Press releases for Lead Liaison

Lead Liaison

Lead Liaison Continues to Expand With New San Francisco Office and Email Deliverability Services

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Lead Liaison has announced the opening of an office in San Francisco where the company’s Email Deliverability Services will be managed. This expansion comes at a time when Lead Liaison’s growth has tripled since late 2012. The company, which provides robust digital marketing solutions, has earned record revenues over the past two quarters.

The email deliverability function is part of Lead Liaison’s flagship marketing automation platform,Lead Management Automation™ (LMA), which helps marketing and sales teams manage the entire revenue generation cycle. With the addition of this service, the company expects to provide its customers with improved email delivery and open rates.

Lead Liaison began offering the services to select customers as a beta test in June 2012. Following successful integration with the Lead Management Automation product, the company officially launched the services in March.

In addition to building a world-class email deliverability network to support Lead Liaison’s marketing automation platform, the company has leveraged its expertise and vast resources to provide tailored professional services to companies interested in becoming an Email Service Provider (ESP). The company’s flexible approach to doing business has paved the way for unique Cost Per Million (CPM) rates and business models for prospective ESP clients to ensure their success.

The Email Deliverability Services are available as three packages designed to optimize the email marketing experience as it relates to the Lead Management Automation platform. Premium packages include reputation management, a best practices guide, blacklist alerts and a dedicated IP address among other features.

Lead Liaison believes the integration of email marketing managed services with the existing platform will allow the company to leverage its automated marketing products by increasing delivery accuracy. It also creates closer relationships with clients, which is unique in the marketing automation industry as most companies redirect integration and managed services to third parties.

For more information about the email deliverability services, contact Lead Liaison at 888-895-3237 or sales(at)leadliaison(dot)com.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)

Lead Liaison

Lead Liaison Provides Another Lead Management Tool to Sales and Marketing Executives

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Allen, TX (PRWEB) March 19, 2013 – Lead Liaison, a leader in marketing automation, has released another free lead management tool: the Lead Scoring Model Designer (LSMD). This time their implementation team has created a lead management asset that not only assists executives in building scoring rules for leads in their databases but also provides hypothetical testing capabilities and helps broker alignment between sales and marketing teams.

This lead scoring tool is built within a Microsoft Excel spreadsheet which allows users to adjust data. It is intended to be used by executives from sales and marketing, along with other relevant parties, when they meet to discuss lead management issues.

The Lead Scoring Model Designer employs a system of one to five stars that are used to represent the impact of each scoring parameter on a lead’s sales-readiness score. The layout organizes lead scoring parameters into three buckets that characterize demographic, behavioral, and qualification status. The 25 fields of predefined and user-entry parameters are adjustable to meet unique sales and marketing practices.

There are five facets in the Lead Scoring Model Designer that help guide sales and marketing through an alignment process which allows both teams to contribute to a lead scoring model. The first step in the alignment process is to bring both function silos to the table so the LSMD includes a meeting attendance verification mechanism. Attendance can be confirmed and the total meeting participants are calculated within the first section in the tool.

Following attendance verification, users then determine a star rating that reflects the importance of each scoring parameter. After each parameter is assigned one to five stars, users define thresholds that represent significant values for moving leads from one classification (for instance, warm lead) to another through the marketing pipeline and, eventually, into a customer relationship management (CRM) application such as the Salesforce.com Sales Cloud.

Once threshold values have been determined, users assign weights to each bucket included in the scoring matrix. Weighting from 0% to 100% can be applied to indicate the impact of each bucket towards an overall lead score. Next a point value for each star is assigned. For example, a parameter that is assigned four stars with point values of 10 contributes 40 points towards the overall lead score.

Finally, users can test the validity of the scoring model by determining if each parameter appropriately represents its contribution to the overall score. Sales and marketing executives can see the total lead score then apply the total score to each threshold in the marketing pipeline in order to evaluate if each parameter is defined accurately.

The Lead Scoring Model Designer can be used to design models for specific marketing campaigns or as a comprehensive model for lead management practices.

