. Social intelligence functionality can pull demographics data from social profiles to help your marketing team refine new content. And always remember, content directed to a new market should be educational – as overselling can be disastrous.

Quality Content can be found from Marketing Automation Providers

When you’re looking to attract a new market, you should be sure that you have a campaign with enough content prepared to see it through. However, marketing teams can be stretched thin while trying to develop a whole new set of content and managing existing content delivery strategies. If that is the case, you can always consider outsourcing content creation. One excellent provider of quality marketing content is Lead Liaison, who can provide your company with access to thousands of professional writers to create marketing content.

When you need content from Lead Liaison, the process is very straightforward and totally transparent to ensure you receive high-quality content on time. You can direct the type of content you wish to have created for you, such as blog posts or web articles, and then give Lead Liaison a description of what you need the content to address. Lead Liaison will assign the content to a writer who is familiar with the subject, and the content is delivered to you within five days. However, if you need it sooner, you can place a rush order and will receive your content within three days. You can then review the content and request any edits you would like to see, and will ultimately end up with high-quality, ready to market material.

Visit Lead Liaison’s marketing automation resource blog to learn more about creating content to appeal to a new market, among other great marketing strategies.

Lead Liaison

How to Reach Out to a Lost Lead Using Marketing Automation

/0 Comments/in , , /by

How to Reach Out to a Lost Lead Using Marketing AutomationIt can be disappointing when a lead officially moves over to the lost pile. Considering how the internet and marketing automation has increased sales and marketing teams’ ability to quickly acquire large amounts of new leads, it can be tempting to simply forget about lost leads and move on to the next set. However, those leads were once considered possibilities, and marketing automation software makes it an easy thing to casually contact leads without wasting any of your employees’ efforts. Keep reading to learn how you can reach out to a lost lead using marketing automation without costing you any time or money.

How a Lead is Lost

Leads become inactive and effectively lost for various reasons, although those reasons can generally be grouped into two broad categories, which happen at two distinct spots in the lead funnel. The first is distraction, which usually occurs at the top of your lead funnel. It simply means the lead didn’t have an opportunity to engage with your marketing materials and wasn’t hooked by your product. They may know who you are, but they aren’t interested enough to pay attention.

The second, and more difficult to overcome, is when a customer knows about your company and your services, but does not think you are the correct provider of a solution to their problem. This typically occurs much further down the sales funnel, and can be more difficult to overcome.

How to Regain a Lead’s Interest

If you have lost a lead due to distraction, then attention grabbing marketing automation solutions can yield great results. Social selling is a great way to get a lead’s attention, and a quick follow up with a limited time offer can create urgency and inspire a lead to renew their interest in your products or services.

If you lost a lead further down the lead funnel, the process can be a little more involved, but you still have some great options to reach out to that lost lead using marketing automation. Educational lead nurturing can help you regain a lead’s interest. Nurturing helps deliver unobtrusive, well-timed, direct communication that focuses more on educating a lead about different problems and their potential solutions as opposed to simply selling. An annual follow-up is another great way to remind a lead that you’re out there because people can get new titles, budgets can shift and problems can change over time.

If you opt for one of these routes, remember that a multi-channel, multi-touch solution such as what marketing automation providers like Lead Liaison can implement can be incredibly effective. Spreading communications across email, direct mail, text messages and promotional material ensures prospects don’t feel spammed by repeated and unrequested emails. And different people respond to different mediums – someone who isn’t on top of answering every email that comes their way may be much more receptive to a text message.

All in all, you should never truly give up on a lead, and with marketing automation, you don’t have to. Learn about more lead acquisition and marketing automation strategies on Lead Liaison’s marketing automation resource blog.

Lead Liaison

Lead Liaison Announces Branding Update to Revenue Generation Software® Suite

/0 Comments/in , /by

Four Product Offerings that Drive Company Revenue

Allen, TX (PRWEB) July 07, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, introduces branding updates to their Revenue Generation Software®.

Lead Liaison has always encompassed their Revenue Generation Software® as a suite of software solutions optimized for sales, marketers, and executives to help drive a company’s revenue. With today’s announcement, Lead Liaison introduces a consolidated portfolio of four products, Lead Management Automation (LMA)™, SiteEngage™, ProspectVision™, and Send & Track™.

