Press releases for Lead Liaison

Lead Liaison Press Release
Lead Liaison

Lead Liaison Announces Attendance at EXHIBITORLIVE 2019

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Dallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!, and how it manages event leads from capture to close. This three-day event will be held on February 25-27, 2019 at the Mandalay Bay Conference Center.

Lead Liaison will present exciting new capabilities such as NFC badge scanning, voice recording, branding capabilities, registration and badge printing, and more. They will demonstrate GoExhibit!’s ability to be a holistic solution, from form customization and lead capture, to distributing and following up with the lead while interest is still at its peak, to sending the lead on to CRMs and marketing automation platforms. They’ll also be announcing the industries first lead capture app that runs on Microsoft Windows, allowing companies to capture leads on any Windows device, such as Windows mobile devices or Surface tablets.

EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. This five-day educational event features 170+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors. This is where you will find the latest products and resources shaping the future of exhibiting and corporate event programs.

“Our attendance at EXHIBITORLIVE underscores our dedication to businesses looking for a superior lead capture and management solution,” says Jen Worsham, Director of Marketing at Lead Liaison. “We look forward to sharing our solution and connecting with attendees in a meaningful way.”

Get your free pass to EXHIBITORLIVE 2019 by clicking here. If you would like to schedule time with the Lead Liaison team, click here or come by booth 1056 during the show. More information on all of the exhibitors, sessions, and speakers can be found here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release
Lead Liaison

Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!™

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Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, in October of 2017. They have rapidly become the global leader in event lead management. Today, they announce the next iteration of their solution, GoExhibit!™, which includes advances in customization, event creation workflow, enterprise-level ROI reporting, registration, check-in, upcoming Windows support, and more.

The company, known worldwide for their marketing and sales automation solutions, has been hyper-focused on supporting live marketing events over the last year. They started by answering the need for a better, more efficient way to capture leads. Antiquated badge scanners and arbitrary lead collection apps weren’t giving enterprise businesses everything they needed.

Lead Liaison designed a single solution that manages pre-event communication and preparation, onsite event lead capture, and intelligent post-event follow-up. The updates announced this week further distance GoExhibit!™ from competing solutions.

The enhancements allow companies to customize the lead capture experience with brand colors, logos, other custom content such as explainer videos or maps. Furthermore, GoExhibit!™ now provides enterprise-level reporting. The Events Dashboard allows users to track their events and measure ROI. Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more.

GoExhibit!™ isn’t just for exhibitors. The solution also supports companies running their own events with a customizable check-in and registration system. An integration with Avery, announced last month, allows companies to customize and print badges in real-time, or prior to an event.

The GoCapture!™ app is compatible with iOS and Android smartphones and tablets with Windows support right around the corner. GoExhibit!™ integrates with all major CRMs (Salesforce, Microsoft Dynamics, etc.), marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), analytics solutions (Domo, Revelation™, etc), and lead retrieval providers (Cvent, Experient, etc.).

To commemorate the release, Lead Liaison collected a host of resources for businesses interested in implementing this show-stopping solution. The Event Lead Management Kit contains many educational resources, including a detailed presentation of the features GoExhibit!™ has to offer.

To learn more about Lead Liaison’s event lead management solution, GoExhibit!™, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release
Lead Liaison

Lead Liaison and Avery to Complement Event Lead Capture Solution

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Dallas, Texas – Lead Liaison announces a relationship with Avery, the leading manufacturer of labels and badges. Known for their enterprise marketing and sales software, Lead Liaison is answering a significant need in the trade show industry as it relates to fully-integrated lead capture. The company launched an event lead management solution earlier this year, called GoExhibit!™, which is powered by their lead capture app, GoCapture!™.

GoExhibit!™ provides businesses with an end-to-end event lead management solution. Companies can use GoExhibit!™ to manage all pre-event communication, efficiently capture leads onsite, instantly sync data, and trigger post-event follow-up. What’s more, companies managing their own events can utilize GoExhibit!™’s registration and check-in feature, which integrates seamlessly with a badge solution powered by Avery.

“We are excited to work with Lead Liaison,” says Customer Success Manager, Brenda Dillon. “This is a perfect use case for Avery labels and badges. We are excited about the opportunity to further support businesses running their own marketing events. Lead Liaison automates the clerical work and helps put the final solution in the hands of the customer faster and more efficiently.”