Download the Lead Scoring Model Designer here. It is available at no charge for existing customers and other interested parties. For more information contact Lead Liaison at 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)

Lead Liaison

Lead Liaison Helps Marketers Measure Lead Management Effectiveness

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Allen, TX (PRWEB) March 5th, 2013 – Lead Liaison has released another free lead management tool, the Lead Management Grader (LMG), for business managers to rate the effectiveness of their sales and marketing activities. The company announced the release following a survey period which ended in February to help marketers measure lead management effectiveness.

The Lead Management Grader was released in response to customer requests for an easy way to gauge effectiveness of their sales and marketing practices. Lead Liaison’s product development team reviewed the lackluster and sometimes complicated tools available, and then created the Lead Management Grader to be simplistic yet comprehensive. As part of this announcement Lead Liaison is also offering a complementary review of lead management processes for qualifying businesses using the Lead Management Grader. The review will give businesses the proper “color” behind the process and give them the confidence to further assess their company’s operations.

The Lead Management Grader is a dynamic tool built with Microsoft Excel that provides 25 preconfigured scoring parameters. The parameters measure common practices within five distinct phases of lead management. Executives are able to input scoring values and adjust the relative weight for each scoring parameter.

The tool allows users to calculate the effectiveness of their lead management practices within each phase of lead management. Companies can easily and quickly grade how well their sales and marketing teams are doing in areas such as lead generation, lead distribution, and lead nurturing. The tool gives companies a way to self-assess their lead management process by determining what areas need improvement and which practices are well executed.

Values can be entered for parameters like passing only qualified leads to the sales department or segmenting CRM records into targeted lists. There are 50 fields which can be adjusted to accurately reflect company-specific measures and parameter weighting. Default values for rating and weight are preconfigured but users can adjust the values to reflect their company’s unique business analysis practices.

Company executives can analyze six facets of its lead management process: sales prospecting, lead generation, lead qualification, lead distribution, lead nurturing, and campaign ROI measurement.

Measurements for each facet are configured to determine a final grade. Scoring for each facet is then displayed graphically in brilliant colors that visually depict the relative strengths and weaknesses for every practice.

Lead Management Grader can be requested from the company’s website, http://www2.leadliaison.com/lead-management-grader/. It is available at no charge for existing customers and other interested parties. For more information contact Lead Liaison at 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)
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Lead Liaison

92 Lead Management Data Points Released

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Allen, TX (PRWEB) February 19, 2013 – Lead Liaison, a leader in B2B marketing automation and revenue generation software, has released an infographic that provides the top 10 lead management statistics and details the consequences of poor lead management practices with 92 lead management data points.

The company is providing this decision-making tool in an effort to educate customers and other interested parties about the hazards of an ineffective lead management system. The infographic defines the risks associated with the lack of a good lead management strategy.

Lead Liaison’s mission is to improve alignment between marketing and sales professionals within small to mid-size companies. By providing the information contained within the infographic, company leaders expect to stimulate discussions, provide direction, and increase awareness of specific issues that arise from ineffective lead management policies.

Within the infographic there is an easy-to-follow flow chart that includes ten issues, such as poor lead distribution or a lack of a customer relationship management (CRM) software, then between two and 17 effects associated with each issue. From every set of effects there is an outcome that results from each specific issue. In all, there are over 70 details associated with the consequences of poor lead management within this helpful tool.

Statistics highlighted in the infographic include the percentage of B2B buyers who research purchases online, the average number of attempts needed to contact leads, and the percentage of leads initially disqualified that eventually buy within 12 months.

Company executives believe the information provided in the tool is critical to the development of effective lead generation, lead nurturing, and lead transition strategies. The goal for releasing the data is to improve lead conversion rates through a defined, well-executed lead management process.

The infographic is available for download on Lead Liaison’s Revenue Generation blog on The Consequences of Poor Lead Management post. For more information visit http://www.leadliaison.com or call 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)
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Lead Liaison

Lead Liaison Improves Lead Management Process

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Allen, TX (PRWEB) February 1, 2013 – Lead Liaison, a leader in B2B revenue generation, has released a free service level agreement (SLA) in an effort to improve lead management effectiveness for small to large companies. The agreement is available as a free download on the company website, www.LeadLiaision.com, to customers and other interested businesses who are seeking to improve their lead management process.

