Press releases for Lead Liaison

Lead Liaison

Lead Liaison Provides a Marketing Spark in its Marketing Automation Platform

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Allen, TX (PRWEB) September 1, 2013 – Lead Liaison announced the release of another upgrade to its Lead Management Automation™ (LMA) platform. A new feature, called Sparks, is the latest in a series of upgrades released throughout 2013 in their marketing automation platform.

Sparks function as an automated response mechanism that triggers a series of actions following certain types of engagements. Examples of activities that can be assigned as triggers include an email click-through by a prospect, a website visit following an organic search, and a response to a Send and Track email.

Once a lead has initiated an engagement, Sparks can deliver an email or other marketing asset and immediately assign the lead to an owner based upon the style of lead distribution deployed by the Lead Liaison customer. The platform enhancement allows sales teams to quickly absorb the lead and respond immediately to the inquiry.

“Our research has shown that real-time user-based triggering events ‘spark’ B2B relationships more effectively and relieve marketers and sales teams from having to manually respond and update their CRM systems,” said Alex Brown, Lead Liaison’s VP of communications. “Users are also able to sharply focus the messaging to specific inquiries such as completing a web form or requesting a data sheet.”

B2B marketers using the LMA can easily define what actions will trigger a spark, which activities will be automatically deployed, and schedule delivery of marketing messages in a few easy steps. The system allows multiple actions based upon only one trigger, and users can deploy assets from existing marketing campaigns or assign specific assets to be delivered based a lead’s digital activity.

For a preview Lead Liaison’s new Sparks feature or any of the 50+ integrated marketing automation and lead management functions, request a 10-minute demonstration of the Lead Management Automation platform.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Improves Healthcare Industry Lead Management Practices

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Allen, TX (PRWEB) August 17, 2013 – Lead Liaison is making life easier for companies associated with the U.S. $2.8 trillion dollar healthcare industry. Earlier this year the innovative lead management/marketing automation provider launched a targeted campaign to assist healthcare services vendors.  Lead Liaison developers worked closely with healthcare vendors to optimize the company’s flagship platform, the Lead Management Automation™ system, to help with healthcare industry lead management.

“The healthcare segment is especially sensitive to relationship development,” said VP of communications, Alex Brown. “Physicians and other medical services professionals are extremely busy and must manage their time judiciously. The buying cycle for that market can be long, and challenging to maintain using traditional methods. Vendors who serve the healthcare markets are finding Lead Liaison’s  LMA platform allows them to connect with their prospects more efficiently and effectively, in terms of asset distribution practices .”

Lead Liaison is providing healthcare services companies with the ability to segment their markets and deliver customized messages to specific lead types. For example, a new Lead Liaison client that provides financial planning, contract review, and insurance advice, is able to separate their database by prospect type (physicians from advisors), marketing interactions (opened emails, visited select pages) and products purchased. By using Lead Liaison’s LMA platform, the client can seamlessly target physicians to discuss life insurance products while targeting advisors with informative material to help them foster curriculum and educational services to students.

Similar healthcare vendors will experience three key benefits in using the LMA platform: 1) creating and scheduling automated responses to digital inquiries; 2) increasing efficiencies within resource constrained marketing and sales teams; and 3) providing a structure for their lead engagement practices.

“Our new client’s marketing practices have to be efficiently run across multiple prospect categories. On top of that, they need to be responsive to lead inquiries within a structured market engagement program,” said Brown. “They serve a demanding marketplace, in terms of response time, that requires incremental value as they interact with a vendor. The LMA allows them to nurture leads at the pace they require.”

Healthcare services companies interested in how they can improve lead management practices can request a 10-minute healthcare lead management demonstration.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

 

Lead Liaison

New Release from Lead Liaison Makes Lead Scoring Simple and Flexible

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Allen, TX (PRWEB) July 15, 2013 – Lead Liaison, one of the fastest growing marketing automation and lead management software providers in the United States, has added another feature to its flagship Lead Management Automation™ (LMA) platform. The company has developed an out of the box lead scoring module that sets point values for common online activities that buyers of business products and services often perform. The powerful combination of Lead Liaison’s off-the-shelf lead scoring with custom lead scoring creates a unique offering to help B2B marketers qualify leads, faster, with less setup and hassle making lead scoring simple.

LMA users now have a complete view of the typical digital activities that contribute to a lead score, such as web page views or opening an email message, which is automatically calculated as a sales lead engages with digital marketing assets. Out of the box point values may be adjusted from preconfigured values assigned to each activity. For example, a web form submission may be assigned a point value of 100 instead of the default 50 by simply clicking the field value for that activity and entering a different value.