Customer Success Manager at Lead Liaison, Ryan Schefke, adds “integrating Avery’s badge-making software was the right move for our customers. Instead of forking out $50K+ to other lead retrieval companies, we give show providers or companies wanting to run their own marketing event a do-it-yourself, or DIY, event setup. Avery’s badge capabilities are the perfect complement to our check-in, registration, and our barcode scanning app.”

Creating badges in GoExhibit!™ is easy. Badges can be created individually, to work alongside our registration and check-in solution. Or, they can be created in groups. One might need to create and print a Badge Group if they are looking to lay badges out on a table for attendees to pick up when they check in.

Avery can also print the badges on behalf of the company, utilizing their WePrint service.

To learn more about Lead Liaison’s event lead management solution, GoExhibit!™, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

About Avery Products Corporation

Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors and mass market retailers under the Avery® brand. Avery Products Corporation, a division of CCL Industries, is based in Brea, California. For more information about Avery products, visit avery.com.  

Avery and all other Avery brands, product names and codes are trademarks of CCL Industries, Inc. All other company and product names may be trademarks or service marks of their respective owners.

 

Media Contact

Avery Products Corporation

714-674-8500

press@avery.com

Lead Liaison Press Release
Lead Liaison

Lead Liaison Launches Updates to Enterprise-Ready Software Solutions

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Dallas, TX – Lead Liaison is an enterprise-level software provider, specializing in event lead management, marketing automation, website visitor tracking, and sales enablement. This week, they announce cutting-edge advancements to their suite of solutions, ideal for large enterprises.

Their most recent inclusion is a Domo Connector, which allows users to incorporate extensive amounts of data collected in Lead Liaison into their Domo account and reporting dashboards. Domo is a software solution that specializes in data visualization, providing a way for companies to bring information together from multiple sources in order to summarize critical business information.

“An example of seeing this Connector in action would be when it’s used with trade shows or marketing events,” says Customer Success Manager, Ryan Schefke. “Companies can capture a lead at a trade show using our event lead management solution, and push that information into Domo to provide a visual overview of success.”

Lead Liaison also references their recent Privacy Management update as an additional resource for enterprise-level businesses. Lead Liaison’s Privacy Management solutions help companies remain compliant with current regulations such as GDPR. Lead Liaison is also Privacy Shield certified under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks.

Security Profile customization is another feature that enterprise companies enjoy. This feature allows businesses to customize access for individual users or entire teams, allowing proper management of marketing and sales initiatives.

Lead Liaison enterprise customers also benefit from features like Single Sign On, other enterprise connectors such as Salesforce.com and Microsoft Dynamics, and the fact that they run all content under SSL.

These updates position the company’s software as a scalable solution fit for large enterprises looking to acquire marketing and sales software with the highest value per dollar in the industry. To learn more, visit www.leadliaison.com.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release
Lead Liaison

Sales and Marketing Automation Solutions Provider Lead Liaison Celebrates Major Milestone

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Dallas, TX – Lead Liaison officially opened for business in November 2013 with a clear vision: to help companies drive revenue by scaling sales and marketing. They made a splash with the introduction of a website visitor tracking solution. A few short months later, a fully integrated marketing automation solution was launched. Over the years, Lead Liaison has grown exponentially with last month marking five years in the industry.

Founder, Ryan Schefke, shares why he acted on his vision to create sales and marketing solutions that drive revenue. “I spent 15 years working for organizations, from large to small, that constantly had sales and marketing teams operating in silos. Most of my time was spent in the sales organization. I always wanted more leads, better quality leads, and software that could help me and my team do our jobs better.”

“I couldn’t handle the constant differences between sales and marketing teams and had to take action,” Schefke continues. “We first created a website visitor tracking solution because it’s an essential component that all businesses should have to support their sales and marketing. It’s the only way to close the loop on inbound and outbound activities as it ties it all together. We’ve evolved to be much more than that. When I reflect back over these five years on our progress, I’m blown away by the breadth of our portfolio and the number of businesses that have sought out our help to take them to the next level. We’re helping marketing teams, sales teams, and more importantly, we are helping both of them work better together – that’s the ultimate goal.”

From the beginning, Lead Liaison has focused on building a suite of solutions for marketing and sales teams. Last year they launched an event lead management solution, GoExhibit!™, which integrates seamlessly with almost any CRM or marketing automation platform – including their own marketing automation platform called Lead Management Automation (LMA)™ and their own CRM, aptly named OneFocus™. They’ve taken the market by storm, quickly becoming a leader in event lead management.