Lead Management Automation (LMA)™ is Lead Liaison’s affordable, enterprise-grade marketing automation platform. As the core of their software suite, marketing automation helps businesses be more efficient by automating tasks that would typically be time consuming and labor intensive. Sales and marketers benefit from lead nurturing, lead qualification, lead distribution, deep sales intelligence, CRM integration, marketing content creation and much more in a well-constructed software platform.

SiteEngage™ is Lead Liaison’s solution that helps companies engage website visitors and convert anonymous website traffic into identified individuals. Companies can use SiteEngage™ to deeply personalize content, whether it’s embedded or displayed through an engagement window that’s overlaid onto a website. Companies use SiteEngage™ to build newsletter lists, display offers and secure new customers.

ProspectVision™ is Lead Liaison’s website visitor tracking solution. ProspectVision™ not only identifies companies that visit a website, but people as well. The holistic tracking solution doesn’t just track page views, it builds a rich prospect profile consisting of offline and online engagement (marketing email, direct mail, videos, sales emails, documents, and more).

Send & Track™ is Lead Liaison’s sales efficiency solution for Outlook, Google Mail and other email clients. Salespeople benefit from Send & Track™ by being able to create and nurture prospects right from their email client, such as Google Mail integrated with Google Chrome. This time saving solution helps insert templates, add prospects to lists, and much more – right from their fingertips, without having to login to separate software, such as a CRM.

Each solution complements one another and when used together, solidifies a concrete solution for B2C and B2B sales and marketing operations. Each solution contributes in its own way to one thing – customer revenue. Lead Liaison’s solutions are provided as Software as a Service (SaaS) offerings. Bundle discounts are available. To purchase any of Lead Liaison’s Revenue Generation Software® contact a Lead Liaison Representative today.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 22 people. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

How to Use Social Selling and Marketing Automation

/0 Comments/in , , /by

How to Use Social Selling and Marketing AutomationIn a modern landscape of Facebook, Twitter, and LinkedIn, social selling is a vital skill to integrate into any marketing strategy. However, concurrently managing different social networks and sticking to a consistent message can be daunting. Marketing automation tools such as Lead Liaison have many different functions that can help your marketing team keep everything organized. Read on to learn how your company can use social selling and marketing automation to maximize exposure of your promotional materials and convert leads into customers.

Obstacles to Social Selling

There are a couple important obstacles that can limit your marketing team’s social selling efforts. One of the most basic is that while nearly everyone in the modern business world interacts with social networking, the way that your consumers interact with these platforms is constantly changing. Different leads use different social networking platforms, individual platforms are used in different ways, and different consumers use different devices to interact with those networks. Even if you’ve crafted an effective social selling strategy, a large part of your potential leads or new leads may not respond to your content – simply because they aren’t noticing it.

How can your marketing team cover all of the different social networks, constantly updating and double checking and interacting with customers, all while developing and implementing a coherent and compelling marketing strategy? Do you need to hire a whole new social media department?

Not if you take advantage of marketing automation software. Below are some of the ways you can use social selling and marketing automation to streamline and improve your company’s social media presence.

Scheduling

One of the biggest advantages that software automation technology can deliver to your marketing team and your company is the ability to schedule social media posts. This means that you can plan and implement a long-term social media campaign that will be unveiled over several weeks or even months across multiple platforms. This takes a lot of the day-to-day pressure off your marketing team, who no longer have to babysit every tweet, and is an invaluable tool to help make sure that your message stays consistent across all social media platforms. You can even help improve your company’s social media profile by clustering relevant posts around industry events such as a trade show, giving you maximum exposure at the perfect time.

Social Intelligence

Another great feature that can help you use social selling and marketing automation together is the social intelligence function built into Lead Liaison’s marketing automation tools. Social intelligence can help you gather demographic data about your leads by analyzing social media profiles. This can help you further refine your social media campaigns, open up exciting opportunities for targeted marketing, and help your marketing analyze the effectiveness of current campaigns with A/B testing.

Visit Lead Liaison’s marketing automation resource blog to learn more about how you can use social selling and marketing automation to improve your marketing campaigns and many more great marketing automation strategies.