“The new feature adds a level of granularity and simplicity that allows marketers and sales people to define which activities should score higher or lower within their unique scoring paradigm,” said vice president of corporate communications Alex Brown. “For some companies email responses may be more valuable than social post engagements. For others it may be the reverse. We built out of the box lead scoring to make the process of setting up lead qualification for sales people flexible and easy. Our clients can choose to use the preconfigured scoring values for common behaviors or customize their own values with our custom lead scoring capability – which has been a smash hit to date.”

Lead scoring is an essential element to lead management practices. Systems such as LMA rely on lead scoring to measure the relevance and interest level of leads within the marketing pipeline and to notify sales agents of leads that deserve attention based on both company attributes and digital footprints. Lead scoring is also one of multiple parameters used by Lead Liaison to calculate lead priority for sales. Instead of a sales team dealing with a ‘flat’ database, they get a prioritized database and benefit from increased efficiency in the sales process.

“Out of the box lead scoring blows away complex lead scoring configuration typically seen in many systems. Those users cannot easily adjust the scoring matrix to suit proprietary models,” said Brown.

To learn more about Lead Liaison’s new out of the box lead scoring and other recent upgrades and releases,request a 10-minute B2B lead management demonstration.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based sales and marketing automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Expands Product Development Staff to Provide Greater Innovation and Enhanced Customer Experience

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Allen, TX (PRWEB) July 15, 2013 – Lead Liaison expands product development and is continuing its push to become the most innovative vendor in the marketing automation space by investing heavily in its cloud-based lead management platform. The company announced recently it had hired additional web programmers as a result of increased demand for product innovation.

Lead Liaison provides cloud-based Software-as-a-Service (SaaS) products for the SMB market. Its focus on product innovation has led the company to expand by more than 400% since September 2012. Its customers include mid-size firms in telecommunications, financial services, high tech, and B2B and B2C services among others.

“We see Lead Liaison as a significant player in the small to mid-size B2B market in the years to come because of our attention to developing an ultra-intuitive user experience and a focus on providing as much customization as possible,” said vice president of corporate communications Alex Brown on a recent conference call with potential investment partners.

The expansion follows a recent product release in which the company’s flagship product, the Lead Management Automation™ platform, was upgraded and a social posting function was bundled into its architecture.

Since launching in 2008, Lead Liaison has joined Eloqua, Marketo, Hubspot, ExactTarget, and other marketing automation vendors in seeing significant growth in the business-to-business services sector.

Find out why Lead Liaison is growing rapidly. For more information about any of Lead Liaison’s marketing automation products or its support services contact Lead Liaison.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

Lead Liaison

Lead Liaison Adds Social Post Management to its Lead Management Automation™ Platform

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Allen, TX (PRWEB) July 9, 2013 – Lead Liaison broke new ground today when the company announced the release of its social post management automation and tracking component to its flagship Lead Management Automation (LMA) platform. The fully integrated feature allows marketing and/or sales departments to post messages to multiple LinkedIn profiles, Facebook pages (including Fan Pages), and Twitter accounts simultaneously and track prospects’ activity when they engage in these social channels.

Lead Liaison developed the social media component to address the needs of its customers who wished to combine social and email channels within their lead nurturing practices without having to manage multiple interfaces.

“Our customers told us they wanted to have the functionality of a system like HootSuite with the real-time lead tracking of our Lead Management Automation platform,” said VP of corporate communications, Alex Brown. When used in combination with the platform’s activity-tracking features, the social posting component provides a unique way to generate and nurture leads through a multi-channel campaign.

“Using this feature allows marketers or salespeople to create and schedule automated delivery of posts that are intended to stimulate conversation,” said Brown. “They can conduct multiple social campaigns at once and view the results of each message in real time.”

With the LMA’s social post delivery interface, users can schedule postings according to best practices, a preconfigured model, or according to their own unique posting schedules. In addition, when scheduling messages that will be reposted, such as announcements about an upcoming trade show or promotional event, users can create “canned” messages one time and schedule repeated delivery during the period leading up to the event.

The company’s customers are already excited about the new feature. Michael Heinrichs, CEO of IMSware, a facility IT management software provider remarked, “This new feature is amazing; we’ll use it in the near future instead of TweetDeck.”

This release follows the recent upgrade of the LMA lead distribution capabilities. The company has been focused on upgrading and expanding its SaaS platform since early 2012, adding periodic user-experience improvements and cross-functional capabilities.

Want to see the social post management in action? Schedule a 10-minute personal demonstration today. For more information about any of Lead Liaison’s marketing automation products or its support services contact Lead Liaison.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For More Information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)