“Our focus on events started in October 2017 with our lead capture app, GoCapture!™. We’ve gone on to develop an end-to-end Event Lead Management (ELM) solution called GoExhibit!™, which is powered by our original app,” says Sam Darrell, VP Product Management at Lead Liaison. “We already provide incredible value to sales and marketing teams. Our enterprise customers were asking us for a solution that could replace antiquated badge scanners and poor quality OCR apps, while also integrating instantly with all other marketing and sales efforts.”

Also in recent months, Lead Liaison enabled advanced security features to support evolving online privacy regulations, such as the General Data Protection Regulation (GDPR). Their Sales Enablement solution debuted in December 2017.

Lead Liaison has not wavered in their core values of simplicity, personalized and intimate support, and flexibility. Clients continue to benefit from this clear focus, and that is represented in top ratings on esteemed software review sites such as Capterra and G2 Crowd. The company is forecasting 2018 revenue growth to be double that of 2017, another indicator of stability and growth for a company that plans to be a force in the sales and marketing automation industry for years to come.

To learn more about Lead Liaison’s innovative solutions, visit leadliaison.com.   

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release
Lead Liaison

Broadleaf Commerce Chooses Lead Liaison to Execute Sales & Marketing Strategy

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Dallas, TX – Broadleaf Commerce provides robust commerce solutions to support enterprise retail brands. They’ve recently been named in Inc. 5000’s List of Fastest-Growing Companies in America for the second year in a row. Their brand is rising to the top, and that’s no accident. The company practices effective and efficient strategies, both internally and externally, in order to compete.

Broadleaf has experience with marketing automation solutions outside of Lead Liaison. Prior to using Lead Liaison’s solutions, they used a competitor for email campaigns, website tracking, and social media. They started looking for an alternative solution that would enable them to do their wholistic prospecting and marketing automation within a single platform. They needed a solution that better aligned their sales and marketing team, with automation tools and the ability to personalize content.

After much research and consideration, Broadleaf Commerce chose Lead Liaison to replace their current marketing automation solution. In the video testimonial released this week, Broadleaf Commerce’s Chief Operating Officer, Brad Buhl, and his team speak to the reasoning behind that decision.

“Lead Liaison helps us have a single platform to look at visitor views into the website and their interaction with us, on a more passive basis,” says Buhl. “We’ve also gone through Sales Enablement with them, so now all of our emails are synced up with Lead Liaison from our sales team. We are able to get a full picture of when a customer comes in the door, what they click on, what they are interested in, and how we personally communicate with them.”

Lead Liaison’s Sales Enablement is one of two cutting-edge solutions the software provider brought to the table over the last year – the other being their innovative event lead management solution. Sales Enablement provides a suite of sales solutions designed to make salespeople’s lives easier.  It provides two-way email sync so reps never have to use Bcc addresses to get content into their CRM, a sales automation functionality called Rhythms to help reps book more meetings, and even more customization options.

From a sales velocity perspective, Lead Liaison’s solutions allow Broadleaf to see when their team starts working with a customer, how long it takes to close and what the steps are to get them closer to close. What’s more, they can zoom out even further and look at the leading indicators for how a lead originated, to getting to the point where the customer reaches out.

“When it comes to content creation and building emails,” says Cassandra Gaston, Marketing Specialist at Broadleaf Commerce, “I’m able to both use the editorial mode but also edit in HTML, which means that I can get as granular as I want to. When it comes to picking the right messaging for a campaign, you need to be able to get that granular.”

Broadleaf Commerce’s account executives also use Lead Liaison’s CRM and Sales Enablement functionality for organization and outreach purposes. Their marketing team uses Lead Liaison’s marketing automation and website visitor tracking solutions to create and distribute relevant and educational content, thus creating meaningful exchanges that build brand awareness. Their leadership team utilizes the reporting and analytics that come standard in Lead Liaison’s software.

“We have five people on our business development team,” say Nick Staargaard, Account Executive at Broadleaf Commerce. “We are competing against organizations that have thousands. By being able to use Lead Liaison in an effective manner, it allows us to compete with those bigger companies and really brings us to the forefront of that competition where we are being recognized by bigger companies now.”

The collaboration between departments gives Broadleaf a lot of insight into their prospects and the kind of information they should be leading with when they make contact.

“In order to do a lot, you have to spend a lot,” says Buhl. “But with Lead Liaison, you can do a lot without having to spend a lot. That’s not only in the price of the software, but it’s in the time that you have to consume in order to get there.”

