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Lead Liaison

Website Visitor Tracking Isn’t Just for Salespeople – It’s for Marketers, Too

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Website Visitor Tracking Isn’t Just for Salespeople—It’s for Marketers, TooWebsite Visitor Tracking Isn’t Just for Salespeople

Think website visitor tracking is just for salespeople? Think again! While visitor tracking does offer a number of important benefits for your sales team, marketers can also take advantage of the opportunities offered by effective visitor tracking. That’s why we’re confident in saying website visitor tracking isn’t just for salespeople, it’s for marketers too!

Stop and think for a moment. How do you know the best way to reach out to prospects and capture their attention? Suppose you are planning a new marketing campaign—what words would best resonate with your target audience? You could guess. You might even review past marketing campaigns to determine what worked and what didn’t. Without knowing exactly who is visiting your website, however, you would simply be taking a shot in the dark.

Gain Insight Into Your Website’s Visitors

Website visitor tracking can provide you with a wealth of information that can be used in a variety of different ways. Along with determining precisely when is the best time for your sales team to reach out to prospects, visitor tracking can also help you design the most effective marketing campaigns possible.

Once you know exactly who is visiting your website, and are able to identify their primary interests, you will be able to deliver highly customized, personalized content. That can prove to be invaluable in terms of crafting content that is most likely to catch the attention of your target audience. This will not only help your marketing team deliver more effective content, but will also help you save a tremendous amount of time and resources. Rather than spending time on content that is destined to be ineffective, meaning you eventually have to go back to the drawing board, you can instead focus your attention and efforts on designing highly customized marketing campaigns that will truly resonate with your target audience.

Marketers today need every available tool and advantage they can muster. When implemented correctly, website visitor marketing can help your business move ahead of the competition by gaining tremendous insight into what your visitors are thinking and what they want from you.

Measure Return on Marketing Campaigns

We’ve worked with companies using 3rd party software to send out email campaigns or hired 3rd parties to send out email campaigns on their behalf. A little known secret of website visitor tracking is that you can add special hooks into the links inside your 3rd party emails to measure click-through activity and subsequent engagement on your website. Website visitor tracking brings it all together. For example, we’ve worked with automotive companies (car dealerships), that are sending out email campaigns from four to five different vendors at a time. How do you know which vendor’s campaign is delivering results? With visitor tracking it’s easy to answer those questions.

Check out how our company saved $9,618 on an email marketing campaign by using website visitor tracking!

Yeah, now you see website visitor tracking isn’t just for salespeople.

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Lead Liaison

What You Didn’t Know About Website Visitor Tracking

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What You Didn’t Know About Website Visitor TrackingThink website visitor tracking will only tell you the number of people who visited your website? Actually, you can learn a great deal more about who is visiting your website than simply the number of people visiting. Website visitor tracking tools have advanced significantly in the past few years, and there may be quite a lot that you don’t know about such tools.

Identifying Interests

Along with identifying who is visiting your website, visitor tracking tools can help you identify the products and services those visitors are specifically interested in. This can be particularly helpful if your business happens to offer a vast array of products and services. Rather than trying to guess what a visitor may be interested in, you can instead hone in on precisely what brought that visitor to your website, and deliver content customized to their specific interests. These tools are super handy for salespeople. Because visitor tracking tools will also track people visiting your site, when the salesperson catches wind of such activity, they’ll know what the person’s interests are with a few clicks of the mouse.

Identifying Location

Website visitor tracking tools can also tell you where those visitors are from. Why might that be important? Understanding where a visitor is from not only helps you personalize your content even further, but also helps you customize it. When a visitor sees content that is personalized as well as customized based on his or her location, they are far more likely to pay attention to it. Additionally, you have a greater opportunity to begin developing a rapport and relationship of trust with that visitor. Ultimately, this leads to a better opportunity for converting that contact into a customer.

Timing your Follow Up

By implementing website visitor tracking, you can also find out when someone is visiting your website. Once you know when someone has visited your website, you draw on a tremendous amount of insight. For instance, this can help you to understand the best potential time to reach that individual, as well as what might be driving his or her motivation for visiting your website. Timing is huge in sales. With tools like these salespeople can nail their timing!

Website visitor tracking is about much more than simply keeping a tally of the number of people who have visited your website. With the wealth of information offered by visitor tracking, you can craft a far more successful marketing campaign. Now toast with us, as you went from what you didn’t know about website visitor tracking to having a nice foundation in place.

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Lead Liaison

Who Provides the Best Website Visitor Tracking?

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Who Provides the Best Website Visitor Tracking

Want to Know Who Provides the Best Website Visitor Tracking?