The purpose of the service level agreement is to establish a common understanding between the sales and marketing departments. The document lays the groundwork for how leads are classified and what the optimal lead profile should look like. More importantly, it defines how companies will manage their lead flow.

Lead Liaison has been instrumental in helping small to medium-sized businesses align their sales and marketing teams to enhance lead management effectiveness through its flagship product, the Lead Management Automation™ platform, and other lead management software programs.

The service level agreement is a Microsoft Word document that can be easily updated or modified to fit specific company requirements. It provides the framework for differentiating between a marketing-qualified lead (MQL) and a sales-qualified lead (SQL). The SLA requires signatures from department heads in both sales and marketing in order to cement a common understanding and set of expectations.

The concept of a service level agreement, to use a sports analogy, is to be a playbook that the two teams can use when they “huddle” before executing their responsibilities. Lead Liaison recommends reviewing the SLA every 3-6 months in order to maintain a current understanding between the two teams.

The primary issue, according to company executives, is that many small and large businesses do not have a well-structured and documented way to manage leads, and there is a lack of communication between marketing and sales departments. Marketing typically makes the rules about what activities generate sales-ready leads, and the sales department focuses only on sales conversions without providing input on ways to improve lead transition from marketing to sales.

The agreement can improve the lead management process through official documentation that encourages team members to work together to achieve greater sales effectiveness. A better lead management process can have a direct impact on the strength of a company’s pipeline and yield higher revenue results.

The agreement contains a purpose, definitions (such as a Universal Lead Definition), and thresholds that determine when a lead is considered sales-qualified. Industry statistics show 80% of all leads passed to sales departments are unqualified; with the SLA, a company can document and build a lead scoring model with input from both marketing and sales personnel.

There are sections that define and explain how inbound marketing will be executed, along with key sales and marketing metrics that must be followed. Users are also able to set defined goals and objectives that both departments must achieve. For more information visit www.LeadLiaison.com or call 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison

Lead Liaison Improves Sales Effectiveness

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ALLEN, TX – Lead Liaison, an innovative marketing automation company, is making life easier for sales departments in small to medium-sized businesses. The company recently launched its highly anticipated Briefcase™ product, which provides a customizable lead prioritization program aimed at increasing sales effectiveness by ranking leads according to a proprietary formula. The new solutions prove Lead Liaison improves sales effectiveness.

Briefcase is a cloud-based dashboard that is embedded in Lead Liaison’s Lead Management Automation™ platform. The program assigns various parameters which each contribute to a priority rating that organizes leads according to their sales-readiness. The scoring matrix includes five parameters that, when combined, provide the user with a total lead score. Rankings are based upon demographic criteria, online engagement with marketing campaigns, buying signals produced through online behaviors, the recency of each engagement, and total inbound and outbound activity.

The purpose of the product is to improve sales effectiveness by sorting leads in a way that allows salespeople to be more efficient. Sales teams can focus on prospects who fit a buyer’s profile and are most likely to buy.

Briefcase addresses the challenges faced by salespeople who are given a “flat” lead database that is not organized for optimum efficiency. Existing databases can be imported into the program or new databases can be built using pre-configured parameters that exist in the Briefcase product.[/one_half][one_half_last] The granularity in the product allows users to modify scoring parameters and change which records may be viewed. For example, users can view leads per employee, total company leads, and a favorites category. In addition, the product allows salespeople to assign prospects to pre-configured lead nurturing programs that can be developed in the Lead Management Automation product.

Briefcase is included with any edition of the Lead Management Automation platforms. Lead Liaison will be adding additional features to the Briefcase product over the next few months. The company plans on developing more application exchange products that integrate with existing customer relationship management (CRM) programs, allowing those programs to maximize sales effectiveness by connecting marketing activities with sales funnel management.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison

Lead Liaison Posts Record Results

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ALLEN, TX – Lead Liaison posts record results. Lead Liaison, an innovative revenue generation software provider announced today that sales improved 104% from Q3 to Q4 2012. During the same period the company doubled its customer base through a series of successful product integrations.