This video testimonial, plus many more, are available here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release
Lead Liaison

Texas General Contractor Chooses Lead Liaison to Support and Simplify Marketing

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Dallas, TX – Bartlett Cocke General Contractors has been in business since 1959. They are one of the largest, most respected and trusted general contractors in the state of Texas. So, it’s no surprise that they found themselves in need of an enterprise-ready marketing automation solution that would support their efforts.

In a video testimonial released this week, Bartlett Cocke’s marketing team explains why they chose Lead Liaison as their partner. “Lead Liaison was very proactive,” says Kirk Kistner, Vice President of Marketing and Business Development. “They helped us get set up with what would work best for us. As a general contractor, we are unique to a lot of the other users of a product such as Lead Liaison. We have a very defined audience, and Lead Liaison helped us define our outreach and messaging.”

“Unique” is what Lead Liaison does best. With a world-class support team behind the scenes, the sales and marketing solutions provider is able to zero in on a client’s process and pain points, and provide support exclusive to those needs.

Bunmi Collins is the Manager of Corporate Marketing and Branding at Bartlett Cocke. In the testimonial, she explains how Lead Liaison’s White Glove service gives her exactly what she needs. “Lead Liaison’s support team is very helpful and prompt, but I’m that kind of person that really appreciates having that one-on-one phone call walking me through the process if I have a question,” says Collins. “The Lead Liaison’s White Glove service gives me that opportunity.”

The testimonial goes on to cover several ways that they put Lead Liaison to the test. Bartlett Cocke wanted to determine if Lead Liaison’s platform would work for their company and for the construction industry. They focused the initial campaigns on a few upcoming events. They were able to thoroughly test out the platform and better understand their engagement with clients and prospects. They were pleased with the results.

“My favorite feature of Lead Liaison is the ability to create reports and to filter them down, so that I can get a better idea – very quickly – of what the end user is doing, and how they are utilizing our content.” says Sharee Bridges, Digital Marketing and Multimedia Specialist for Bartlett Cocke. “For me, in a position like mine, that’s one of the only ways to track what’s happening on the other end.”

From start to finish, Bartlett Cocke found that Lead Liaison streamlined their process and gave them the insights they were looking for. The platform is flexible enough to accommodate their unique needs, and Lead Liaison’s support team empowers them to be more effective and efficient.

To view Bartlett Cocke’s video testimonial, plus many more, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release
Lead Liaison

Lead Liaison Launches Program to Help Startups

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Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies.

“We have a special place in our hearts for startups,” says Alan Page, VP of Customer Success at Lead Liaison. “Not that long ago we were in the same position, and we remember how challenging it could be at times. As a startup, you tend to take an ostrich-like approach to business. Most companies have their head in their sand, obsessing over technicalities and product development. Sales and marketing tends to be the last thing on their mind. Sales and marketing is also not a natural skill for most technical founders. Our platform alleviates pressure on startups and gives them a foundation, as well as a head start, to focus on sales and marketing. Over the years, we have successfully built first-class solutions that accelerate sales and marketing initiatives and we’ve grown our business rapidly by using our own software. Now’s the time for us to ‘give back’ to those in a similar position.”

Startups often struggle with taking their businesses to the next level of growth. Lead Liaison designed their Startups Program for companies that need a helping hand as it relates to customer growth and retention. The program includes an array of sales and marketing solutions coupled with free education and world-class support.

What’s more, Lead Liaison’s discounts are far deeper than comparable programs. An investment in Lead Liaison’s Startup Program is 86% less than big-name competitors such as HubSpot. Discounts are valid through 2nd and 3rd year as well, which is 50% longer than competing plans like HubSpot.

Solutions in this program include a marketing automation platform, a CRM, website visitor tracking, event lead management, sales enablement, and more. Lead Liaison’s goal is to become a startup’s system of record for all marketing and sales initiatives.

“There is a uniquely low discount on all of their software, which we found extremely appealing…” says Ryan Cochrane, Head of Commercial Operations at Good-Loop, a startup delivering impactful, purpose-driven digital advertising.

Good-Loop achieves this through offering viewers a free charity donation in exchange for watching an advertisement. This moment of shared good between the brand and the viewer combines with the ad to create a powerful halo effect, leading to improved brand perception, recall and engagement.

“We aren’t limited to specific solutions offered by Lead Liaison under their Startup Program, it covers their entire suite of sales and marketing software. We have looked, and we haven’t found a program like this from any other provider. It’s affordable for startups of all sizes, as it’s a small investment with a monumental return. We’re using their software to identify people and businesses that are visiting Good-Loop’s website and for striking up more conversations with non-profits and brands looking to advertise in specific channels.”