In determining who provides the best website visitor tracking, a number of factors must be taken into consideration.

First and foremost, it is important to choose a company with a solid reputation. As digital marketing has become increasingly important, the number of companies providing such services has grown significantly. Do not make the mistake of assuming that just because a company provides a service, they are able to do so reliably. Website visitor tracking can provide your business with a number of benefits, including ensuring that you do not miss out on lead opportunities, and gain crucial insight for your sales team. In order to take advantage of those benefits, however, you need to have the right tools in place. This means choosing a company that has been in business for a while, and not a fly-by-night business that may or may not be there tomorrow.

What Types of Services Are Offered for Marketing Automation and Visitor Tracking?

Along with a solid reputation, it is important to take into consideration other services offered by the company. Website visitor tracking is only one aspect of sales and marketing. Ideally, it is best to choose a company that is able to provide you with a full suite of marketing automation services and tools. Doing so will help save you an incredible amount of time and resources, while also giving you the best opportunity to mount the most successful marketing campaigns. If you really think about it, it’s not really even about who provides the best website visitor tracking. It’s more about who provides a holistic visitor tracking solution, which includes a robust tracking package along with the opportunity to scale into sales and marketing automation.

Finally, consider exactly what you are getting for the price. Take the time to truly compare your options and ensure that you are getting the most service and value. For instance, does the company provide customer support and assistance if you should have any questions or need help with anything? This is a vital aspect that should not be overlooked.

There is simply too much riding on the line in today’s competitive world of online marketing to trust your business to anything but the best for marketing automation and visitor tracking. Taking the time to compare your options and ensure that you know what you are getting can help you to make the most of every available lead opportunity and inbound activity.

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Lead Liaison Announces Technology Partnership and Integration with Mailjet

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Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options

ALLEN, TX — March, 2 2016  — Mailjet, the all-in-one email service provider, and Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, announced a technology partnership to offer customers more choices when delivering their email marketing campaigns. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

By integrating the two technologies, customers can connect a multitude of sales and marketing features offered in Lead Liaison’s Revenue Generation Platform® with Mailjet’s suite of tools to deliver, track and optimize email sending. Lead nurturing, lead qualification, lead distribution, extensive website visitor tracking, and website conversion and engagement are just a few of the many tools included in Lead Liaison’s software – all of which work together in harmony. With the integration of Mailjet’s all-in-one email deliverability platform with Lead Liaison’s front end, customers can create sophisticated, intelligent, automated workflows and target high potential customers worldwide with email. Connect your Mailjet account to Lead Liaison and use Mailjet to track your email campaign statistics and boost your chances of landing in the inbox. Mailjet’s solution caters to both large and small businesses, SMEs and startups, adapting to each company’s mailing volume and characteristics.

There’s also a subtle, yet incredibly unique feature that gives customers a high degree of flexibility with their marketing campaigns. Now companies can deliver marketing automation emails through Mailjet, on a campaign-by-campaign basis. This level of flexibility is unparalleled in the market. There’s no other marketing automation provider that gives customers the flexibility of delivering email through different SMTP relay providers, on a campaign-level. This is important as customers might have strong relationships or accounts with SMTP providers, such as Mailjet, and want to sustain that relationship. It also gives customers the flexibility they need to vary email delivery based on campaign type, resulting in more choice and freedom, instead of being restricted to a marketing automation vendors internal email delivery system.

The integration also supports and strengthens Lead Liaison’s accelerated growth in european markets. Mailjet has a strong market presence in Europe and surrounding countries. Mailjet is the European leader in email deliverability and offers user interfaces, documentation and 24/7 follow-the-sun customer support in 4 languages (English, French, Spanish, German). With EU-based servers, Mailjet simultaneously complies with data privacy regulations in Europe, North America and abroad.

“Providing both sales and marketing teams the best tools to help them succeed is very important to Mailjet.” says Stephen Bauer, Director of Business Development at Mailjet, “This is why we are very excited to provide Mailjet as an integrated email deliverability platform on Lead Liaison, a leading provider of sales and marketing automation software.”

About Mailjet

Mailjet is a powerful all-in-one email service provider that not only enables customers to send transactional and marketing email to their contacts but also better understand them, email after email. Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 32,000 customers globally.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

3 Easy but Important Steps to Prepare for Marketing Automation

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Prepare for Marketing AutomationAutomated marketing sounds complicated, but with some advance preparation, can be straightforward and managed with ease. The following three steps can make the process of launching an automated marketing campaign simpler, faster, and more effective. Let us help you with 3 easy steps to prepare for marketing automation.