Lead Liaison develops marketing automation applications which target small to medium-sized businesses. The company’s flagship software solutions, Lead Management Automation™ (LMA), and Streamer™ contributed to the company’s best quarter since opening in 2008. These two solutions benefit sales and marketing departments in three key ways: 1) allows sales staff to be more effective at closing sales and become more efficient with lead prioritization; 2) allows marketing staff to measure campaign results more accurately; and 3) aligns both departments by sharing information that helps build more effective marketing campaigns and shorter sales cycles.

One of the company’s advantages stems from its integration with Salesforce.com, one of the industry’s leading customer relations management (CRM) providers. The LMA platform integrates with Salesforce.com’s Sales Cloud application. A lead’s activity profile is captured through the LMA application and populated into the Sales Cloud providing essential information for sales effectiveness.[/one_half][one_half_last]Lead Liaison’s Streamer provides a real-time activity monitor that is displayed within a customer’s web browser or via a desktop application. The product integrates with popular browsers, such as Google Chrome, Internet Explorer®, and Mozilla Firefox® and runs on personal computers (PCs) Users can view a rich set of information about a marketing lead’s online activity, such as a website visit, as it happens.

Executives expect similar growth in Q1 2013, and are anticipating the release of additional marketing automation products throughout the year.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities. Lead Liaison’s Lead Management Automation product is a native application of Salesforce.com.

Alex Brown
VP Corporate Communications
Phone: +1-888-895-3237
abrown[at]leadliaison[dot]com
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Lead Liaison

Lead Liaison Marketing Automation Software Now Includes Real Time Reporting of Campaign Results

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Allen, TX (PRWEB) September 8, 2010 — Lead Liaison marketing automation software now includes real time reporting of campaign results. Lead Liaison, creator of real-time lead generation and marketing automation software, today announced the release of Streamer. Streamer captures leads from marketing campaigns and website visitors while integrating them with business intelligence – all in real time. Results are pushed via customizable views, directly to the marketing or sales professional’s desktop.

Marketing teams today are effective at delivering and disseminating their messages, but are dissatisfied with their ability to efficiently measure the results of B2B marketing campaigns. Logging into web applications such as CRM software or marketing automation software solutions is tedious and time-consuming. Busy sales and marketers dislike the overhead of having to open up their browser, visit a site, and go through several clicks to see current results of their marketing campaigns.

Additionally, marketing teams are effective at harvesting leads that actively respond to a call to action, such as those who fill out a web form. However, they have no means today to gain visibility into the vast majority of prospects who visit a corporate website, but do not register for an offer. This “hidden” traffic can comprise up to 96% of a website’s audience, and may include both potential new sales leads and competitors. Harvesting this knowledge is vital for sales and marketing teams.

Lead Liaison’s Streamer is a sales and marketing tool that presents lead generation and marketing automation results in real-time to any internet-connected Windows PC. It runs like a financial ticker, streaming leads across your desktop. Alternatively, it can run in instant messaging mode to pop-up notifications, in a manner similar to Skype or Windows Live Messenger. Streamer integrates business intelligence with incoming lead identities to provide high quality prospect information on marketing campaigns and hidden traffic.

Streamer provides rich rules to customize views across a variety of criteria, so users only see information they care about. For example, marketers can choose to only see leads which used specific search words. A C-level executive can limit their view to leads from companies with sales over $1B, an account manager can filter results to see only those updates relevant to specific accounts, and a regional sales manager may view results from the relevant territory. By delivering these capabilities, Streamer minimizes noise and maximizes productivity.  – Peter Shouman, Lead Liaison

Streamer can be quickly and fully integrated with Salesforce.com. For a free demonstration of Streamer, visit http://www.leadliaison.com/b2b-marketing-software/learn-more-about-marketing-automation-software.php.