Lead Liaison developed their software from client feedback and from the needs of their own startup challenges. The company was founded in 2014 and has continued to be privately funded throughout the lifetime of its existence. Rather than acquiring software and bolting it into their solutions, Lead Liaison has built everything from the ground up – giving startups one ideal platform to build and scale their sales and marketing operations.

You can learn more about Lead Liaison for Startups by clicking here. To become a Startup Partner (VCs, Incubators, Accelerators, or University Programs), click here. And to refer a partner, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Press Release
Lead Liaison

The Evolution of the 21st Century Sales Rep, Webinar Hosted By Lead Liaison and the Sales Enablement Society

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Dallas, Texas – Sales and marketing solutions provider, Lead Liaison, joins forces with the Sales Enablement Society, to discuss the the modern-day sales rep. The webinar will be hosted on Thursday, July 19th at 2:00pm EDT. Attendees can register for the event here.

Bob Britton is the President of the Sales Enablement Society, Dallas Chapter. With nearly 25 years of experience in sales and training, he’s honed in on his mission to improve performance of sales teams and innovatively focus on what moves the needle in sales.

Ryan Schefke, Customer Success Manager at Lead Liaison, will present alongside Britton. Schefke has over 20 years of sales experience and worked with the Lead Liaison team to develop their own Sales Enablement solution. The two hosts will be joined by special guest, Krista Kajewski, Director of Growth for Educated Change, a company dedicated to helping businesses balance technology, content, and social media overload.

“Educated Change is one of the companies leveraging AI in today’s increasingly complex selling environment,” says Britton. “They understand that technology is not the goal; technology is an enabler of human-to-human communications which are at the core of every sale.”

The team will discuss the characteristics and patterns of the modern day sales rep. Sales insight is in abundance, but it’s also important to measure the inefficiencies. Britton and Schefke will review the technology and tools that are helping to shape the future of sales, such as artificial intelligence (AI) and other sales enablement solutions, along with how to utilize those solutions without becoming a robot.

“There has to be a proper mixture of the human element and automation,” says Britton. “Automation should not be a solution, but rather the means to get to the solution.”

The panelists’ discussion will highlight the relationship between sales and marketing, and how that will affect tomorrow’s sales rep. They will also provide actionable steps that sales reps can take to keep up with the times.

“Bob and I have had many meaningful conversations about what businesses need to be doing to enable their reps to be successful,” Schefke says.” We’ve come to some really interesting observations. This webinar is intended to be a continuation of that discussion.”

To register for this webinar, and to submit your own questions for the panel to answer, click here. The webinar will be held on Thursday, July 19th at 2:00pm EDT.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

About Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016 by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The Society’s goal is to better define sales enablement functions and roles within organizations, and to solve the vast disparities which exist in the profession today. The SES’s overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement function, and develops criteria for sales enablement roles within successful organizations. To learn more, register and contact your local chapter visit https://www.sesociety.org/home.

Lead Liaison

Lead Liaison Expands to UK

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Lead LiaisonDallas, Texas – Sales and marketing solutions provider, Lead Liaison expands into the UK to meet escalating demand.

“Twenty-seven percent of 2017’s revenue came from clients in Europe, Middle East, and Asia (EMEA),” says Ryan Schefke, Customer Success Manager at Lead Liaison. “The amount of business we were generating in the region increased by around 65% year-over-year for the past several years. It was logical that we needed to open an office there, and staff it with great leadership to continue to grow our international presence.”

To support the expansion, the company appointed Richard Nightingale as Director of EMEA Sales. With over 15 years of experience in sales and marketing, Nightingale was the perfect fit to head up the expansion. “I’m extremely excited to be leading the efforts in Europe, especially at such an interesting time for this industry,” says Nightingale. “Our company is growing at an unparalleled rate and EMEA is a big part of that growth.”

The new UK location is part of the overall global growth strategy for Lead Liaison. The new location validates their ongoing commitment to foster relationships abroad. The EU expansion also ensures Lead Liaison has a local presence for clients and partners.

Nightingale is a key hire for Lead Liaison considering their footprint in the region and their local expertise in privacy management. Their Consent Manager provides many capabilities to help companies execute and manage data privacy, such as those set forth by GDPR. Companies can collect consent, update visitor/contact privacy settings in real-time, manage data subject requests, and much more. These privacy measures help satisfy many GDPR requirements for companies doing business with residents or citizens in the European Union.

To learn more about Lead Liaison’s support for GDPR, or to speak with a representative, contact them here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).