1. Determine Sales Funnel Stages

Well-defined sales funnel stages are critical to automated marketing success. The goal of this process is to determine the various challenges and stages a prospective lead might go through before converting to a paying a customer. After these challenges and stages have been defined, marketing automation can be used to assist prospects in navigating the sales funnel with more ease. From sending prospects relevant, timely content at the various sales funnel stages to setting up campaign triggers to determine when leads are becoming hot, a well-defined marketing automation campaign can maneuver prospects through the sales funnel much more quickly.

2. Define Sales Targets

Far too many businesses skip over this step in preparing for a marketing automation campaign. It is vital to identify sales prospects along with their needs and wants. Consider the features of a product or service that prospects would appreciate most. What fears or concerns might prevent a prospect from making a purchase? What questions do prospects need answered? Understanding the answers to these questions makes it easier to identify prospects and develop content to drive greater success in an automated marketing campaign.

3. Match Content to Sales Funnel Stages

The entire goal of marketing automation is to provide the right content to sales prospects at precisely the right time. This means mapping content and correctly matching content to sales funnel stages at the appropriate time. Begin by identifying the type of content that will appeal most to target prospects, such as blog posts, videos, articles, whitepapers, etc. Next, determine which type of content sales prospects would find valuable enough that they’re will to provide personal information in order to receive that content. Finally, consider the type of content prospective customers would want once they moved further down the sales funnel.

Planning and preparing for an automated marketing campaign is vital to succeeding. With proper planning, automated marketing can help any business reach its expansion goals. We hope you enjoyed these 3 easy steps to prepare for marketing automation.

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Lead Liaison

5 Tips for Making Marketing Automation More Personal

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5 Tips for Making Your Marketing Automation More PersonalWhile marketing automation might seem a bit mechanical and cold, there are steps that can be taken to make it less robotic. The marketers who tend to make the most of marketing automation are those who take the time to understand their audience, and who customize their content to meet the expectations of that audience. Here are 5 tips for making marketing automation more personal.

1. Building Your Own Marketing Automation List

A marketing automation campaign is only as good as the quality of the list behind it. Rather than purchasing lists, generate unique lists featuring qualified leads. We suggest using a solution like SiteEngage™ to engage and convert visitors using relevant “engagement windows” to offer valuable content and build your list.

2. Scalability Over Time

A common mistake made by many new to marketing automation is trying to grow too quickly. This type of approach can result in an impersonal feel. A better approach is to start simple, by identifying the most important stages in the sales funnel. Over time, what is working or not working will become more easily visible, offering the opportunity to add additional stages.

3. Nurture Relationships

Ultimately, the goal of any marketing automation campaign is to develop and maintain valuable relationships that will increase both the quality and quantity of leads over time. By delivering high-value content to leads at the right time rather than focusing solely on numbers, it becomes possible to do precisely that.

4. Getting Creative

Marketing automation may get its start with email, but it involves a multitude of channels to move leads through various stages of the sales funnel. For a successful marketing automation campaign, it’s important to develop a marketing automation strategy that focuses on the delivery of relevant content throughout every channel.

5. Always Include a Personal Touch

Marketing automation performs at its best when it functions with a personal touch. Service is at the heart of marketing automation. Ideally, the needs of an audience should be anticipated in advance to ensure that customers receive the right information at precisely the right time. Never become so bogged down in the mechanics of an automated marketing campaign that the real goal is lost.

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Blog Disclaimer

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Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.

Due to the nature of the matters discussed on this blog, the information contained within it and any pages linked to from it are clearly subject to change, without warning. The law, regulations and other forms of legal governance are constantly changing and adapting to meet the needs of the modern world and it is impossible to comprehensively detail the nature of such within the confines of a blog in a concise, up-to-date manner.

Any opinions expressed within the blog are those of the author and not necessarily held by Lead Liaison itself. For the most up to date information, prices, offers and more offered by our company, please visit our website.

Guest Blog Disclaimer

From time-to-time we have guest bloggers post on our site.

The views, opinions and positions expressed within these guest posts are those of the author alone and do not represent those of Lead Liaison. The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.

Lead Liaison

Improving Customer Relationships with Marketing Automation

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Improving Customer Relationships with Marketing AutomationWith all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. This means not only a customer that will offer a consistent source of revenue, but who will also provide valuable recommendations to help in enhancing products, and even drive new prospects to your brand by recommending your products and offering testimonials.

Strong customer relationships are vital to any business strategy, but unfortunately, they are often given little priority. Marketing automation can help in improving customer relationships. While there is a common misconception that marketing automation comes to an end once a customer is converted, that is actually not the case. Marketing automation can continue to provide a number of important benefits, even after a deal is concluded.