About Lead Liaison Lead Liaison is a revenue cycle management company. Our platform helps companies create and drive demand to their websites – then turn that demand into real-time, actionable, and measurable leads. Lead Liaison combines outbound marketing, inbound marketing, lead generation, marketing automation, business intelligence, marketing management and sales prospecting software into a single, real-time solution. Our solution runs on Amazon’s cloud computing network, is accessible from any PC or mobile device, and has 24-7 uptime. Integration into a website and Salesforce.com is accomplished in minutes, and complimentary quick-start training is provided for Lead Marketers and Web Administrators. Founded in 2008, Lead Liaison has offices in the United States and around the world. For more information, please visit http://www.leadliaison.com.

Lead Liaison, LLC

Avni Rambhia

Phone: +1-888-895-3237

avnir@leadliaison.com or press@leadliaison.com

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Lead Liaison

Lead Liaison Introduces First Ever Real Time Lead Generation and Marketing Automation Solution

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Allen, TX (PRWEB) June 29, 2010 — Revenue cycle management start-up, Lead Liaison, the maker of a real-time marketing automation solution, today announced the immediate availability of their on-demand real-time lead generation and marketing automation offering. Lead Liaison’s always-on cloud computing solution with business intelligence components serves marketing and sales teams in organizations of all sizes. This real-time lead scoring and sales force automation system bridges marketing and sales teams together while enhancing sales and marketing awareness, readiness and efficiency. Lead Liaison reduces cost of sales and increases revenue growth by enabling teams to better generate, qualify, prioritize, manage and nurture leads.

Lead Liaison, which can be fully integrated with Salesforce.com and runs on Amazon’s cloud network, isbuilt to bridge disconnects between sales and marketing teams. For example, new marketing channels such as social media are powerful, but often underutilized when leads are not properly captured and qualified. “Our Sales team always complained that Marketing didn’t provide enough qualified leads, now we have no complaints” said Steve Bardocz, President of Savance, an early customer of Lead Liaison. Lead Liaison’s proprietary platform captures a broad range of leads from B2B websites and marketing campaigns, wraps each one in qualifying business intelligence, and immediately delivers these to sales personnel – all fully automated, and all in real time.

“We take a holistic approach to solving deficiencies in the traditional sales cycle,” said Sherif Messiha, Chief Technology Officer of Lead Liaison. “Over 50% of sales are lost to delayed or inefficient lead processing. We introduce automated lead awareness and lead nurturing into the revenue cycle. By forging a close liaison between sales and marketing teams and leveraging the power of the cloud, we compress the revenue cycle, minimize time-to-sale and maximize revenue.” – Sherif Messiha, Lead Liaison

Designed by experienced sales personnel, Lead Liaison’s sales force automation provides a broad arsenal of feature-rich tools including B2B lead generation, automated sales lead scoring, real time alerts on hot leads, intelligent lead follow-up, and lead recycling. It adds an “awareness” phase to the sales cycle by capturing online behavior, delivering click-by-click website visit replay, and discovering detailed business context for the prospect. Its marketing automation tools include closed-loop outreach solutions and automated lead entry into Salesforce.com.

“Lead Liaison has elevated our Sales process to a 2.0 kind of level,” adds Bardocz. “This real-time alignment is powerful. For example, when Marketing sends out email campaigns powered by Lead Liaison, Sales instantly knows when a prospect is interested, and can follow up effectively. We now generate twice as many qualified sales leads with no additional marketing overhead, which makes the ROI for us a no brainer.” – Steve Bardocz, Savance

Demonstrations are available upon request from http://www.leadliaison.com/b2b-marketing-software/learn-more-about-marketing-automation-software.php

About Lead Liaison

Lead Liaison is a revenue cycle management company. Our platform helps companies create and drive demand to their websites – then turn that demand into real-time, actionable, and measurable leads. We accomplish this by providing outbound marketing, inbound marketing, and sales prospecting software. Lead Liaison runs on Amazon’s cloud computing network, is accessible from any PC or mobile device, and has 24-7 uptime. Integration into a website and Salesforce.com is accomplished in minutes, and complimentary quick-start training is provided for lead Marketers and web Administrators. Founded in 2008, Lead Liaison has offices in the United States and around the world. For more information, including pricing, please visit http://www.leadliaison.com.

Lead Liaison, LLC

Avni Rambhia

Phone: +1-888-895-3237

avnir@leadliaison.com or press@leadliaison.com

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