Improving Content

Oftentimes, marketing automation efforts focus on personalizing content for the purposes of bringing new clients on board. In reality, however, customization is just as important to current customers. Marketing automation can provide a wealth of information regarding a client’s recent activity, including any content he or she may have recently downloaded, areas where he or she may be struggling, or an area where they may be interested in expanding their knowledge. Having this information available can ensure that the right questions are crafted, while also ensuring that you’re providing a more valuable customer experience.

Identifying Brand Ambassadors with Lead Scoring

Lead scoring can prove to be a highly effective method for identifying the biggest fans of a brand quickly and easily. This is important for several reasons. Customers who download and share content regularly and who interact on social media accounts are extremely valuable. Not only can they offer credibility, but they can also become powerful brand ambassadors. Lead scoring offers the opportunity to identify such customers and begin the process of building relationships with those individuals, while also rewarding them for their loyalty.

Marketing automation is excellent at providing drip marketing capabilities, which can be quite beneficial for helping current customers have an even more valuable experience. This is precisely what drives true customer loyalty and retention.

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Lead Liaison

Mistakes with Marketing Automation – and How to Fix Them

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Mistakes You May Be Making with Marketing Automation and How to Fix ThemWhile marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. The power of marketing automation cannot be denied, but it also is not a magic solution that will resolve all marketing problems. As is the case with any solution, marketing automation is only as effective as the team behind it and the time you invest in it. Failure to properly implement and make the most of marketing automation will almost always result in failure. In this post we’ll share common mistakes with marketing automation and how to fix them.

Failure to Develop a Documented Strategy

Without a documented marketing strategy, marketing automation tools cannot possibly hit your desired target. A proper marketing automation strategy should effectively tie together the goals of a company with the techniques used to reach those goals. Marketing automation tools serve as a means to execute a proper strategy; they are not an actual strategy on their own.

Only Using Marketing Automation Tools as Email Marketing Tools

Marketing automation tools provide far more than just email capabilities. While email is still an incredibly effective marketing automation tool, a successful marketing automation campaign requires harnessing all available features, which may include lead scoring, search engine optimization, landing pages, and metrics and reporting.

Focusing on Selling Instead of Nurturing

Lead nurturing is one of the most powerful benefits of a marketing automation tool. When used properly, it can help to move prospects through the sales funnel more quickly than when using traditional marketing tools. The problem is that many marketers focus on selling rather than nurturing leads at the top of the funnel. When a heavy sales pitch is used too early, it often drives leads away rather than moving them forward. Selling should be reserved for the bottom of the funnel leads, while the top of the funnel leads should receive useful content related to their specific interests.

Tracking the Wrong Metrics

It can be incredibly easy to get sucked into the vast array of data available from marketing automation tools. Placing too much emphasis on the wrong data, however, such as social shares and traffic, can prevent you from tracking metrics that really matter, such as lead conversion rates. Always keep in mind that the importance of certain metrics may change based on where a lead is in the sales funnel.

Lead Liaison

Taking the Next Step after Implementing Marketing Automation

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Taking the Next Step after Implementing Marketing AutomationAs important as planning is to the success of marketing automation, it’s also important not to drop the ball after a marketing automation campaign is implemented. Unfortunately, marketers often tend to struggle with the next step after implementing marketing automation. Most often, these areas include starting small, sourcing quality content, and implementing steps for passing leads on to sales management as quickly as possible.

Begin with Micro-Campaigns

Many times, marketers are so excited at the prospect of launching a marketing automation campaign that they try to implement too much too soon. The key to success is to drive some valuable activity to your marketing automation system right away. Launching small campaigns by targeting great prospects, including existing customers, can generate high-value activity. Try offering valuable information and educational content to encourage leads and get them excited about what is to come.

Sourcing Good Content

Among the biggest bottlenecks many marketers face is trying to source good content while keeping it updated, fresh, and relevant. Planning ahead can help to eliminate many of the struggles associated with sourcing good content. It is vital to the success of an automated marketing campaign to always have a steady supply of quality content. Consider the different types of content available, and plan to include a mix of content genres to keep things interesting. For example, mix it up between articles and videos, blogs and infographics. Sources should be updated frequently. The ultimate goal is to deliver fresh content that will help target leads to move to the next stage of the sales funnel without delay.

Tips for creating good marketing content.

Pass It On

The results of an automated marketing campaign are only beneficial if they arrive in the hands of sales managers as quickly as possible. Establishing report subscriptions to deliver valuable data from the marketing automation system to the right people can ensure that leads are acted upon quickly, before they grow cold.

Following these easy steps can help in getting data flowing into an automated marketing campaign once it is implemented, and ensure the greatest degree of long-term success.